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Association Brain Food Weekly: 7.31.20

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Allen Lloyd, CAE, Executive Director, Montana Society of CPAs. Ask your questions regarding strategies, best practices, and tactics across the full event marketing funnel (from leads to revenue) and expand your role beyond execution to designing experiences that deliver on business objectives by understanding how event marketing works.

Montana 362
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Association Brain Food Weekly: 5.15.20

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Chapters can continue to generate non-dues revenue by partnering with their sponsors in new ways. Billhighway explains how to help chapters leverage their event and content assets to deliver desperately needed revenue to their bottom line and value to sponsors. Allen Lloyd, CAE, Executive Director, Montana Society of CPAs.

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Association Brain Food Weekly: 7.17.20

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Meetings Today talked to event planners about revenue diversification, in-person vs. virtual attendee engagement, and managing your mindset. Allen Lloyd, CAE, Executive Director, Montana Society of CPAs. Guest: Amy Ledoux, Chief Learning & Meetings Officer at ASAE: The Center for Association Leadership. Good question.

Montana 341
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Association Brain Food Weekly: 4.10.20

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Allen Lloyd, CAE, Executive Director, Montana Society of CPAs. Lori Ely, Chief Revenue Officer, Results Direct | RD Mobile. Presenters: Susan Robertson, CAE, president and CEO, ASAE: The Center for Association Leadership. Mary Kate Cunningham, CAE, vice president for public policy, ASAE: The Center for Association Leadership.

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Association Brain Food Weekly: 5.22.20

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Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. The goals they discuss are thought leadership, meeting leads and decision-makers, product showcasing and brand awareness. Creating Your Association Leadership Path.

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Association Brain Food Weekly: 9.11.20

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Allen Lloyd, CAE, Executive Director, Montana Society of CPAs. Top Trends to Increase Non-Dues Revenue and Membership Dues in 2021. Learn the current trends to retain your existing membership dues and examples of how associations are effectively increasing non-dues revenue in 2020. More info/register. Presenters: Ann H.

LMS 329
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Association Brain Food Weekly: 6.26.20

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Allen Lloyd, CAE, Executive Director, Montana Society of CPAs. Explore how to create a sponsorship strategy that will generate revenue through sponsorships, partnership and other sales opportunities through in-person and digital events. Allen Lloyd, CAE, Executive Director, Montana Society of CPAs. More info/register.

Montana 370