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This years winners achieved excellence across categories like Advocacy, Media Relations, Content Strategy, Thought Leadership, Member Engagement, Event Promotion, Internal Communications and Public Awareness. The 2024 A100 CommImpact Awards honor associations raising the bar in communications and engagement.
He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. Innovation culture. She shares tips for fostering a culture of experimentation that balances innovation and reality. Peterson, Tenenbaum Law Group PLLC Are pressreleases still relevant?
Association strategy. He warns against relying on yesterday’s programs and generational stereotypes to guide your strategy. Enhance Your Marketing Strategy With Signals and AI Signals and data provide insight into the buyer’s journey and help marketers identify, qualify, and convert customers. Yes, yes, a thousand times yes.
Check out our official announcement in this pressrelease. As we look at the next phase in this journey, we need the right combination of people and structure to develop and foster our long-term strategy. I’ve always strived to be the innovative, forward-focused entrepreneur. As always, I am ALL IN on Higher Logic.
As quoted in our pressrelease, “this significant addition makes YourMembership the leading engagement platform for organizations, delivering upon their mission of helping associations, organizations, publishers and other companies succeed by improving personalized user interactions across the web, social and mobile channels.”.
AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. Kara Nacarato at Event Garde offers advice on balancing tradition and innovation when reinventing the annual conference experience. Learn from your community and transform your association with cutting-edge strategies.
But in a new pressrelease , Gartner says that anti-cloud sentiment is likely to fade away in a few years, as the offerings improve and bleeding-edge technology becomes cloud-only—think, for example, Adobe’s Creative Cloud offering, which is only available as a subscription service but is frequently updated for end users.
Meeting planners need to stay on top of technological advances, corporate initiatives, budget restrictions, attendee expectations, meeting innovations and organizational goals or risk becoming obsolete. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International.
In alignment with the National HIV/AIDS Strategy, interventions will focus on establishing systems to seamlessly link people to care immediately after HIV diagnosis, and support retention in care to achieve viral suppression,” according to a NACHHO pressrelease.
don’t use pressreleases to find new story ideas. ( Learn about the emerging trends in the certification/education space, ways to increase the value of your program by incorporating one of these trends, and other new and innovative ways other organizations are offering their education. Setting Goals to Execute Your Strategy.
According to a pressrelease, the campaign aims to fill what’s seen as a gap in dementia prevention among young children. Her innovativestrategy of teaching children who will then engage in dialogue within households to ‘educate-up’ to parents and grandparents while reducing the stigma of dementia is timely,” he stated.
So it has built a strategic communication platform to define USTMA as a trusted voice and thought leader and to convey the tire industry’s commitment to safety, innovation, economic value, and environmental stewardship, she said. The post Tire Group Rolls Out New Name, Communications Strategy appeared first on Associations Now.
On April 24, the trade group sent out a pressrelease from its new Manhattan headquarters about its new name and tagline—The Toy Association: Inspiring Generations of Play. The reinvention is a result of not only a board and staff who were open to change but also a desire to more accurately reflect its innovative membership. “So,
They are wise stewards of our resources and visionaries who identify strategies for future growth. Feature new directors prominently throughout your social media platforms and send pressreleases to their local publications and news outlets. How would you describe your board’s performance? the organization’s greatest asset?
She’s worked on them for the American Staffing Association and the American College of Cardiology, and in her current role as program director for growth at Manufacturers Alliance for Productivity and Innovation, she’s thinking about how toolkits can better serve industry partners. Make sure to use it,” Hijar says.
A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. Let’s take a look at how you can bring your brand to life with a strong video marketing strategy: 9 Best Business Video Ideas 1. It’s more than a photo. It’s more than words. time duration) and conversions. Then, a N.J.
PR Newswire is offering subscribers of this blog a very affordable rate of $69 for a web release. Get your pressreleases posted to PR Newswire’s high-traffic news site, which is also a source for news engines like Yahoo! Want more national exposure, but don’t have hundreds to spend on newswire services?
The longer vaccination efforts are delayed in developing countries, the greater the risk COVID -19 never goes away and that new variants will continue to emerge," said Bruce Gellin, the foundation's chief of global public health strategy. "No No one is safe from COVID-19 until everyone is safe, and that means being vaccinated.
. “Organizations seeking to maximize the economic and productivity benefits made possible by mobile technologies must look beyond simply which devices are used and re-examine business processes and workforce needs,” the group said in a pressrelease. Flip your Top-down Strategy. Bottoms up.
We produce and distribute template resources like infographics, videos, PSAs, fact sheets and pressreleases that members can customize and use as their own. AA: Tell us about your media relations strategy. We also reach out when we have member stories that demonstrate innovation and the spirit of community.
“Studies demonstrate that companies gain a competitive advantage when decision making comes from diverse perspectives that align the companies’ strategy with their changing consumer bases. With Latino purchasing power at $1.7 He continued that age also needs to be considered, as the average board director is 62 years old.
So you prep a pressrelease, line up some internal experts who are ready to field some interviews, and think that the ensuing press campaign would be a roaring success. This week's #innochat tomorrow is on "Developing Innovation Capabilities" Initial framing post: [link]. Other Good Reads.
The CSLA circulates a pressrelease announcing their win, posts the news and details of the win on its website, and shares the win broadly through its social media channels, all of which keep the association and its magazine top of mind for members and the public. The Power to Innovate (open to all). Competition & sponsor.
And, at the pace at which innovation moves, the next big thing always seems to be just around the corner. Don’t forget to issue pressreleases and share your successes with the media. How to identify the ones that are worthy of serious consideration, and more, in today’s Lunchtime Links.
PressRelease: Nonprofits First set the stage for a great peer-to-peer campaign by sharing a pressrelease across multiple social media platforms (and asking their board to share across their channels), emailing the pressrelease article to supporters, and posting the release within each peer-to-peer Facebook fundraiser. .
Tech innovations such as blogging and social media platforms allow associations to host low-cost, two-way communication forums. Using social media to promote existing content, such as an article or a pressrelease announcing new legislation—this is essentially free. This will give a great overview of what others are doing.
“The new brand better reflects the kinds of specific services that our companies deliver to consumers and just gives us new energy in how we represent the industry,” said Brian Dietz, NCTA vice president of communications and digital strategy.
While global brands like Nike and LEGO have developed and implemented successful strategies, other companies and industries have been slower to engage, including destination marketing organizations and convention bureaus, says Marketing Challenges International. content marketing—not sales. It involves two parts: creation and distribution.
Place ad spend behind your content: You’ll hear me say this often, but your organic content is only as good as your paid ad strategy. Send out those pressreleases. Erica passionately believes that the emergence of social media has created an opportunity for organizations to innovate and engage with donors in entirely new ways.
Go-getter, Innovator, Risk-taker, Leader) and make a demonstrable difference in the world.”. foundations goes toward addressing girls and issues relevant to them,” said Interim GSUSA CEO Sylvia Acevedo in a pressrelease. .
Silvercar , which has a presence at 10 airports nationwide, has taken an app-first strategy to car booking, allowing customers to pick up a car—in all cases, an Audi A4—without even speaking with an attendant. McCormick said in a pressrelease. Some startups are even beginning to eye the airport space exclusively.
Airbnb usage among Concur customers was surging, the expensing firm noted in a pressrelease. And now the trade group is working to reflect those changes, reaching out to a set of new players with different strategies but the same goal—to make it easier for you to get a good night’s sleep. Potential leverage?
John Bjorn, CRO, Protech, said, “I am excited to be part of Protech, a company that for more than 35 years has defined success and innovation in the association management industry. Bjorn has also held management positions with Xerox and AT&T where he received the JD Powers Award for Service Excellence. .
“Leapfrog” CEOs are popular at companies eager to innovate. It’s too early to say whether the “leapfrog CEO” approach, as Torres calls it, is a successful strategy. But creativity doesn’t have to wait till the next executive hire.
The livestream is part of ABTA’s accessibility strategy that also includes local in-person meetings held across the U.S., The three livestreamed sessions will cover “Science and Survivorship,” “Technology, Clinical Innovations, and Survivorship,” and “Targeted Therapies.”. Wilson said in a pressrelease.
In an article posted on Business Insider late last month, the company’s vice president of product innovation, Chris Jaffe, explained what’s behind its recommendation algorithm. But the not-so-good news for associations is that recommendations and personalization strategy must continue to evolve and get better.
“A top priority of event organizers today is driving revenue growth, and sponsorships are seen as a top area of opportunity, while exhibitors are looking to enhance the value of sponsorships,” said Vice President of GES MarketWorks and Strategy David Saef in a pressrelease.
What if there were room to disrupt the way we do our marketing and to reach new levels of innovation? But what if other strategies might be more effective in certain cases? What if the strategy we’ve used to turn emails into well-oiled machines made us miss some better strategies along the way? See the Potential.
But it took the work of the Harvard Library Innovation Lab to do something significant about it. Libraries are in the forever business,” Harvard Library Innovation Lab Director Kim Dulin said in a news release. “We That said, the two primary URL redirect strategies have different purposes. We developed Perma.cc
Start by: Asking prospects about their brand and marketing strategy and sponsorship KPIs and goals. ———— Custom sponsorship packages While tiered and a la carte sponsorship packages can make your negotiations and sales relatively quick and easy, they dont allow as much room for personalization and innovation.
We tend to give our good press a spit-shine and bury the bad news in a pressrelease that few people will ever see. Our culture is changing, and the ability to manage problems, have a strong strategy when they occur, and solve them quickly is just as important. It might make sure that people sufficiently care.
Every time I have taught a social media and digital communications strategy over the past decade, I always include useful research studies about the who and how people are using these tools. Another example, the World Health Organisation ( @WHO ) shares news via its Twitter account even before pressreleases.
And one such strategy involves moving away from promotional models wearing revealing clothing at tradeshow booths—a practice that has faded in recent years, but hasn’t gone away entirely. Booth personnel may not wear clothing that is sexually revealing or that could be interpreted as undergarments,” the association said in a pressrelease.
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