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Host: Wisconsin Society of Association Executives. The Three C’s of Digital Marketing Success: How to Simply Create, Co-Create and Curate Content to Engage Your Audience and Drive Real Results. The world of digital marketing is becoming increasingly sophisticated but achieving success doesn’t have to be daunting. 1 CAE credit.
I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Wed 11/15 at 1 p.m. – New association event. 1 CAE credit.
Education marketing/sales. WBT Systems examines what learners are really buying and explains how to apply what Godin’s describing to the way you market and sell your association’s educational programs. This is as close as you’ll get to 10+ hours of consulting from today’s top growth marketers. A true hero.
For instance, in a teaching association, diversity in volunteer leadership could mean recruiting K-12 teachers into leadership roles traditionally held by college professors. Second, when I was chair of the Wisconsin Society of Association Executives (WSAE), that Board was wrestling with its own diversity initiative.
Nancy MacRae, MS, CEO of the Emergency Nurses Association and Kristine Hillmer, MBA, CAE, and President and CEO of the Wisconsin Restaurant Association , are leaders who guided their members through the rubble toward solid ground. Maintaining Community Association professionals at the Leadership ColLAB. Patrick’s Day weekend crowds.
He spent the majority of his career with the Bradley Center Sports & Entertainment Corporation in Milwaukee, Wisconsin. His leadership roles at the Bradley Center included General Manager and SVP of Sales, Marketing and Business Development.
I’m talking about books that help you grow by developing your time-management, leadership, and interpersonal skills. I reached out to my professional resources through the Wisconsin Society of Association Executives (WSAE) and the American Society of Association Executives (ASAE), as well as through LinkedIn.
It gives you some control when the external environment is rapidly changing, and people are looking to you for leadership. But, according to Sharon, leadership is the bottom line. And, through those stories, to develop relationships with the media and elected officials in that market. CEOs must be role models for their teams.
image source Thanks to my co-presenters, Elizabeth Engel and Peggy Hoffman , and all the folks who joined us at our "Walking the Walk of Deep Member Engagement" learning lab at last week''s ASAE Marketing, Membership and Communications Conference. They don''t want to assume a traditional committee leadership role. How do I know this?
Almost 10 years ago, it was the last day of exams at my alma mater, the University of Wisconsin – La Crosse, and I had a job interview 2.5 Fantasy sports is a $7 billion industry in the United States alone, and is a rapidly growing market in India, where my client wants to expand and partner with the Indian Federation of Fantasy Sports.
Susan is a regular columnist for Wisconsin Woman magazine. Her corporate and consulting experience includes work with Best Buy, Subaru of America, Harley-Davidson, GE Healthcare, We Energies, New York City Leadership Academy, Boys & Girls Clubs of America and many others. Contact Susan. Website: [link]. Phone: 262-567-5983.
By Stan Phelps Via 9" Marketing Answer: Retention is Fast Becoming the New Acquisition/Satisfaction Drives Loyalty. Four Agri-Marketing Campaigns Any Marketer Can Learn From By Doug Austin via Marketing Profs.com When someone says the word "agriculture," what comes to mind? Innovative marketing campaigns?
If you didnt see it, Maddie Grant asked me to do a guest post on her SocialFish blog last week, and I shamelessly used it as an opportunity to promote the innovation project Im spearheading for the Wisconsin Society of Association Executives. Leadership. Leadership Potential of GenX. For-Profit vs. Non-Profit. Generation Basics.
The Innovation Task Force of the Wisconsin Society of Association Executives (which I chair), is trying to develop an assessment tool for association executives to use in determining the "innovation readiness" of their associations. Leadership. Leadership Potential of GenX. skip to main | skip to sidebar. For Part 2 go here.
The Innovation Task Force of the Wisconsin Society of Association Executives (which I chair), is trying to develop an assessment tool for association executives to use in determining the "innovation readiness" of their associations. Having a leadership culture that embraces innovation is not enough. Leadership. Generation Jones.
Ive been blogging about my work with the Innovation Task Force of the Wisconsin Society of Association Executives for a while now. " is an important question to ask, and one that could be used to test whether or not your leadership is committed to a culture of innovation. Leadership. Leadership Potential of GenX.
I had a fantastic opportunity this past Friday—an opportunity to take the principles and ideas about innovation that are being developed through my work with the Innovation Task Force of the Wisconsin Society of Association Executives , and apply them in a real-world situation with a real-world organization. Leadership.
Regular readers of The Hourglass Blog know that Im chairing the Innovation Task Force for the Wisconsin Society of Association Executives. Heres the first: Does your leadership embrace innovation as one of the strategies necessary to achieve your goals? Does your leadership embody a true culture of innovation? Leadership.
It turns out that this community spirit is not uncommon in the booming craft beer market , where the secret to success in the industry may be to not have any secrets. Need some help with your organization’s leadership? Check out more details here.
Heres part three of the "innovation for associations" white paper Im helping to write while chairing the Innovation Task Force for the Wisconsin Society of Association Executives. Leadership. Leadership Potential of GenX. Association Advantages for Innovation. Not in reality! For-Profit vs. Non-Profit. Generation Basics.
This is exactly the kind of resource I need to tap to help build the model of innovation for the association community Ive been discussing on this blog and leading on behalf of the Wisconsin Society of Association Executives. I am very disappointed that HBR is associated with such a blatant marketing scam. Leadership.
Its also something Ive realized as part of my work with the Innovation Task Force of the Wisconsin Society of Association Executives. Leadership. Leadership Potential of GenX. Simple and effective in underscoring the importance of execution in any innovation effort. For-Profit vs. Non-Profit. Generation Basics. Generation Jones.
Associations Thrive came out of a marketing planning meeting I held with my team at the beginning of Summer 2022. For example, Alan DeYoung of the Wisconsin EMS Association visits member agencies once a month to solicit member feedback, distribute goodies, and ask how WEMSA can help.
That’s when XYZ University’s Sarah Sladek wrote a book (published by ASAE) titled The End of Membership as We Know it , a book the National Fluid Power Association’s Eric Lanke picked up after seeing Sladek speak at a recent Wisconsin Society of Association Executives event. That’s clearly not me.
Maybe in my little corner of Wisconsin, but certainly no farther than that. Leadership. Leadership Potential of GenX. Who do you mean when you say "you," Jamie? Who's going to change the workplace? Me personally? Eric Lanke with this Quixotic blog is going to change the workplace? My generation? Generation Basics.
Its a good read, and it parallels the perspective of many Millennials in the job market today, wanting to succeed, but not willing to settle for second best. I went to the University of Wisconsin in the late 1980s. Leadership. Leadership Potential of GenX. Why should Millennials be spared that difficulty and humiliation?
The ASAE Technology Council and Marketing Council joined forces two years ago to create a model for assessing an association’s marketing technology maturity, which the pilot group found helpful. Leadership echo chambers. Prepare your association for these ten marketing automation implementation challenges. Quick hits.
The Leadership ColLAB conference was an opportunity to bring professionals together around what we believe is a critical question. Sharon facilitated an exchange of ideas between Nancy MacRae and Kristine Hillmer, MBA, CAE, President, and CEO of the Wisconsin Restaurant Association.
Exhibitor marketing. Exhibiting puts a hurting on a marketing budget. Host: KiKi LItalien, Editor-in-Chief, Association Chat, and VP of Marketing and Community Engagement, Big Red M *All events are online at Eastern Standard Time unless otherwise noted. Nevertheless, it appears the APA needs an attitude adjustment, pronto.
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