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Preparing Your Association for AI

Association Analytics

For example, if you’re a marketing specialist, you might ask the tool to help compose tweets for podcast promotions or come up with a few subject lines for your emails. Additionally, you might consider what new products or services you could provide that might also increase your non-dues revenue with the help of AI.

San Diego 317
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Association Brain Food Weekly: 2.19.21

Reid All About it

They also describe how credentialing programs can help your association increase member engagement and revenue. I love Marketing General Inc.’s I love Marketing General Inc.’s AMS experts will be showcasing platforms and sharing their knowledge with the association market. Host: American Marketing Association.

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Association Brain Food Weekly: 7.21.17

Reid All About it

Host: American Marketing Association. Presenter: Patti Shock, academic consultant, The International School of Hospitality, and professor emeritus, University of Nevada, Las Vegas. Grow Your Event with Digital Marketing That Works. For most event marketers, email is still the primary go-to tool. More info/register.

Las Vegas 231
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Transform Your Next Meeting with the Unexpected

Associations Now

In fact, 76 percent of companies agree that partnerships are key to delivering on their revenue goals, according to the June 2019 Forrester Consulting study “ Invest In Partnerships To Drive Growth And Competitive Advantage.” For those planning events in Las Vegas, many have chosen to work with MGM Resorts for this exact reason.

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Teach Your Sponsors Well

Velvet Chainsaw

Skildum-Reid’s goal for rightsholders is to break old habits and myths about selling (and buying) sponsorships, which in this day of shrinking exhibit hall footprints, is a vital revenue growth area. Their VIP customers and intermediary markets. Skildum-Reid and Alex Land of the Las Vegas Convention and Visitors Authority.

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Why The Path to Innovation is Paved Through Partnership

Associations Now

As consumer expectations continue to rise, companies are increasingly turning to strategic partnerships to grow their revenues and customer base rather than relying on traditional sales and marketing tactics. Partnerships can give companies access to new customers, raise awareness about their brand and generate new revenue streams.

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Eventbase booming with return to live events

Event Industry News

Revenues have more than doubled in the past six months and we’ve been hiring rapidly to keep up with demand for our industry-leading mobile event apps. Gartner’s recent CMO Spend Survey reported a big shift back to event marketing. Following record lows in 2021, marketing budgets as a percentage of company revenue climbed from 6.4%