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My free White Paper launched – Membership Retention Essentials!

Optimist Consulting

I was delighted to be asked to write a White Paper for Sterling, one of the leading membership and communication consultancies. Innovation. It looks very nice thanks to Sterling’s designers. I talk about the six essential elements of retention including: Understanding what members want. Engagement.

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Association Brain Food: 1.31.25

Reid All About it

With competition from for-profits, online networks, and tech-driven platforms, Kim Davies at Naylor offers a more innovative and data-driven membership blueprint to help associations thrive. The Seven Deadly Sins of Membership Marketing Membership marketing has witnessed continual innovations over the years. Membership strategy.

Arlington 258
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Report: Boards Need More Tech Savvy

Associations Now

A white paper from the National Association of Corporate Directors suggests boards are at risk of succumbing to short-term, reactive responses to trends like generative AI. Boards are struggling to be fit to respond to a rapidly changing technological environment, according to a new report.

Report 106
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Attention Doesn’t Scale, Redux

Spark Consulting

I’m at the Bridge Conference today, presenting on Attention Doesn’t Scale , the Spark white paper first released last fall. conferences curation innovation whitepaper Bridge Conference' Nonprofits are making this problem worse for our stakeholders. Haven’t read it yet? What are you waiting for!

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Innovating the Lean Startup Way

Eric Lanke

Elizabeth Weaver Engel of Spark Consulting has another white paper out. This one was co-authored with Guillermo Ortiz de Zarate of the National Council of Architectural Registration Boards, and it's titled " Innovate the Lean Way: Applying Lean Startup Methodology in the Association Environment. " Wondering how to start?

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The Perfect Storm

Spark Consulting

Over the next week, I’ll be blogging about and sharing excerpts from The Association Role in the New Education Paradigm , the eighth white paper in the ongoing Spark collaborative series. Ohio Society of Certified Public Accountants.

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Innovative Workforce Solutions

Potomac Core

Associations are increasingly well positioned to help members and industries build innovative workforce solutions through their professional development and certification products. How can Associations help members respond to this growing challenge and build innovative workforce solutions? Innovative Workforce Solutions.