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This years winners achieved excellence across categories like Advocacy, Media Relations, Content Strategy, Thought Leadership, Member Engagement, Event Promotion, Internal Communications and Public Awareness. The 2024 A100 CommImpact Awards honor associations raising the bar in communications and engagement.
OnWrd & UpWrd’s latest open mic Q&A, “Beyond Content: AI Strategies to Boost Your Association’s PR Efforts,” shared actionable takeaways and 10 prompts you can use for both better optimizing your pressreleases for SEO and leveraging AI for predictive analytics.
Association strategy. He warns against relying on yesterday’s programs and generational stereotypes to guide your strategy. Enhance Your Marketing Strategy With Signals and AI Signals and data provide insight into the buyer’s journey and help marketers identify, qualify, and convert customers. Yes, yes, a thousand times yes.
He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. When Sheri Jacobs of Avenue M polled association professionals, she learned they struggle with prioritizing innovation because of limited time, risk aversion, and lack of leadership support.
Two associations share their strategies for supporting their members and the larger affected communities. By Saturday it had a beta version up and running, and by Monday had refined it to the point where it could share the site on social media and through a pressrelease.
Check out our official announcement in this pressrelease. As we look at the next phase in this journey, we need the right combination of people and structure to develop and foster our long-term strategy. The Right Combination for Success: People and Structure. The best organizations change ahead of when they need to.
As quoted in our pressrelease, “this significant addition makes YourMembership the leading engagement platform for organizations, delivering upon their mission of helping associations, organizations, publishers and other companies succeed by improving personalized user interactions across the web, social and mobile channels.”.
AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. Learn from your community and transform your association with cutting-edge strategies. Hear about Amazon’s strategies and actionable insights for organizations aspiring to deliver similar excellence. But how do they do it?
Serving as the founding director of IRIS, I will work to foster a deeper integration of independent content creators with movement leadership and establish a much needed learning space for philanthropy and field stakeholders focused on twenty-first-century narrative and storytelling approaches."
Your SEO strategy should be clear: Move your brand on the first page of search engine results. At CMA, we devise a thorough SEO strategy for every digital marketing campaign that addresses three critical components of our award-winning program. Most marketers agree that inbound marketing tactics (i.e. close rate. of traffic.
Experts who invest time in marketing their expertise, for example, by writing thought leadership articles, see those results. Thought leadership writing is one of the seven writing styles that all nonprofit communicators should master. Is Thought Leadership the Right Strategy for Your Nonprofit?
This week we have some good news, problems with leadership, how to use video to market your org, some social media scheduling tips, and more. Do you know The Problem with Know-it-All Nonprofit Leadership ? May 19: Relevant PressReleases: How to Get Attention in a Crowded News Cycle with Antionette Kerr.
How do you get your colleagues and leadership to understand this? How would you adjust a traditional pressrelease approach to be more effective and impactful? How can these strategies for writing brevity be used to improve your writing for social media? How do you battle corporate who tell you to write a certain way?
What are the organization’s key strategies for making this happen? Organizations can also choose to provide information about diversity among their leadership, board, and staff. What are the organization’s capabilities for doing this? How will they know if they are making progress?
The goal of the strategy being plotted out isn’t to find ways to simply donate food that’s already been made, but rather to prevent food from being wasted in the first place. A number of major brands will take part in the 12-week project, including Hilton, Hyatt, IHG (InterContinental Hotels Group), and Marriott International.
Maybe you’re pulling together a media toolkit, and your chapter has a great template for creating pressreleases. Most associations forget that a successful toolkit needs periodic updates, as well as a member-focused distribution strategy that includes a variety of content-specific formats.
A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. Let’s take a look at how you can bring your brand to life with a strong video marketing strategy: 9 Best Business Video Ideas 1. It’s more than a photo. It’s more than words. time duration) and conversions. Then, a N.J.
Here’s what made his strategy work so well. A few strategies that worked for him: Give your strategy a name. Legere came to the leadership role at T-Mobile in the wake of a failed merger with AT&T, which the FCC opposed for competitive reasons, with a pledge to compete.
You may need these 7 Tips for a Successful Content Marketing Strategy from the Nonprofit Hub. If you work for a nonprofit in IT, marketing and communications, fundraising and development, programs and services, or organizational leadership, NTEN and Cornerstone want you to take this survey on professional development.
NACD is working similarly with other affinity groups, including the Executive Leadership Council, Ascend, and Women Corporate Directors, to help recruit black, Pan-Asian, and female business leaders. “We The partnership with LCDA will help NACD bring more Latino individuals to its clients’ boardrooms. With Latino purchasing power at $1.7
They are wise stewards of our resources and visionaries who identify strategies for future growth. Feature new directors prominently throughout your social media platforms and send pressreleases to their local publications and news outlets. How would you describe your board’s performance? the organization’s greatest asset?
It’s crucial for healthcare organizations and medical practices to adjust accordingly and shift away from traditional marketing strategies and fully embrace digital marketing to locate, engage with and satisfy patients needs effectively. But where should you begin? Consider the approach taken by Vein Specialist Centers (VSC).
Sometimes a pressrelease might do the trick, but a thoughtful amount of planning—through the creation of resource pages—can help make it easier for your organization to speak up when interest in your association’s focus area rises. When a news story breaks that’s relevant to your industry, are you in a position to respond?
"True partnership means philanthropy must pivot its strategy to align with movements," said Amoretta Morris , president of Borealis Philanthropy, which will make a contribution to an existing collaborative fund dedicated to transforming policing. "In Marguerite Casey Foundation pressrelease 05/25/2021.
The CSLA circulates a pressrelease announcing their win, posts the news and details of the win on its website, and shares the win broadly through its social media channels, all of which keep the association and its magazine top of mind for members and the public. One is Association Media & Publishing’s EXCEL Awards. Eligibility.
Convention and visitor bureaus are making diversity and inclusion efforts an integral part of their strategy. “With Cheryl’s leadership, we look forward to building upon the framework of our already established community partnerships, and reflecting the global footprint of Dallas.” Here’s how and why. Recent Efforts.
They’ve shown genuine community leadership, rather than just being philanthropic money managers. ” Note that this pressrelease does not contain any words like apology, regret, or sorry. . Some of the mitigations are nothing more than typical marketing strategies. Likely Heroes: Community Foundations.
AAPA leadership pushes every day, with every Congressional meeting opportunity, to make change for its port members. Personal contacts and establishing trust as a source (not just pressreleases and social media) are important.”. Jill Andreu is Naylor’s vice president, content strategy and development.
We produce and distribute template resources like infographics, videos, PSAs, fact sheets and pressreleases that members can customize and use as their own. AA: Tell us about your media relations strategy. For example, one goal is to help members raise awareness of public power in their communities.
Did you answer "never really come right out and say it in an obtuse two-page pressrelease " ? Knowing how to do so is a critical leadership competency. Despite the case you can make for it, the decision is not going to be popular with many. How would you share it?
To an extent, Torres argues, boards have come to think that more chaotic times are a poor fit for steady-at-the-wheel leadership and traditional succession planning. It’s too early to say whether the “leapfrog CEO” approach, as Torres calls it, is a successful strategy. But the problem isn’t with the leadership ladder.
NAGC is concerned that leadership will implement policies contradicting its Code of Ethics , which would pose a conflict for its members. Because of the change in administration, we wanted to just bring home the fact that government communicators ensure that the products [pressreleases, social media posts, etc.]
Along with media placements and the deployment of a digital media strategy, Goodbody said that GSUSA will also reach millions of consumers who are watching the 90th Anniversary Macy’s Thanksgiving Day Parade, in which the group’s “Build a Better World” float will make its way through Manhattan.
Using social media to promote existing content, such as an article or a pressrelease announcing new legislation—this is essentially free. Then, use that information to come up with a strategy that works for your members and is something that is financially feasible. This will give a great overview of what others are doing.
For your event to get the attention it deserves to attract the attendees you need, a marketing strategy to cut through the chaos is necessary. These strategies will touch upon a variety of different channels, including digital, social media, experiential, and public relations so you can build excitement around your event as you move forward.
The resource, Access and Inclusion in the Digital Age , is freely available and outlines what local governments can do to improve access to high-speed internet, such as first steps, strategies and models for developing a program , finding funding sources, and working with partners.
More Membership Strategy A new set of membership packages is just one part of a large-scale effort to boost retention and grow membership at APICS. ” Members can choose from one of six answers via a dropdown menu, ranging from “starting my career” to “seeking leadership opportunities within APICS.”
It’s crucial for healthcare organizations and medical practices to adjust accordingly and shift away from traditional marketing strategies and fully embrace digital marketing to locate, engage with and satisfy patients needs effectively. But where should you begin? Consider the approach taken by Vein Specialist Centers (VSC).
Bjorn brings extensive experience and strategic insights to Protech with over 20 years serving in executive leadership positions and directing multi-channel sales and distribution strategies for Fortune 500 and early-stage consumer product, technology and SaaS companies. .
The findings may help make the case for tweaking your association’s technology-enabled learning strategy, particularly if you can increase your organization’s nondues revenue. Staff leadership. Let’s take a closer look at some results from the survey that show where associations stand in three different areas. Types of Learning.
With the recent brand strategy work, we created our value proposition and key messages that will resonate with current members and engage prospective members through consistency in messaging and our new brand identity. It’s about leadership, authenticity and principles. We wanted our members to see, feel and get excited with us.
Is the pressrelease dead? That means you need a spokesperson strategy that provides more speed, relying on leaders and members when it’s possible, but also blending with more readily available staff members who are authorized and trained to speak publicly. “But Why is it so hard to get into my local newspaper these days?
For others, its brand awareness and thought leadership. Start by: Asking prospects about their brand and marketing strategy and sponsorship KPIs and goals. Thought leadership sponsorship packages For sponsors focused on building credibility and supporting your industry. Soliciting their input.
Your association must have strategies in place for handling customer service issues through your social channels. Curated content from members is a great way to showcase member pressreleases and case studies. You get the picture.
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