This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Membership marketing. Tony Rossell at Marketing General Inc. reminds us that membership marketing tools have changed over the years, but effective marketing principles remain the same. Marketing Mindshare: Career Center Engagement Are you on a mission to make your Career Center an even more valuable member benefit?
” – Josh Spradling, CAE, TSAE Marketing & Communications Director. Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. You never know until you try!” The Challenge. The Results.
MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Presenters: Beth Arritt, Staff VP Marketing, AAAE. Presenters: Susan Robertson, CAE, president and CEO, ASAE: The Center for Association Leadership. Whelan, CDM, President, Marketing General Incorporated.
6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? Host: MeetingsNet Speakers: Brooke Gracey, Director, Demand Generation, and Carisa Bartelt, Manager, Industry Marketing, Cvent Wed 12/6 at 5 p.m. 1 CAE credit. . 1 CAE credit.
Billhighway explains how to get access to real-time chapter financial data , reduce the risk of financial mismanagement and alleviate the chapter leadership burden. Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. Go explore!
Chill out by the stream of your choice, perhaps one in Texas, Colorado or elsewhere. Steven Stout, FASAE, CAE, executive director, Texas Society of Association Executives. Keith Skillman, CAE (moderator), senior research and content advisor, ASAE: The Center for Association Leadership. Five tips to successful video meetings.
Chamber of the Year Winners The Chamber of the Year award recognizes the leadership role chambers of commerce have in their communities. The award recognizes excellence in operations, member services, and community leadership. Chambers are natural conveners, sharing stories that inspire and spur action.
Every Monday, I offer a leadership limerick, highlighting an idea or strategy about effective leadership in limerick form. Searching for leadership limerick will identify previous posts. I suggest that's accurate for more than marketers.
For those of us who thrive on a little chaos and lots of multi-tasking, handling the marketing, public relations, and communications needs of our non-profit allows us the privilege of wearing many hats. Chamber Leadership Forums – Are you active in your local chamber of commerce? gettin’ the picture? Why not mentor a college intern?
If you love to hike in the mountains and desert, make plans to spend some time in Big Bend National Park in far west Texas. membership marketing, member retention, non-dues revenue). Excuse me while I go completely off-topic but some of you will appreciate this. I just got back from several days hiking in and around the park.
The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. Host: UST Education Speakers: Marcus Leite, Director, Sales & Marketing, and Dan Stevens, President, WorkerBee.TV
Reggie Henry, CAE, Chief Information and Engagement Officer, ASAE: The Center for Association Leadership. Susan Robertson, CAE, President and CEO, ASAE: The Center for Association Leadership. Susan Robertson, CAE, President and CEO, ASAE: The Center for Association Leadership. Presenter: Antoine Dupont, CEO, Katapult Marketing.
WBT Systems shares some of the tips they learned from online marketing expert (and multi-millionaire course provider) Amy Porterfield about using webinars as lead generation for online courses. Presenters: Josh Spradling, Communications Director, Texas Society of Association Executives. Tue 3/27 at 12:30 p.m. 1 CAE credit. Host: ASAE.
For years, I’ve read about chervil but never saw it in any market. One day at the meat/dairy store at the farmers market, I saw a whole duck in the case and decided to splurge. Kyle Lambert London (moderator), Manager, Association Leadership Engagement, National Association of REALTORS®. What the deuce? She’s right. CAE credit.
This month’s Corner Office spotlight shines on Christopher Newton, president of the 700 member Texas Food & Fuel Association. TFFA represents the state’s leading petroleum marketing, grocery distribution and convenience/grocery retailing organizations. AA: How would you describe your leadership style? Chris Newton.
The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association.
The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association.
Our chapters are also doing fantastic regular webinars and meetups and SITE Texas has a terrific podcast. Biz Events Asia sharing news on a massive market. Event Leadership Institute. Making a Marketer Podcast. Association Chat Fantastic set of blogs, chats and community. EventTechBrief.com – great info.
If you’re the head of an association, how responsible are you for improving the quality of leadership within its industry? Brooks is president and CEO of the Texas Society of Association Executives, and in recent years she’s witnessed a troubling amount of churn among top staff executives among her membership.
WBT Systems provides ideas on how to market and arrange an annual event that will help your members develop a year-round learning habit. Presenter: Julie Haddix, Director, Enterprise Marketing, Cvent. Presenter: Julie Haddix, Director, Enterprise Marketing, Cvent. I need lots of people to buy one so they’ll keep it on the menu.
See the sessions below, and also read our blogs on the topic for more information: Designing Member Engagement into your Website and Using an LMS to Enhance Marketing and Increase Sales. Using Member Personas for Smarter Marketing and Increased Engagement . There is no “one size fits” all approach to membership marketing.
My social media feeds were full of examples of associations pitching in to help storm victims or otherwise changing their marketing and communications strategy to give members in the hurricane affected areas a break from what otherwise must be an onslaught of association messages. My association, however, didn't do any of these things.
With more than 2,500 subscription box companies launched in the past three years alone, a new organization, the Subscription Trade Association (SUBTA), has emerged with the aim to provide the industry with knowledge, leadership, and resources.
The mentoring module from Higher Logic was a good solution that wouldn’t burden staff time – it was an easy sell for the leadership team. "My The mentor program is one of the most valuable things CXPA offers,” says Lisa Nance, CXPA Member and Treasury Client Experience Manager from Texas Capital Bank.
Association Leadership (Texas Society of Association Executives). ASAE 2014 Marketing Membership & Communications Conference. Best of the Web AM&P ASAE Associations CalSAE creativity Exchange Events Graymail Infographic Membership & Marketing Conference Mentoring Snapchat TSAE' Never Heard of Graymail?
David Schulz, CIPP/US, is a privacy professional who has been a nonprofit manager and director for thirty years, initially in marketing and media relations, then fundraising and leadership.
Whether you need to adapt to a changing market, innovate your programs, engage new volunteers or develop new activities to advance your mission, your success requires changing the mindsets and behaviors of your team. Change Leadership. . This requires leadership. . Jennifer Blenkle, Frameworks. Sounds simple enough, right?
David Schulz, CIPP/US, is a privacy professional who has been a nonprofit manager and director for thirty years, initially in marketing and media relations, then fundraising and leadership.
Rather than a team or cause, some were unpaid walking billboards for “cool” apparel companies. In 35 minutes, I saw hats, t-shirts, jackets and bags promoting: STL Cardinals. Ohio State. Miami (Ohio). Cincinnati Bearcats. P38 Lightning. Ernst & Young. Swiss Army. The Black Dog. North Face. Under Armour.
The Texas Yoga Conference supports yogis in their quest for self-empowerment. Plus: Black physicists redirect the conversation about scientific leadership. Yogis of all kinds will bring good vibes and positive energy to Houston during the Texas Yoga Conference this weekend.
Share demographic data, Recognizing that there is no one size fits all, Adding content and training to chapter leadership. Here are some next steps to consider in 2021: Ramp up leadership development. The post Making the case for chapters appeared first on Mariner Marketing & Management, LLC. DEI conversations.
David Schulz, CIPP/US, is a privacy professional who has been a nonprofit manager and director for thirty years, initially in marketing and media relations, then fundraising and leadership.
For example, recently the American Marketing Association created its first Intellectual Agenda, in which it defined “The Seven Big Problems in the Marketing Industry”. Implementing many of them will require vision, leadership and above all, political savvy, so I don’t pretend it will be easy. Read past issues at www.tsae.org.
In our first episode of the “Middle Market Report” podcast , we covered three pervasive trends happening right now in the community association management industry. LISTEN NOW: Complete transcript: Middle Market Report: 3 Major Challenges Facing Community Association Management Companies in 2023 Host: Travis Durkee, Sr.
Association Adviser: How have membership marketing programs for AGC of America evolved? Jeff Wilson: Chapters have historically been the primary marketer of membership in part because much of the construction industry operates on a local level. From the Corner Office: Jeff Wilson, Associated General Contractors of America.
Coursera, a Silicon Valley-based company, is announcing today that it will partner with university systems in Colorado, Georgia, New York, Tennessee and Texas to develop and evaluate the potential of technology that is fueling dramatic changes in how higher education is designed and delivered. Markets become unpredictable. As a leader?
These best practices can organize your editorial leadership and help you develop best-in-class communication pieces that your members can trust as the voice of your industry. Marketing & Communications Revenue annual plan digital editions magazines planning revenue'
How to Create a Mobile-First Content Marketing Strategy By Devika Girish via Content Marketing Institute A recent study by Nielsen and Google suggests that 77 percent of mobile searches are performed at work or home — areas where a PC is also likely to have been available. Yet, mobile website visitors have a 9.56
Jennifer Starkey is the Associate Director of Public Relations within the Global Marketing and Communications unit of Webster University. Prior to working in public relations, she worked as a television news producer in central Missouri before working as a producer at a 24-hour cable news network in Austin, Texas. to 4:00 p.m.
Chief Marketing Officer, ABET. Meetings and Industry Relations Director, Texas Optometric Association. “I President, Leadership Synergies. With that in mind, Associations Now wanted to hear from attendees about what they’ve learned so far. Danielle Baron. It’s just finding the time to prioritize. Sherry Ballance, CAE.
MSPA The leadership goal of MSPA is to increase the value, acceptance, and use of mystery shopping, as well as to enhance overall professionalism in the industry. CMI) is an association management company headquartered in Dallas, Texas. marketing. (1). Jan 03 (1). Dec 19 (2). About Challenge Management. View my complete profile.
There must be intensity in its volunteer leadership. CMI) is an association management company headquartered in Dallas, Texas. marketing. (1). Thats right, successful associations require intensity. There must be intensity in the underlying purpose of the association and in its mission and vision and objectives. Jan 03 (1).
The AvidXchange Podcast Network just posted a new episode of its “Middle Market Report” program. JARETT TRAN Welcome to the Middle Market Report podcast. On this show, we sit down with thought leaders from various sectors within the middle market to discuss the trends and innovations impacting their industry.
Look at your online learning content, webinars, conference recordings, leadership training content (both association and chapter), lobbying day materials, and anything else that’s educational in nature. Market a webinar series, mini-course, or series of modules leading to a digital badge. Make another list for hour-long content.
We organize all of the trending information in your field so you don't have to. Join 57,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content