Reid All About it

JUNE 18, 2021

WBT Systems offers the wisdom of Stoic philosophers like Marcus Aurelius and Seneca on topics pertaining to life inside and outside of associations, such as lifelong learning, change management, leadership, making the best of crappy situations and living in the now. Board Leadership ( Chatting with Agnes & Cecilia). every Monday.

LMS 369

LMS Certificate America Committee 369

Association Subculture

MARCH 14, 2012

skip to main | skip to sidebar. In Defense of Stormy Leadership. I just finished reading a blog post on SmartBlog on Leadership called " What Kind of Weather Are You Making.". Leadership skills are all refined with practice and experience. But to reduce "best leadership skills" to "being sunny" just doesnt cut it for me.

Leadership 100

Leadership United States Education Conference 100

Reid All About it

NOVEMBER 6, 2020

MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. Leading Into Tomorrow: Using Foresight to Expand Association Leadership in Critical Domains. Presenters: Rachel Clemens, Chief Marketing Officer, and Nicole Araujo, Client Engagement Director, Mighty Citizen.

Learning Management System 285

Learning Management System Education Communications Case Study 285

Higher Logic

MAY 29, 2020

Instead, you need to align your new online community with the mission and priorities of your association's leadership. If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing. Content is a commodity, says WBT Systems. Chapter habits.

Revenue 207

Revenue Certificate Committee Leadership 207

Spark Consulting

DECEMBER 4, 2020

As we look to 2021, I see three main membership challenges for associations: Remember that membership is a lagging indicator. Per Marketing General’s annual Membership Marketing Benchmarking Report , the Q4 2007 economic crash didn’t fully show up in association metrics until 2009.

Revenue 221

Revenue Committee Maine Conference 221

Reid All About it

JUNE 7, 2019

The Road to Member Engagement Is Paved with Personalized Marketing. Learn how to identify the main challenges and the main benefits of online events in your organization, analyze the five bulletproof reasons for your organization to offer online events, and develop an outline to share with leadership for an online event strategy.

Proposal 170

Proposal eBook Maine Tips 170

Reid All About it

APRIL 6, 2018

The weekly list of free educational events and resources for the association community… With so many event apps on the market, how do you even begin to find one? Now, the main event: free professional development events for the association community. Presenter: Mark Bornstein, Vice President, Content Marketing, ON24, Inc.

DC 39

DC Washington Review Resources 39

Higher Logic

FEBRUARY 13, 2018

In our example, the customer support community’s main KPI is customer service costs. There are two main comparisons you can use. That’s a 10% decrease and a savings of $10,000, which are the numbers you should present to your leadership team to show business impact. But identifying your KPIs isn’t enough.

Cost 107

Cost Maine Examples Team 107

Reid All About it

NOVEMBER 26, 2021

Find out how to apply the three cornerstones of a culture of engagement and understand the main reasons your good employees leave. Marketers plan to produce more digital assets in 2022 than any other year. Host: American Marketing Association. Annie Henderson, Marketing and Communications Manager, ASBO International.

Newsletter 195

Newsletter Revenue Certificate Leadership 195

Reid All About it

SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. – Sales Enablement for Associations Associations need marketing, membership and sales working as one unit with a drive towards shared goals.

LMS 264

LMS Revenue Arlington Education 264

Reid All About it

JUNE 15, 2018

As a result, many colleges are turning their attention to the adult/lifelong learning market—the same market associations serve. Another smarty pants who says GDPR has a silver lining —this time it’s Robert Rose from the Content Marketing Institute. The Modern Event Marketer’s Toolkit. They don’t seem so crazy now.

DC 35

DC Washington Video Charlotte 35

GrowthZone

AUGUST 3, 2023

Chamber of the Year Winners The Chamber of the Year award recognizes the leadership role chambers of commerce have in their communities. The award recognizes excellence in operations, member services, and community leadership. Chambers are natural conveners, sharing stories that inspire and spur action.

Long Beach 148

Long Beach Iowa Video Utah 148

Reid All About it

OCTOBER 22, 2021

Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. New association podcast. More info/register.

San Diego 195

San Diego Education Social Media Content 195

Reid All About it

JULY 17, 2020

Tony Rossell, Marketing General, Inc. ). At the farmers market, some of the farms bring in a pickup truck with a bed full of corn. Presenters: Megan Powers, Founder, Powers of Marketing. Many companies are drafting their marketing budgets and selecting association sponsorships for their upcoming fiscal year.

Montana 341

Montana Revenue Strategy Conference 341

NXUnite

JANUARY 16, 2024

Let’s refresh your memory on the main advantages: Increased visibility. According to 360MatchPro , CSR offers these four main advantages for businesses: Employee engagement. Aside from engaging employees, CSR events also allow employees and leadership to bond outside the office. Greater outreach. Relationship-building.

Technology 130

Technology How To Software Maine 130

Association Analytics

FEBRUARY 20, 2024

Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value. Don’t discount thought leadership for the top of funnel audiences. One example of thought leadership is this blog!

Strategy 169

Strategy Social Media Discount Newsletter 169

AvidXchange: Association Management

MAY 30, 2023

With changes in the housing market and higher interest rates, the community association management industry is battling rising costs of business. Community association management companies are under pressure to do more with less and reduce expenses as budgets get tighter in a challenging yet competitive labor market.

Association Management 130

Association Management Tools Technology Industry 130

WBT Systems

FEBRUARY 20, 2018

Find out how much staff time (in dollars) is spent on marketing and managing the program compared to revenue generated. Or is this program considered a commodity product by the marketplace so the organization providing it at the lowest price is gaining the market share? Is the program even meeting a market need? Value to market.

Education 161

Education How To Certificate Committee 161

Association Success

OCTOBER 19, 2020

” Step 3: Craft great answers and comments to build thought leadership. If you have any experience writing content marketing, you’ll feel right at home with Quora and Reddit. On Reddit, you would search subreddits such as “r/talentdevelopment,” “r/humanresources,” and “r/training.”

How To 147

How To Content Social Media Maine 147

Higher Logic

FEBRUARY 27, 2018

We needed an intranet that would do the typical heavy lifting – benefits information, leadership messaging – but also one that enabled conversations,” said Nancy. The home page and main community is an open forum that connects Ascend Learning’s 12+ brands through discussions and a resource hub with hundreds of documents.

Kansas City 180

Kansas City Library Kansas Team 180

Reid All About it

JANUARY 14, 2022

. – Combating Burnout: How Marketing Teams Are Burning Bright. Your marketing team could be at risk. Hear about the factors that lead to workplace exhaustion, isolation, and even trauma, specifically within the context of the marketing industry. Host: American Marketing Association. Host: Event Leadership Institute.

Team 195

Team Technology Certificate Revenue 195

Aaron Wolowiec

OCTOBER 11, 2016

Associations aren’t often regarded as agents of change, but recently, Marketing General Inc. , According to the survey, association innovation tends to focus around a few main areas: website and social media; conventions, conferences and seminars; education programs; and membership, technology and marketing (56 percent each).

Social Media 100

Social Media Innovation Survey Education 100

Associations Now

MARCH 19, 2020

Good SEO strategies can promote any content marketing goals. What is your content marketing strategy trying to accomplish? You can develop a pillar page for each of your company’s main focus areas. When your focus is both lead generation and thought leadership, optimize your blog posts.

Organization 117

Organization Content Maine Strategy 117

Association Analytics

NOVEMBER 16, 2021

Some examples to consider: What are the main drivers of member retention? Use data at department and leadership meetings – Sharing some visualizations is a very impactful way to bring metrics to life. Consider separate marketing by region where your members live. What questions are you trying to answer with analytics?

How To 169

How To Report Examples Tips 169

Associations Now

JULY 31, 2017

The association of professionals who help people find leadership talent is concerned that organizations are searching too narrowly. That’s one of the main conclusions of “ The Next Wave ,” a study published last week by the Association of Executive Search and Leadership Consultants. But what’s wrong with some disruption?

Leadership 58

Leadership How To millennials Survey 58

Reid All About it

MARCH 23, 2018

WBT Systems shares some of the tips they learned from online marketing expert (and multi-millionaire course provider) Amy Porterfield about using webinars as lead generation for online courses. Now for the main event: free professional development events for the association community. Successful Negotiations in a Seller’s Market.

Case Study 45

Case Study Email Marketing DC Washington 45

Associations Now

MARCH 8, 2016

The American Securities Association formed late last month to serve as a voice and leadership platform for the investment banks, broker dealers, banks, and wealth managers that serve “Main Street.”. To remedy this, the ASA brings together the highest-level of industry leadership who share a vision for proscriptive change.”.

Maine 40

Maine United States America Leadership 40

WBT Systems

DECEMBER 19, 2017

If associations are to thrive amidst growing competition in the lifelong learning market , you need to cultivate these three qualities in yourself and your professional development team. Curiosity is a main driver of creativity. Tap into your curiosity to spark innovation. Cultivate the right kind of crazy.

Innovation 170

Innovation Team System Maine 170

Reid All About it

JANUARY 7, 2022

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Host: Institute of Association Leadership. Quick hits.

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

Reid All About it

MARCH 18, 2022

MemberSuite explains how associations can take advantage of the opportunities in the booming credentials market by adopting agile processes, partnering with member companies, tuning up marketing campaigns, and more. Hear how event data can help us navigate these market shifts while minimizing the risk to our organizations and brands.

Revenue 39

Revenue Technology Video LMS 39

Reid All About it

JULY 14, 2023

It’s interesting to see how two organizations rely differently on data to market their event to attendees, exhibitors, and sponsors. Gen Z, AI and marketing. Bill Sheehan at Multiview shares his top takeaways from ASAE’s 2023 MM&C conference related to Gen Z, AI and marketing—fun topics. Customer/member personas.

Education 39

Education Price Tools Technology 39

Reid All About it

JUNE 21, 2019

The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. Jen Maltba, Marketing Manager at Cvent.

Los Angeles 186

Los Angeles DC Washington Phoenix 186

Reid All About it

APRIL 13, 2018

Does your email marketing program deliver the way you want it to? Lisa Murton Beets at the Content Marketing Institute shares eight questions you need to ask before starting down that path. Now, the main event: free professional development events for the association community. Host: Marketing General Inc. 1 CAE credit.

DC 30

DC Washington Revenue Chicago 30

Reid All About it

MARCH 9, 2018

If a competitor beat you to a new market opportunity or disrupted your business model, know you’re in good company. Now for the main event: upcoming free professional development events for the association community. Your Event Marketing Survival Guide. Take away a sample 12-month marketing calendar. Wed 3/14 at 1 p.m.

DC 120

DC millennials North Carolina Washington 120

SCD Group

NOVEMBER 29, 2012

To implement even one good idea takes a mountain of work--strategic planning, product development, marketing pushes, financing, administration, human resources, and so much more. Remember Stephen Covery’s “ The main thing is to keep the main thing the main thing ”?). Hoffman asked. Taking one idea to profits is hard.”

Maine 40

Maine Committee Products Review 40

Reid All About it

MARCH 11, 2016

Learn how to present a business case to your leadership for adding digital events to your offerings. Location: Marketing General, Inc. Learn how to decide whether you need a new system, what an effective selection process looks like, and the main points of differentiation among available systems. PCMA members only, I believe.).

Raleigh 150

Raleigh Case Study Project Revenue 150