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Leveraging AI for Personalized Member Engagement 

.orgSource

This technology is becoming a game-changer for associations looking to create more meaningful and personalized experiences for their members. Without it, interactions can feel impersonal and drive members away. However, many associations struggle to engage members on a deeper level due to resource constraints or legacy systems.

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11 Elements of a Winning Member Engagement Strategy

Higher Logic

It's difficult not to get discouraged by such speculation when your member engagement is so critical to the success of your association as a whole. Member engagement isn’t an easy, snap-your-fingers kind of thing, but when you have an engaged member base, the work is totally worth it. Most important?

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Association Brain Food: 1.31.25

Reid All About it

Craig Guillot, a fellow freelance writer, explains why human writers are superior to ChatGPT and other AI tools. Ill add one more reason: many writers have been in your clients (or members) shoes. An AI tool cant replicate that. More info/register (free for ASAE members only). Online learning strategy. 1 CAE credit.

Arlington 258
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Association Brain Food: 1.17.25

Reid All About it

More info/register (ASAE members only). How to Win: Be a Category of One (Leadership for SMBs and Entrepreneurs) Learn how to become a Category of One where you win by not competing. Discover strategies to position your organization as a category of one and unlock new leadership potential. 1 CAE credit. More info/register.

Education 264
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Association Brain Food: 1.10.25

Reid All About it

YMCareers explains how to become THE career development destination for your members and industry professionals. Go beyond connecting job seekers to employers by delivering career insights, resources, advice and a career path tool. Learn them before you start playing with new (or old) tools. Data analytics. Membership marketing.

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Association Brain Food: 2.21.25

Reid All About it

Learning Solutions Advisor, and Dr. Explore ways to use your data to monitor your organizations health and performance, improve segmentation and personalization, identify member needs, trigger helpful automations, and deepen member engagement. Host: UST Education Speaker: Austin Campbell, Leadership Doctor Tue 2/25 at 12 p.m.

Arlington 258
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Change the way you think about member engagement

Association Analytics

Member engagement sits at the core of everything an association does. No matter the staff-member, no matter the member benefit or event or email sent, each is a piece of the larger tapestry that is member engagement. That is the real path of a living engagement. So someone joined last year, great!