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Association Brain Food: 1.10.25

Reid All About it

Membership marketing. Tony Rossell at Marketing General Inc. reminds us that membership marketing tools have changed over the years, but effective marketing principles remain the same. Marketing Mindshare: Career Center Engagement Are you on a mission to make your Career Center an even more valuable member benefit?

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Association Brain Food: 1.31.25

Reid All About it

MGIs 2025 Membership Marketing Benchmarking Survey is closing next Friday. She offers advice for using social to achieve marketing and sales goals and describes the problems associations might encounter. Hear about past client recapture, land and expand, referral strategies, and best practice proposal and pitch tactics.

Arlington 258
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Association Brain Food: 4.4.25

Reid All About it

What Associations Need to Know About Tax Changes With proposed tax changes on the horizon, associations must stay informed to navigate potential financial and operational impacts. Hear about proposed 2025 U.S. Host: ON24 Speaker: Mark Bornstein, Vice President, Marketing and Chief Evangelist, ON24 Wed 4/9 at 11:30 a.m.

Revenue 213
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Eric Lanke: Provocative Proposals for Change

Eric Lanke

Leadership. Provocative Proposals for Change. I just finished reading an advance copy of Shelly Alcorn s " Provocative Proposals for Change ," a report she authored based on Appreciative Inquiry interviews she conducted with more than 200 association executives (including me). Labels: Leadership. Eric Lanke. Innovation.

Proposal 100
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Association Brain Food: 12.6.24

Reid All About it

AMS request for proposals (RFP). Impexium describes the steps for crafting a request for proposals (RFP) that will bring your association the best options for new association management software (AMS). Content marketing. Host: MeetingsNet Speaker: Victoria Akinsowon, Manager, Content Marketing, Cvent Tue 12/10 at 3 p.m.

Content 213
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The great proposal debate: Why consultants eschew RFPs

Aaron Wolowiec

Simply draft a proposal describing you’re recommended course of action and be sure to include your proposed fees. I had this happen to me many years ago – not in a proposal, but in an “exploratory meeting” where I naively gave away the store. They’d already gotten at least two proposals.

Proposal 100
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Association Executives: Provocative Proposals Research Project

Association Subculture

Association Executives: Provocative Proposals Research Project. I would like to announce the Association Executives: Provocative Proposals for Change project (that link will take you to my website for a complete description). The Waning Days of Leadership in Association Management. leadership. (9). marketing. (2).

Proposal 100