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For example, if you’re a marketing specialist, you might ask the tool to help compose tweets for podcast promotions or come up with a few subject lines for your emails. Additionally, you might consider what new products or services you could provide that might also increase your non-dues revenue with the help of AI.
They also describe how credentialing programs can help your association increase member engagement and revenue. I love Marketing General Inc.’s I love Marketing General Inc.’s AMS experts will be showcasing platforms and sharing their knowledge with the association market. Host: American Marketing Association.
Host: American Marketing Association. Presenter: Patti Shock, academic consultant, The International School of Hospitality, and professor emeritus, University of Nevada, LasVegas. Grow Your Event with Digital Marketing That Works. For most event marketers, email is still the primary go-to tool. More info/register.
In fact, 76 percent of companies agree that partnerships are key to delivering on their revenue goals, according to the June 2019 Forrester Consulting study “ Invest In Partnerships To Drive Growth And Competitive Advantage.” For those planning events in LasVegas, many have chosen to work with MGM Resorts for this exact reason.
Skildum-Reid’s goal for rightsholders is to break old habits and myths about selling (and buying) sponsorships, which in this day of shrinking exhibit hall footprints, is a vital revenue growth area. Their VIP customers and intermediary markets. Skildum-Reid and Alex Land of the LasVegas Convention and Visitors Authority.
As consumer expectations continue to rise, companies are increasingly turning to strategic partnerships to grow their revenues and customer base rather than relying on traditional sales and marketing tactics. Partnerships can give companies access to new customers, raise awareness about their brand and generate new revenue streams.
Revenues have more than doubled in the past six months and we’ve been hiring rapidly to keep up with demand for our industry-leading mobile event apps. Gartner’s recent CMO Spend Survey reported a big shift back to event marketing. Following record lows in 2021, marketing budgets as a percentage of company revenue climbed from 6.4%
Revenues have more than doubled in the past six months and we’ve been hiring rapidly to keep up with demand for our industry-leading mobile event apps. Gartner’s recent CMO Spend Survey reported a big shift back to event marketing. Following record lows in 2021, marketing budgets as a percentage of company revenue climbed from 6.4%
Veteran association and business events marketer Carolyn Clark has joined the DAHLIA+ Agency as leader of the agency’s growing portfolio of digital marketing services. Demand for DAHLIA+ Agency’s branding and digital marketing services has exponentially grown over the 12 months,” said El Gazzar.
The free learning program at IMEX America, taking place November 9 – 11 in LasVegas, launches with Smart Monday, powered by MPI, on November 8 and continues with a series of workshops, hot topic tables and seminars during the three days of the show. As always, the show will also feature daily MPI keynotes, full details here.
OK, the stealing spouses and kissing babies part is far-fetched, but replace that with non-dues revenue: Your competitors are stealing your non-dues revenue by wooing your members to invest in their brand, their trade show, their publication and their hosted-buyer event – leaving you in the cold.
Earlier this week as I was catching up on the meetings and tradeshow-related reading that I missed while out on vacation over the holidays, I came across an interesting article in the LasVegas Review-Journal. If you’re not thinking about how to better serve your market, there’s likely someone else out there who is.
Swapcard’s team has recruited 17 new employees in the Seattle, Montreal, London, Paris, and Dubai offices since June 2020, in teams varying from event support to marketing to product design and tech. a hybrid event in LasVegas, where its platform will be used for networking, matchmaking, virtual content, and more.
But some are starting to realize that offering additional benefits to exhibitors can lead to not only greater loyalty but also higher nondues revenue and engagement that extends beyond the meeting. Not to mention that exhibit booth sales equal nondues revenue for your organization.
The International M2M Council (IMC) officially launched at the CTIA Wireless show this week in LasVegas, and the group already includes several influential connectivity providers, software developers, and component makers and integrators. “As said in a statement. “As said in a statement. ORBCOMM is a charter IMC board member.
The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Kelli Kopec, Product Marketing Manager at Cvent. . CAE credits.
If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. Devin Lewis, CEM, CMP, Director of Regional Sales, LasVegas Convention & Visitors Authority Washington DC Office. Online learning.
Jodi Harris, Content Marketing Institute ). See what 400 membership pros said about trends impacting their organizations, including top non-dues revenue sources, the shift to virtual events, the #1 job challenge, and COVID’s impact on member engagement. Amy Gitchell, Marketing Specialist, GrowthZone AMS. Ann Handley ).
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