This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
How to Win: Be a Category of One (Leadership for SMBs and Entrepreneurs) Learn how to become a Category of One where you win by not competing and following principles, such as: Work on Yourself, Build Organizational Culture, Use Atomic Habits, Focus on a Niche, and Create a Compelling Saga. 1 CAE credit. More info/register. Host: WorkerBee.TV
Technology Drives MemberEngagement Modern members expect the same seamless, personalized experiences they enjoy with online retailers or streaming services. The Benefits of Transformation: Enhanced MemberEngagement: Deliver personalized, digital-first experiences. Associations are no exception.
image source Thanks to my co-presenters, Elizabeth Engel and Peggy Hoffman , and all the folks who joined us at our "Walking the Walk of Deep MemberEngagement" learning lab at last week''s ASAE Marketing, Membership and Communications Conference. They don''t want to assume a traditional committee leadership role.
Leadership. MemberEngagement. Innovation Circle on MemberEngagement. If you followed me when I blogged at The Hourglass Blog , you know that I previously chaired their Innovation Task Force, and was the lead author on the WhitePaper on Innovation for Associations that the Task Force published.
Set Clear Goals and Metrics : Define what success looks like in terms of memberengagement, satisfaction, and retention. Leverage Technology to Drive Efficiency and Engagement Technology is at the core of a future-ready organization. Conduct surveys, gather feedback, and use data insights to understand what matters most to them.
In our October YM CAE Thought Leadership Webinar, Building Space for Change within Your Organization , Jennifer Blenkle, Founder of Frameworks, shared her thoughts on why it is so important to embrace change to keep your organization relevant to your members and prospective members. interview link below).
WBT Systems shared some depressing statistics about the percentage of leadership positions held by women. Read their ideas for how associations can help support and train women on the path to leadership. Maddie Grant and Jamie Notter at Human Workplaces released a new whitepaper on a maturity model for workplace culture.
The following is a guest post from Anna Caraveli and Elizabeth Engel, CAE, who have also written a very nice WhitePaper on engagement (link at the end). Could it be because we’ve been thinking about engagement all wrong? It could be a relationship, a volunteer activity, a community, an idea, an experience, a hobby.
A few weeks ago I mentioned that Spark Consulting was out with another whitepaper -- this one on the sometimes challenging topic of diversity and inclusion -- and that it was another thought-provoking read for association CEOs. To be fair to the authors, they admit in the text of the whitepaper that things are not really this linear.
How do you attract sponsors, exhibitors, and advertisers, and maintain their engagement and loyalty when you’re up against a wide range of competing alternatives? Many of them admit to not having documented plans for memberengagement, young professional recruitment, and lapsed member reengagement—that’s a good place to start.
Ambassadors help boost memberengagement, expand your association’s and chapters’ reach, and ensure consistent brand messaging while offering meaningful volunteer opportunities and career-building experiences. Voltaire Chapter ambassadors. Billhighway shares everything you need to know about launching a chapter ambassador program.
Leadership. MemberEngagement. At a recent WSAE meeting I was asked to explain what we meant in our whitepaper on Innovation for Associations when we referred to the "mind of community." Had I had a copy of the whitepaper with me, I could have quoted from it directly. Leadership. (22).
You owe it to your members to develop a thought leadership-driven culture at your association. According to the Community Brands Association Trends Study , members in their mid and late careers rank insightful industry information as their top association priority. How to foster a culture of thought leadership.
Ultimate MemberEngagement: The Power of Data-Driven Decision Making. If you’re like most associations, your AMS contains a seemingly endless amount of historical, financial, social, and demographic data on members, former members, prospects, and more. . More info/register. Wed 8/31 at 1 p.m.
Members want more content. As an association, you have an opportunity to develop thought leadership content, building organization awareness, and credibility , while also meeting your members’ content needs. But how should your association organize the way members and non-members receive your content? .
Community-driven learning, like online cohort programs, meets both those member expectations. In this success kit from Nimble AMS, you get four resources: two half-hourish webinar recordings about AI for associations and two whitepapers, one an introduction to AI for associations and one on developing an AI strategy.
Don’t discount thought leadership for the top of funnel audiences. Associations can build thought leadership through blogs, whitepapers, publications, and appearances on webinars and podcasts. One example of thought leadership is this blog! Contact us at any time to speak with one of our data-loving experts.
The career stage model (early, mid, and late career) helps associations design data based and more customized and relevant professional development solutions for their members. Enhance employee engagement by providing the incentives and benefits that people actually want. Improve executive leadership skills and cultivation.
Retention isnt just about clever marketingits about fostering a community that truly supports members’ goals and aspirations. So, how can your association keep membersengaged over the long term? Here are nine engagement strategies that can create a meaningful and lasting impact.
Leadership. MemberEngagement. He blogs regularly on leadership issues, thinks too much about the books he reads, and is the author of several works of fiction. Leadership. (22). MemberEngagement. (9). Eric Lanke. Association executive and author. Innovation. Generations. Books Read. Newer Post.
The programs are relationship and community builders since they help members connect with each other on both a personal and professional level. Vista Cova’s whitepaper, Strategic Frameworks: The Future of Strategic Planning , explores how association executives are working with strategic plans in the post-COVID environment.
New memberengagement. The 2022 New MemberEngagement Study from Amanda Kaiser at Kaiser Insights and Dynamic Benchmarking includes survey data on how associations of different sizes handle new memberengagement. Tough leadership decisions. New MemberEngagement Study Launch Party.
At our annual meeting, we install our incoming leadership, recognize our existing and outgoing leadership, and recognize various members who have been active on committees or won awards. We added pictures of our incoming leadership, their titles, offices and how long they’d been members. Annual Meeting.
To begin 2014, we are featuring a new MCI whitepaper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets?
By creating value for associations, outsourcing creates value for members & contributes to greater memberengagement. Characteristics of a good partner should include industry expertise, honesty, integrity, flexibility and thought leadership. When is it time to consider outsourcing? Social media. eNewsletters.
It’s a win-win strategy that, when executed well, creates a positive feedback loop— happy members become advocates, attracting even more new members. Impact on Membership Growth and Retention Incentives don’t just help bring in new members—they can also play a critical role in keeping existing membersengaged and satisfied.
Creating a member community is a valuable part of an organization and can significantly improve memberengagement and attract more professionals to you. Plus, you can collect data on how they’re using your member community.
Every department plays a crucial role throughout the engagement and renewal process, because the member sits at the center of all our inter-departmental efforts. How does memberengagement and renewal infuse the particular work of each department, and what does each team’s specific contribution to the member journey look like?
Their “Ask The Guru” discussion looked at how to maximize memberengagement through diversity and inclusion efforts. After the conference I spoke to Engel, who co-authored a whitepaper with Marts [PDF]. It was the last session of the day, but it drew a full house, and attendees posed great questions.
Vendors you've worked with on thought leadership can use their own personal experience in the industry to give a fresh perspective. Now you've created value for the member and vendor through fulfillment solutions, reduced waste costs for the vendor, and furthered your position as an industry leader and authority your members can count on.
As technology becomes more affordable, organizations are harnessing “big data” to improve memberengagement. Data presents a tremendous opportunity to make better decisions,” says Elizabeth Engel, CAE, CEO and chief strategist of Spark Consulting and coauthor of a forthcoming whitepaper on using data to inform decision-making.
This disconnect may be related to a lack of measurement or the inability to record reader engagement, according to my colleague Jill Andreu, VP Content Strategy and Development for Naylor Association Solutions ,who will be hosting a webinar about our findings later this month. Executive education is another hot growth area.
4 Increase memberengagement with your social media tools by providing hands on training and support at your annual meeting. New additions to plans are content marketing strategies and incorporating social throughout your entire organization – see Spredfast whitepaper on that topic. via the Bostrom Corporation.
Remembering that 80% will not be active members, 20% will be active participants and 10% will take on leadership roles. It is incumbent upon any association to first provide value to its membership and then to communicate that value to the members on an ongoing basis. WhitePaper. (4). younger members. (4).
We organize all of the trending information in your field so you don't have to. Join 57,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content