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Memberexperience is the combination of all the interactions your members have with your organizationfrom the onboarding process to the way members access their benefits. Understandably, this impacts how members feel about your association. Why Create a Holistic MemberExperience?
Association Societies Alliance (the association for state SAE executives) surveyed 305 members of seven state SAEs in November 2024 about their associations use of AI. Per the report, most associations are in the discovery or planning phase of AI adoption. Gen Z and events. 1 CAE credit. More info/register. More info/register.
Considerations for Your Association Are we investing in automation and AI to improve memberexperiences? Case Study Example: The American College of Chest Physicians (CHEST) modernized its learning management system (LMS) and training facilities to create hybrid learning experiences , expanding its global reach and member engagement.
If you’re looking to make a difference at your association, thought leadership is crucial. A study conducted by Edelman and Linkedin reported 65% of those surveyed said thought leadership content improved their perception of an organization. The benefits of developing thought leadership content ?.
Member workplace challenges. This member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, value of credentials, diversity, and changing workforce roles. More info/register. 1 CAE credit.
Excitement, pride, gratitude—all of these emotions can stem from a positive memberexperience! So how do you improve your memberexperience? Memberexperience describes how people view, feel about, and engage with your organization’s brand. But first… Why Does MemberExperience Matter?
I use data from MGIs survey report more than any other research in our space. Discover strategies to position your organization as a category of one and unlock new leadership potential. 5 Strategies For Driving Member Engagement in 2025 Many associations are challenged with engaging members on a consistent and ongoing basis.
When it comes to delivering superior memberexperience (MX), association professionals know how important it is to invest in technology that drives member loyalty. To truly transform how your members benefit from your organization, you’ll want to invite them to the leadership table. Representing member interests.
The resulting data will help you prioritize resources and guide conversations with your leadership. They go into detail on the items that belong on your list: reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change.
The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. To engage members, WorkerBee.TV Do you find that your Board forgets information, even after youve given thorough reports? Content marketing. Membership meetups.
They take on important responsibilities and set the tone for a chapter’s culture, programs, and memberexperience. So when chapter leaders are having trouble handling the job, association leadership must step in and find a solution. Terri Klass offers leadership tips to overcome them. Make Use of Digital and Print. "It
Older models tended to be AMS-centric, leading to siloed data, static reports, and that trapped feeling. 9: Your Data Is Not Readily Available Challenge : You need to put a report together by the end of the week, but the person who has access to the data you need is out on vacation for the week. Sound familiar?
When Sheri Jacobs of Avenue M polled association professionals, she learned they struggle with prioritizing innovation because of limited time, risk aversion, and lack of leadership support. Memberexperience. How Well Do You Know Your Members? Challenge your understanding of your association’s members.
Instead, you need to align your new online community with the mission and priorities of your association's leadership. The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue. Objection 1: Price.
s 2024 Association Economic Outlook Report , is optimistic. Benchmarks for Success Dive into Higher Logic’s most recent association email, community, and memberexperience survey data benchmarks. Our chosen leadership and communication style can also have a direct correlation to our health and personal well-being.
While 17% of respondents said their association uses data analytics for decision making, the majority still rely on basic reporting rather than advanced data analytics. Enhance Data-Driven Decision Making : Move beyond basic reporting and start using data analytics to predict trends, optimize resources, and improve member engagement.
By participating in Association Adviser’s annual Association Communications Benchmarking Survey , you can help yourself and others benchmark member communication challenges and improvements—and you’ll get the first look at the report this summer. Host: Event Leadership Institute. Future conference attendance. 1 CAE credit.
A lightweight framework can also help organizations that are in the process of updating an existing strategy – whether that’s understanding data and systems, solving known and unknown challenges, or improving operational performance and memberexperience. Culture change starts at the top.
Yet, many associations report challenges in integrating emerging tools like AI and maintaining cybersecurity. Steps to Use Technology as a Growth Enabler: Invest in Member-Centric Technology: Focus on tools that enhance engagement, such as CRM platforms and personalized communication systems.
If youre embarking on an AMS project, start your research by reviewing 108 Ideaspaces list of issues to consider when selecting an association management system (AMS) , such as reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change.
Successful associations prioritize improving the memberexperience. The Community Brands 2022 Association Trends Study reports that 90% of association professionals seek to enhance engagement opportunities for their members. Miscellaneous : Each organization has unique values driving its member engagement strategy.
Your members want to connect. The Community Brands 2022 Association Trends Study reports that the first reason members join associations is to network, and the sixth is to socialize. With proper practice, your organization can leverage your virtual community to drive engagement, boost retention, and attract new members. .
Mastering Year-End Reporting: 5 Tricks and Treats for Advocacy Teams It’s important to show your leadership team, board, and members or clients what you’ve accomplished in the past year, but it’s even more important to connect past success to future plans, especially with a tumultuous election year ahead. . 1 CAE credit. .
Personalized Member Engagement AI enables associations to create personalized memberexperiences that can dramatically improve satisfaction and retention. By analyzing member data—such as past interactions, preferences, and behaviors—AI tools can offer tailored recommendations, content, and services to individual members.
Lowell Aplebaum and his team at Vista Cova published an excellent report on strategies and practices to prepare your board for effective governance. You’re more likely to attract and keep members with either a combination or tiered membership structure. Do You Trust Your Member Data? Board development. Workplace challenges.
Use AI for Personalization : Artificial intelligence can help deliver personalized content and recommendations based on member preferences. This technology enhances memberexperiences and increases engagement. Implement Data Analytics : Leverage data analytics to track member behavior, event participation, and other key metrics.
Association professionals who are responsible for reporting analytics to leadership, boards of directors, and other stakeholders come together in a free-flowing environment to share their lunchtime and discuss data analytics topics. Leverage Data to Drive Member Engagement. More info/register. Thu 5/9 at 3 p.m. 1 CAE credit.
Many rely on basic reporting, leaving untapped potential in member insights and operational optimization. Personalized MemberExperiences as a Standard 2024 Trend : Members now expect personalized experiences, and our survey shows that associations are investing in technologies to deliver tailored, relevant interactions.
They explain how these AMS functions affect the memberexperience, how the AMS market is changing, and what you should look for in a new AMS. Jamie Notter, Propel ) Five ways thought leadership content drives higher search rankings. More info/register (members only). I especially love the first two pieces of advice.
Throughout 2022, our team provided quality thought-leadership content to keep your association informed in your industry. Generation Z members/young professionals. Is your association hoping to attract more Gen Z members in 2023? Five tips to improve your connection with Gen Z members. Annual reporting.
s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Leadership development for young members. More info/register. 1 CAE credit.
For entrepreneurs or anyone who wants to develop an entrepreneurial leadership style, John Pence shares his takeaways from MIT’s Entrepreneurial Masters Program. Leadership development. Leadership training shouldn’t be reserved for top performers and senior management, say Navio Kwok and Winny Shen at Harvard Business Review.
Your leadership probably thinks the one you have is good enough, especially with all the other demands on your association’s limited budget. Think how leadership thinks: align each point of your argument to an organizational goal. The first question from leadership will be “How much will this cost?” But you know better.
WBT Systems read through four recent research reports to discover what association execs and members are saying about the pandemic’s impact on associations, the future outlook, and their take of innovation—I especially liked those findings from Mary Byers. 5 ways to Enhance the Modern MemberExperience. Virtual audience.
This opportunity is for association professionals who are responsible for reporting analytics to leadership, Boards of Directors, and other stakeholders, to come together in a free-flowing environment to share their lunchtime and discuss data analytics topics. This webinar will explore top trends and key findings from the 2020 report.
Instructor-Led Training: Ideas to Help You Deliver a Classroom Experience to Virtual Learners. Even though data from our 2021 Training Trends Report tells us that in-person training will make a return, more courses will likely remain virtual. 5 Ways to Enhance the Modern MemberExperience. Tue 5/18 at 3 p.m.
Meet with your board or leadership staff. Begin by sharing your vision of change with your organization’s leadership team. Together you can discuss the consequences for the memberexperience and plan a strategy to balance the change with more membership benefits. Add more value to the memberexperience.
Attend Super Forum 2020 and you'll enjoy : Premier thought leadership and best practices from fellow customers and industry experts. Exclusive insights and product presentations from our leadership team. Dedicated face-to-face consulting sessions with experts. Time spent with like-minded professionals and learning from their work.
Maybe your association is experiencing challenges, so you’re searching for strategies to empower your staff and enhance the memberexperience. Regardless of your large association’s situation, the Nimble AMS team is here to offer tips to measure your success and meet your future goals!
Per Marketing General’s annual Membership Marketing Benchmarking Report , the Q4 2007 economic crash didn’t fully show up in association metrics until 2009. Don’t assume you know, and don’t assume your board members’ experiences are typical of your entire membership base.
WBT Systems describes how associations can support women professionals by providing professional development, leadership training and networking opportunities, and educating employers about eliminating workplace challenges. Member onboarding. Thank goodness, many associations are rethinking new member onboarding.
Leading Learning released The Virtual Conferences Report 2021. Here are a few tidbits: 1% of participants report that registrations for their virtual conference either met or exceeded expectations. The report covers much more, including what self-described successful organizations are more likely to do. Flexible work model.
Presenters: Susan Robertson, CAE, president and CEO, ASAE: The Center for Association Leadership. Mary Kate Cunningham, CAE, vice president for public policy, ASAE: The Center for Association Leadership. Ami Bera, member of Congress representing Sacramento County, California. 2020 Nonprofit Cybersecurity Incident Report.
Lack of leadership support can hold you back as well. And while it’s important for you to track and report on all of them, it isn’t feasible to regularly review them all. Examples could include quality, cost, growth, and memberexperience. This can be done with a scorecard or pulse report.
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