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She joined the team as an office administrator, was named Marketing & Communications Manager in 2010 and then became a Co-Director of Associations North in 2017. Our mission is to advance and serve associations in Minnesota, North Dakota and SouthDakota.
Because I’m away next week on a hiking vacation in SouthDakota, I’m not publishing Association Brain Food on Friday, October 14. Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. Jargon-busting. Quick hits.
A: Brad Bumgardner, our interpretive naturalist at Indiana Dunes State Park and one of our most savvy social media users, first noticed something similar with marshmallows on the SouthDakota State Parks page. note: National S’mores Day, an “unofficial” national holiday, is sponsored by the National Confectioners Association. ]
AA: Ho w does rebranding rejuvenate your membership marketing? North was a big question since we represent Minnesota, North Dakota and SouthDakota. It’s about leadership, authenticity and principles. There was confusion as to our offerings and benefits. It’s about how to identify and develop one’s own direction.
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