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Reads of the Week: January 25, 2013

Reid All About it

She tells content marketers — meaning any individual or organization that uses content to educate and build relationships: “The reality is, your audience won’t pick up real momentum until you’ve mastered the “know, like, trust” factor. Take a look at her list to see how you can improve your marketing. That doesn’t surprise me.

Wichita 150
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Mixed Links: News and Tips for Nonprofit Marketers – January 27, 2023

Nonprofit Marketing Guide

Kansas City, MO. It’s been a busy week here getting the 2023 Nonprofit Communications Trends Report out, but I still put together the most helpful articles, posts, and tips for nonprofit marketers. Nothing to do with nonprofit marketing really, but if you are interested, we have The Top 50 Most Visited Websites in the World.

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Membership Directory: Why Your Organization Needs One & How to Create One

EventMobi: Association Events

In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field. No matter what type it is, your membership directory makes it easy for members to find others’ contact info, like phone numbers, email addresses, or social media accounts.

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Mixed Links for Nonprofit Communicators

Nonprofit Marketing Guide

Kansas City, MO. Are you ready for the best articles, posts, tips, and more from around the world of marketing and fundraising? Nonprofit Tech for Good has put together a list of 82 Free or Low-Cost Online Tools & Mobile Apps for Nonprofits with categories ranging from social media management to productivity.

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How the Mighty Fall - Associations at Risk - Part 1 of 5

Association Subculture

Oh, Those Shiny Golden Handcuffs – Associations who corner a market on a particular industry or profession, usually by means of establishing a certification program or other similar benefit, can often fall victim to an over-dependence upon the mechanism that has individuals “trapped” into membership. marketing. (2).

Kansas 100
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Incorporating the Old With the New at Events

Associations Now

Earlier this month Alex Plaxen, director of marketing at EventRebels, wrote about harnessing the power of nostalgia at your events. It’s a great sponsorship opportunity, one offered by both the Produce Marketing Association and the Louisiana Library Association. Turns out I’m not the only blogger in the meetings space to consider this.

Kansas 40
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3 New Year’s Rituals for Nonprofits That Can Boost Professional Success

Beth Kanter

I keynoted many conferences, including ConnectVA , American Marketing Association Nonprofit Conference , the Institute of Fundraising in London , and others. I also continued my position as Adjunct Professor teaching a graduate course at Middlebury College/Monterrey Institute for International Education.