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6 Ways to Get More Value Out of Your Next Press Release

Nonprofit Marketing Guide

Many communicators overvalue the importance of press releases. Yes, a press release is an important part of your nonprofit’s media relations toolbox. Instead, the release should be thought of as a supplementary piece — something you use to provide critical supporting information.

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Blogging Elsewhere: Winter 2011

Reid All About it

Give New Life to Your Press Release. With the rise of social media, some pundits have declared the press release dead. Others say that’s an extreme view; a good release still plays an important role. Is Boomer Leadership Failing Millennials? Read more…. The Power of Personal Learning Networks. Read more….

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Association Brain Food: 8.9.24

Reid All About it

Benchmarking reports are also an effective content marketing tactic for associations and industry partners. Seeing the encroachment of AI into the arts, communication, and marketing, Mark Schaefer reminds us of the “ durability of human creativity ” and “emotional connection to actual people.” AI vs humans. More info/register.

Cleveland 270
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How to Write an Event Press Release + Templates

A2Z Events

Those days are long gone, but the press release has replaced these announcements. A well-crafted press release proclaims the value of your upcoming event, helping you promote the occasion and even attract attendees and media attention. What is an Event Press Release? Headline Start with your headline.

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Association Brain Food: 9.13.24

Reid All About it

Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.

LMS 270
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Higher Logic's Rob Wenger Announces New Role as Executive Chairman, Welcomes Kevin Boyce as New CEO

Higher Logic

Check out our official announcement in this press release. He is part of this long-term plan to expand our leadership team and continue our focus on driving growth, scaling operations, and delivering a premier customer experience. The Right Combination for Success: People and Structure.

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The Delinquents and Fusterclucks of Nonprofit Marketing

Nonprofit Marketing Guide

I’ve been talking to many of my nonprofit marketing friends over the last few months about what my next book should cover. Co-workers who can’t meet a communications deadline, but think you’re incompetent because you won’t instantly whip up a flyer/press release/Facebook post on their thing, on the spot.