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Thank you so much for joining the Nimble AMS team in LasVegas for Xperience 24. Most recently, Salesforce announced Agentforce , a Generative AI feature to support staff tasks in marketing, service, and e-commerce, boosting the user experience and efficiency. Take your memberexperience from average to exceptional!
Customize is the marketing mantra of the hour. I urge my clients to study data to understand how to deliver the individualized service their members want. Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond.
As established organizations, knowing our member’s why helps us develop and communicate our why. Poke around and most of the marketing copy you read focuses on what. The conference this year is in LasVegas. Why is hard so we fall back on what. This guide is 102 pages. We are a community of professionals.
Branding expert David Avrin, CSP, discussed why branding is essential in today’s marketplace at the Meeting Professionals International World Education Congress (MPI WEC) last month in LasVegas. Is it your event experience reaching key decision makers in your industry? Customized memberexperience?
The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Kelli Kopec, Product Marketing Manager at Cvent. . More info/register.
Host: Smart Meetings and Top Golf LasVegas. Hear about digital marketing technologies and platforms your association can use to attract, engage and educate members online. Learn how to achieve digital maturity to improve organizational value and enhance memberexperience and satisfaction. Wed 11/9 at 1 p.m.
Jodi Harris, Content Marketing Institute ). See what 400 membership pros said about trends impacting their organizations, including top non-dues revenue sources, the shift to virtual events, the #1 job challenge, and COVID’s impact on member engagement. Amy Gitchell, Marketing Specialist, GrowthZone AMS. Ann Handley ).
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