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Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling memberengagement experiences for their members. Compelling MemberEngagement Using “Pull” and “Push” . Case Study – Creating More Compelling MemberEngagement.
Crafting Newsletters Your Members Can’t Ignore Explore AI-powered tools that slash production time and utilize data-driven personalization techniques that speak directly to each member’s interests. Host: McKinley Advisors Speakers: Megan Cruz, CAE, Practice Director, and Susan Davis, M.S., 1 CAE credit. More info/register.
If a member is already dealing with stress and burnout at work, they will not have the mental capacity or time for a chapter or association leadership role. Hear an action plan to revitalize your association’s tech infrastructure, ensuring it can support your organization’s goals and member needs in the digital age.
Delegate tasks across leadership. Gone are the days of sending out a single monthly newsletter round-up of your association’s activities and opportunities. Now, the best way to stay in touch with your association’s members and keep them on track with your opportunities is by using a multi-channel communication strategy.
Personalized MemberEngagement AI enables associations to create personalized member experiences that can dramatically improve satisfaction and retention. By analyzing member data—such as past interactions, preferences, and behaviors—AI tools can offer tailored recommendations, content, and services to individual members.
Instead, you need to align your new online community with the mission and priorities of your association's leadership. New Member Acquisition. The goal: Every year, bringing in new members is likely to be on your association’s list. MemberEngagement and Retention. Growing Non-Dues Revenue. Be the industry leader.
Arlene is a very engaged association member. She reads many of the publications and newsletters. Many of the members Arlene refers, rise to volunteer leadership roles. Like the members she refers, Arlene is no stranger to volunteering. The post Do You Need a MemberEngagement Strategy?
Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should thoughtfully plan and design each edition. shares 15 ways to improve your newsletter content and delivery. Valuable information for associations! But do you? 1 CAE credit.
Boosting Member Retention: How to Keep Your Association Strong By Michelle Moser, Director of Marketing and Communication Member retention is necessary for any successful association. However, retaining members can be challenging, particularly as expectations evolve and competition for attention increases.
For entrepreneurs or anyone who wants to develop an entrepreneurial leadership style, John Pence shares his takeaways from MIT’s Entrepreneurial Masters Program. Leadership development. Leadership training shouldn’t be reserved for top performers and senior management, say Navio Kwok and Winny Shen at Harvard Business Review.
How to Rethink Your Association’s Newsletter from the Ground Up. Newsletters are a staple of association life. Members depend on them for news and information, corporate vendors bank on them for advertising and exposure, and your association relies on them for member touchpoints, engagement, and ad revenue.
In today’s digital landscape, leveraging technology for association memberengagement isn’t just a trend; it’s a catalyst for forging meaningful connections within your community. From membership management systems to discussion forums, the right tech stack can indeed transform how members interact and contribute to the community.
In an association setting, content marketing is the process of producing information and resources that resonate with both current and prospective members. Goals of Content Marketing for Associations Associations are uniquely positioned to offer content that directly serves their members’ professional and personal development.
Writing as a Thought Leadership Strategy. Writing is one of the most powerful strategies for establishing thought leadership, increasing visibility and credibility, and growing your business. How to Use Your MemberEngagement Scores. MemberEngagement: 15 Ways to Take Your Newsletter to the Next Level.
Mariana Fernandes at Animalz shares her team’s favorite content marketing blogs, newsletters and podcasts. See how your association’s performance compares to your peers, and get ideas for measuring your own data and improving your email, community, and memberengagement strategies. Content marketing. 1 CAE credit.
WBT Systems describes the barriers to virtual attendee attention and suggests solutions for keeping your attendees engaged. Memberengagement. This time, he shares what conservation groups can teach associations about memberengagement. ASAE’s Diversity Executive Leadership Program (DELP). Host: Grype.
Host: Event Leadership Institute. Howard Givner (moderator), CEO and Founder | Event Leadership Institute. MemberEngagement Specialist. 15 Ways to Take Your Newsletter to the Next Level. Email newsletters are a great way to share industry news with your members, but a lot has changed in the world of email.
How AI and Automation are Reshaping the Future for Associations This educational leadership seminar is designed exclusively for the C-Suite and Director-level executives, seeking to understand the importance of new, emerging technologies and how to effectively weave them into their digital transformation strategy for their association. .
I’m delighted to be a part of this list of must-read newsletters for association professionals. If you like my newsletter feel free to share it with your friends and check out some other great newsletters below! A selection of articles featured in the Elevating Engagementnewsletter: Are You Time Starved?
Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. In a standard sales funnel, you want to focus on engaging and nurturing leads down the funnel to the bottom, which is where they’d convert to membership. One example of thought leadership is this blog!
The findings from the survey will be disseminated by the Partnership Professionals Network via e-newsletter and website. Reggie Henry, CAE, Chief Information and Engagement Officer, ASAE: The Center for Association Leadership. Susan Robertson, CAE, President and CEO, ASAE: The Center for Association Leadership.
Then I lose myself reading articles on Twitter or in newsletters, and, one of my favorite activities, compiling a list of more things to read. Kyle Lambert London (moderator), Manager, Association LeadershipEngagement, National Association of REALTORS®. Hear about some major considerations for online engagement.
A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. Reggie Henry, CAE, Chief Information and Engagement Officer, ASAE. Community manager survey. CAE credits. More info/register.
m3Magazines offers advice for transforming your magazine into a valuable resource for members. They start by reviewing the benefits of a well-crafted print magazine—in case you need to make a case to your leadership team. Find out how to optimize your newsletter content and layout, ensuring maximum impact with every email you send.
– Association Leadership in the Age of AI: Critical Conversations about Facts, Fears and the Future Get an in-depth look at ChatGPT, its issues and opportunities: where it comes from, how it works, what it can do, who it helps, who it hurts, and, most importantly, how you can talk about it with your members. . Fri 2/3 at 2 p.m.
It’s a one-page pdf that associations can share on social media, post websites, include with emails, or feature in membernewsletters. Associations offer members the opportunity to include substantive elements in their resumes. LEADERSHIP SKILLS.
Download a recording of “A Balanced Approach to MemberEngagement” here. Tease these longer pieces in your print magazine, your newsletter, and other communication platforms so that readers know detailed information is available when they have time for it. Have additional questions? Submit them in the comment section below!
The loss of leadership vital to the health of the organization. The leadership of these organizations find it difficult to move away from the “status quo” mentality that no longer serves their member’s best interests. There is almost an unwillingness to embrace new technology that allows a stronger connection to members.
Your email newsletter is one of the best channels for developing stronger relationships with your members, but when was the last time you updated it? While r evamping your newsletter can seem like a daunting task, it's easier than you think.
Read his BBC Future article through the lens of association strategic planning, and then ask yourself, what do we owe future members? Here’s a little piece I did on microvolunteering —one of my longtime soapbox topics—for my state association’s newsletter. Tom Whatley, Content Marketing Institute ). Thu 4/25 at 1 p.m.
We’ll talk about the barriers to female leadership in associations, how to overcome those barriers, and how to recognize and address your own implicit bias so you’re better positioned to dismantle the barriers for others. Leadership Lessons from Martial Arts The martial arts teach discipline, respect and technique. More info/register.
The 2022 Leadership Shift. How must your leadership style change to continue to have a positive impact on the people and organizations we serve? How must your leadership style change to continue to have a positive impact on the people and organizations we serve? Reducing Member Churn with Predictive Analytics.
by Anna Helhoski, NerdWallet (hat tip to the Leading Learning newsletter ) Why does the West not defiantly express solidarity with the women of Iraq, Afghanistan, or any nation that stands by while women are abused by religious extremists? Too often, we are throttled by cultural relativism. | 1 CMP credit. . 1 CAE credit.
Association leadership. Diversity Discussion Series: The Future of Leadership Join a conversation on the future of leadership in associations with discussion of trends, challenges, and personal experiences of association leaders on the rise. Hear about newsletter best practices to increase engagement and curate outside content.
An important way of keeping membersengaged early on is to make sure they know what they’re getting—and that means creating frequent touchpoints throughout that first year. This is the second part of a three-part series on member onboarding. They got our newsletters, but outside of that, that was it.”
The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. What’s more, most members now expect a career center as part of their membership benefits.
Here, we’ll cover how to: Reevaluate the journey for young members Provide chances for career development Connect young members to one another Meet young members where they are Encourage young members to be leaders Create a compelling job board Create fun, informal events Highlight a young member in your newsletter Solicit input from new members.
Questions for leadership. Two proven tips to increase your newsletter’s open and click rates. The Entrepreneur’s Organization Nashville Chapter created an accelerator program that is undeniably one of the biggest revenue generators and memberengagement opportunities for the organization. Quick hits.
David Lerman, senior writer and author of the CQ Budget newsletter. Keeping Your MembersEngaged from Onboarding through Renewal on Your Membership Site. Presenter: Ronja Francoeur, MemberEngagement Specialist. Host: Event Leadership Institute. Nonprofit Leadership Roundtable. Wed 2/16 at 12 p.m. –
Include clear calls-to-action to bolster engagement: “Click here to register for our event,” etc. Why MemberEngagement No Longer Means Face-to-Face” How to Grow: Start from within: Encourage all staff members to follow the association page and share all posts. Try unsplash.com or www.pixabay.com.
Make sure you (and your association’s leadership) aren’t falling for any of them. In the world of AV and event production, rarely do we see a majority female workforce, especially in leadership representation. 15 Ways to Optimize Your Newsletter. Hybrid work myths. AMS selection. You know how I can’t resist a good AMS read.
A new report on associations’ membership-metrics practices shows strong desire but low success in measuring memberengagement, and not a lot of strategic guidance, either. So, member-engagement tracking is a hot topic. The post went online at 8.) As an association CEO, she surely has plenty of email already.
Leadership. MemberEngagement. But the meeting planner or the newsletter publisher? Their only tool is asking the general member what they want, often in the form of an online survey, and they’re stuck catching members when they’re drinking their morning coffee and scanning their Twitter feeds.
Maddie and I worked with a client last week on the topic of memberengagement, and one of the insights that was particularly useful to this group was the idea that engagement is a two-way street. Like THEY engage with US. The members read our newsletters, attend our events, buy our products, join our association.
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