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Kansas City, MO. It’s been a busy week here getting the 2023 Nonprofit Communications Trends Report out, but I still put together the most helpful articles, posts, and tips for nonprofit marketers. This week we have AI strategy, video creation tips, free TikTok templates, how to stop being a perfectionist and more.
Now to the nonprofit marketing goodies. Then, she gives us a great interview with Paull Young of charity: water detailing their strategy, measuring results, and tactics. And here’s what’s coming up next at Nonprofit Marketing Guide: 10/20: Telling Powerful Stories about Every Day People. It’s Friday!
To encourage employees to engage , Nancy and Chelsea held promotions, educational webinars, and developed a strategy that balances critical information with culture-building content. Because of that we’ve seen groups sharing resources, from content for marketing to ideas on vendor selection. “People rarely visited our old intranet.
If you’ve been thinking about attending the Total Focus Marketing Plan Workshop that Nancy Schwartz and I are presenting in October, you’ll save $100 if you go ahead and register now. Look what we’ve built into the workshop for you: Expert navigation through the complete marketing plan creation process.
To encourage employees to engage , Nancy and Chelsea held promotions, educational webinars, and developed a strategy that balances critical information with culture-building content. Because of that we’ve seen groups sharing resources, from content for marketing to ideas on vendor selection. “People rarely visited our old intranet.
In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field. According to the 2023 Membership Marketing Benchmarking Report , 50% of associations reported an increase in new member acquisitions, up from 44% in the 2022 report!
Oh, Those Shiny Golden Handcuffs – Associations who corner a market on a particular industry or profession, usually by means of establishing a certification program or other similar benefit, can often fall victim to an over-dependence upon the mechanism that has individuals “trapped” into membership. marketing. (2).
Published Book Three: In 2016, I published “ The Happy Healthy Nonprofit: Strategies for Impact without Burnout ,” with co-author Aliza Sherman. I keynoted many conferences, including ConnectVA , American Marketing Association Nonprofit Conference , the Institute of Fundraising in London , and others. Year in Review.
Also: A leading association exec breaks down strategies for managing your time. Your online community needs marketing, too: Socious ‘ Katie Bapple notes the value of getting your community’s brand out there. Don’t get caught off guard by a sudden drop in attendance or sponsorships at your annual meeting.
It should also be noted that the list reflects my interests: associations, events, travel, tech, government, education, social media, communications, marketing, public relations, and jobs. 8of12 - August Jackson; Sterling, Virginia; Competitive Intelligence and Strategy Professional, Tech Pundit and Bad Speller at Verizon. Wine lover.
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