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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Getting in front of target buyers and communicating value happen to be two of the main principles of the common sales process. Once you invest in some of these strategies, it’s important to track what works to engage with potential members. Don’t discount thought leadership for the top of funnel audiences.

Strategy 169
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Keep Your Association on Track: 4 Ways to Stay Organized

Blue Sky eLearn

Delegate tasks across leadership. From creating processes for handling your association’s most valuable asset (your data) to delegating tasks to maintain an organized strategy, this guide covers it all. Manage registration, marketing efforts, and product add-on revenue all through your main database. Let’s dive in!

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Association Brain Food Weekly: 6.25.21

Reid All About it

Learn how The National Alliance generated non-dues revenue from continuing education and certification, how they continue to innovate and develop new education offerings to their industry, and tips for growing non-dues revenue from education and certification programs, marketing strategies, pricing models, and partnerships with members.

LMS 361
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Association Brain Food: 8.16.24

Reid All About it

In Nimble’s AI success kit, you get four useful resources: two 30-minute webinar recordings about AI for associations and two white papers—an introduction to AI for associations and a guide to developing an AI strategy. Website hosting. There’s still hope! More info/register. More info/register. Host: Zuddl Tue 8/20 at 12 p.m.

America 262
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Intro to Customer Communities: 3 Ways a Branded Online Destination Builds Your Business

Higher Logic

Ultimately, though, Chris said: “The main problem we’re trying to solve with our customer community is around retention: How do we retain our customers at a higher rate? When customers engage in the community, and they reply, ‘like’ posts, or add questions, you’ll generally retain them, and retain them at a higher rate.”

eBook 250
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3 Ways This Customer Community is Humanizing the Customer Experience

Higher Logic

Genesys has three communities within their main community site: pureCloud , pureConnect , and pureEngage. The solution: The stand-out strategy Matt developed for pureCloud revolves around a video series Matt calls the Community Q&A Show. So what’s the main point? Hear Matt tell the full story in the webinar, available below.

Video 234
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Association Brain Food: 8.9.24

Reid All About it

Association strategy. He warns against relying on yesterday’s programs and generational stereotypes to guide your strategy. Enhance Your Marketing Strategy With Signals and AI Signals and data provide insight into the buyer’s journey and help marketers identify, qualify, and convert customers. Yes, yes, a thousand times yes.

Cleveland 267