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The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Explore the trends and technologies your association can better monetize and/or innovate with so you can more effectively educate and communicate with your members, constituents, and the public. Host: Fridays@4. 1 CMP credit.
Thanks to this course, over 1,000 association executives have learned how to conduct research, develop relevant benefits, establish member content gates, improve recruitment and retention campaigns, and grow membership. See the full course syllabus for more details. The course meets Thursdays, 1-2pm ET from July 11 to September 12.
There are so many innovations, like collaborative robots and vision technologies, in more places, what I call robotics clusters—Pittsburgh, Boston, Silicon Valley, SanDiego, and Austin, to name a few,” he says. “A A lot of these innovations are coming out of startups, so we really had to refocus on members. “Now,
Charity Digital News published this interview with Rob Leyland, Innovation Manager, about their recent efforts. Some recent examples include: Amazon’s AI recruiting software that learned to penalize résumés that included the word “women.”
Association innovation. Mary Byers, CAE, CSP, in partnership with Loyalty Research Center, recently released a fascinating environmental scan on association innovation: Association Innovation Scan: The Association Professional’s Guide to Winning with Innovation. Intuitive innovation. That stinks. Wait, what?
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