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Association Brain Food: 1.10.25

Reid All About it

Building Your Leadership Brand Building a leadership brand is essential for distinguishing yourself in a competitive landscape, as it reflects your unique strengths, values, and vision. How should leadership change? Discover strategies to position your organization as a category of one and unlock new leadership potential.

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Case Study: Texas Society of Association Executives

Association Adviser

Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. TSAE used the new brand guidelines as a starting point to create a magazine style guide for their quarterly magazine, Association Leadership. The Challenge.

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Membership Value Just Changed Right Before Your Eyes

Association Adviser

The pandemic changed many things about life for associations, and maybe a critical piece that’s been overlooked, amongst the event cancelations and revenue shortfalls, has been membership engagement.

Texas 148
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Association Brain Food: 1.5.24

Reid All About it

Non-dues revenue. The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. PAR presenters will reflect on their year and share ideas for revenue performance in 2024 and beyond.

Revenue 286
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Association Brain Food Weekly: 4.10.20

Reid All About it

Lori Ely, Chief Revenue Officer, Results Direct | RD Mobile. Presenters: Susan Robertson, CAE, president and CEO, ASAE: The Center for Association Leadership. Mary Kate Cunningham, CAE, vice president for public policy, ASAE: The Center for Association Leadership. More info/register. Host: Results Direct | RD Mobile. Host: ASAE.

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Association Brain Food Weekly: 12.11.20

Reid All About it

Learn how to develop and deliver relevant content for all audiences, increase attendance and engagement with the right mix of technology solutions, expand revenue opportunities and offset costs with blended learning and sponsorships, and select which key performance indicators to measure against as benchmarks for success. 1 CAE credit.

Project 370
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Association Brain Food: 12.1.23

Reid All About it

Common Errors in Nonprofit Revenue Recognition and How to Avoid Them Learn about the most common issues with nonprofit revenue recognition, including accounting, presentation, and disclosure issues and errors that are commonly missed by nonprofits. 1 CAE credit. Host: Certification Network Group Speakers: Alyssa Rulf Fountain, Ph.D.,

Strategy 275