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Karine Desbant at MCI describes how their client associations are generating new revenue streams and growing membership by repurposing content. How to Win: Be a Category of One (Leadership for SMBs and Entrepreneurs) Learn how to become a Category of One where you win by not competing. More info/register (ASAE members only).
Craig Guillot, a fellow freelance writer, explains why human writers are superior to ChatGPT and other AI tools. An AI tool cant replicate that. AI Adoption, Training and Tools (Data Analytics Network) What AI tools are you using? Ill add one more reason: many writers have been in your clients (or members) shoes.
Education revenue. D2L describes the four factors to consider when developing a revenue strategy for your association’s education programs and five models for monetizing those programs. They also include tactics throughout the guide for improving the attractiveness and effectiveness of your online learning programs and portfolio.
Go beyond connecting job seekers to employers by delivering career insights, resources, advice and a career path tool. reminds us that membership marketing tools have changed over the years, but effective marketing principles remain the same. Learn them before you start playing with new (or old) tools. Data analytics.
AI tools course. Earn up to five CAE credits from Association Academys live Association Artificial Intelligence Certificate Course , which teaches practical use of AI tools. Snapsight explains how to use AI tools to turn session content into resources that generate revenue and engagement. How did AI learn them?
Whether you’re planning for the future, navigating technological shifts, or rethinking member engagement, this journal has been designed to spark ideas and provide practical guidance.
The resulting data will help you prioritize resources and guide conversations with your leadership. The Nonprofit Marketing Summit Join us to uncover the core principles that have driven nonprofit success for decades, and dive into the latest innovative technologies to equip your organization with the tools to thrive in 2025.
If a member is already dealing with stress and burnout at work, they will not have the mental capacity or time for a chapter or association leadership role. Billhighway describes nine strategies for recruiting chapter leaders that reduce the stress of leadership roles, offer more fulfilling volunteer experiences, and rejuvenate your chapters.
They describe revenue-sharing models and offer tips for ensuring a profitable, equitable and peaceful partnership. Witness the power of AI tools through live demonstrations, showcasing their impact on real-world scenarios. Gain insights on the challenges association leaders face around pursuing revenue ideas and how to overcome them.
How Cross-Team Collaboration Can Unlock Untapped Revenue Breaking down silos between departments can unlock hidden revenue potential, drive engagement, and future-proof your associations financial health. Learn how to foster cross-departmental collaboration to create new revenue opportunities. More info/register. CAE credit.
Host: Higher Logic Speakers: Christin Berry, CAE, VP, Business Analytics & Data Services, ASAE: The Center for Association Leadership David Jovel, Sales Engineering Director, Higher Logic Fri 2/21 at 3 p.m. Host: UST Education Speaker: Austin Campbell, Leadership Doctor Tue 2/25 at 12 p.m. CAE credit. More info/register.
If you’re like most associations, it’s likely that your member dues have been in decline and that means you’ve got to look at other ways to make up for that difference, Diversifying revenue streams is key to long-term success, but your association doesn’t need to look far for solutions.
However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. Delegate tasks across leadership. Luckily, there are digital tools designed specifically to help you through the process! Check it out: Embrace association management software.
In 2025, Congress is likely to consider new tax increases on association revenue, such as membership dues, sponsorships, investment income and educational program revenue. Discover new tools that can reduce time-consuming activities and unlock pockets of growth. Luke Burgis [A revealing one to ponder.] Tax reform threat.
Instead, you need to align your new online community with the mission and priorities of your association's leadership. Your organization needs to bring in new members to meet revenue goals, and often, this includes increasing the young member base. Growing Non-Dues Revenue. New Member Acquisition. Be the industry leader.
However, I wished they could have utilized me to help grow their revenue and monetize data for their industry. They just didn’t have the tools in place yet to give me that chance. I’ve kept in touch, and I know that the organization has done some amazing things since implementing new tools like Acumen and creating efficiencies.
Digital tools give teams the flexibility to respond quickly and maintain efficiency, no matter the outcome, said Brian Thayer, VP & GM of Sales. With supply chain disruptions and rising material costs, tools that help manage expenses, streamline payments, and maintain flexibility are essential.
James Young at Product Community shares ten revenue-generating product ideas. When Sheri Jacobs of Avenue M polled association professionals, she learned they struggle with prioritizing innovation because of limited time, risk aversion, and lack of leadership support. Product ideas. Post-event attendee engagement. More info/register.
They also describe how credentialing programs can help your association increase member engagement and revenue. s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. Quick hits.
Many members are struggling financially because they’ve been laid off, had their budget cut, or suffered revenue losses. Association websites compete with for-profits, media, and other associations for eyeballs, mindshare and even revenue. From Virtual Events to Real Revenue. Affordable membership. Chapter bright spots.
Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. The goals they discuss are thought leadership, meeting leads and decision-makers, product showcasing and brand awareness. Creating Your Association Leadership Path.
This opportunity is for association professionals who are responsible for reporting analytics to leadership, Boards of Directors, and other stakeholders, to come together in a free-flowing environment to share their lunchtime and discuss, this month, member engagement scoring. Tech That Translates: The Best Tools to Engage Your Audience.
In todays technology-driven world, associations that fail to modernize risk losing relevance, members, and revenue. Lost Revenue: A lack of engagement impacts renewals, event participation, and other revenue streams. Yet, many associations lack the tools or expertise to fully leverage their data.
Through strategically implemented training, software tools and engagement techniques, sales ops leaders enable sales reps to focus more on selling in order to drive business results. . Selection of Enablement Software and other Technology Tools. Optimization of Sales Tools, Knowledge Base and other Assets. Operations.
Chapters can continue to generate non-dues revenue by partnering with their sponsors in new ways. Billhighway explains how to help chapters leverage their event and content assets to deliver desperately needed revenue to their bottom line and value to sponsors. Host: Event Leadership Institute. Chapter sponsorships.
Popular AI tools like ChatGPT and Bard are continuously learning how to work faster and more efficiently, which can stir up a lot of feelings in us humans. Types of AI Tools To start, it’s important to know about some of the models already available to the public. The key to determining which tools to work with depends on your goals.
Non-dues revenue. If you’re a podcast listener, check out Association RevUP from Professionals for Association Revenue. Beyond Events: Building a High Value Sponsorship Program Hear about strategies for creating a year-round sponsorship program that replaces one-off event income with revenue gains that you can count on.
The right software and tools can help you clear that plate and find a wide range of benefits for your association. These tools can help you minimize busywork, grow your membership with intelligent tech, straighten up your finances and much more. Data Analytics and Reporting Tools. An AMS might include the following.
Keep the Seal of Approval concept in mind when examining your association’s offerings and unique value propositions, says Dr. Michael Tatonetti in a post by Carolyn Shomali at Professionals for Association Revenue. Sheri Budziak at orgSource writes about the benefits of offering a live chat (with a human) tool on your website.
Lori Ely, Chief Revenue Officer, Results Direct | RD Mobile. Presenters: Susan Robertson, CAE, president and CEO, ASAE: The Center for Association Leadership. Mary Kate Cunningham, CAE, vice president for public policy, ASAE: The Center for Association Leadership. More info/register. Host: Results Direct | RD Mobile. Host: ASAE.
WBT Systems describes how associations can support women professionals by providing professional development, leadership training and networking opportunities, and educating employers about eliminating workplace challenges. Non-dues revenue. PAR explains why a business development strategy is vital to association revenue health.
Carolyn Shomali of Professionals for Association Revenue explains what associations can learn about audience engagement from the most popular podcasts today. Strachan, The Daily Sceptic (It’s scary how censorship is becoming a governmental tool again. Seems like a good place to start. Lessons from the podcast world. 1 CAE credit.
While this isn’t CAE credit eligible, we guarantee you’ll walk away with new resources, tools, ideas and peers in the CRVM space. Visual Storytelling Trends You Can’t Afford to Miss: How to Achieve Revenue-Based Outcomes By Telling Engaging, Visual Stories. Howard Givner, Event Leadership Institute Founder & CEO.
If you manage non-dues revenue programs, you’ve got to understand Unrelated Business Income Tax (UBIT) —or your association will eventually pay the price (taxes plus penalties and interest). Equip your organization with the knowledge and tools to navigate the evolving cybersecurity landscape. 1 CMP credit. More info/register.
The Future of (C)TV is Now In the past year, premium CTV platforms have seen a staggering number of new developments and tools that evolved the channel into the performance marketing powerhouse it always promised to be—while still making it easier than ever for brands of all sizes to get in on the action. 1 CMP credit. More info/register.
Non-dues revenue. Patti Callahan at Association Analytics describes a data-empowered method for thinking outside the traditional non-dues revenue box and shares examples from associations that are leading the way. Membership app. More info/register. Host: Sidecar Speaker: Thomas Altman, Co-Founder, Tasio Tue 6/18 at 12 p.m.
He also addresses ethics and transparency concerns, AI policies, and “shadow” AI tools. Tech Tuesdays Whether you’re a tech-savvy pro or just getting started, Tech Tuesday is your go-to spot for the latest trends, game-changing tools, and insider tips that will take your organization to the next level. Video marketing.
Ask your questions regarding strategies, best practices, and tactics across the full event marketing funnel (from leads to revenue) and expand your role beyond execution to designing experiences that deliver on business objectives by understanding how event marketing works. Comparably CEO Jason Nazar, host of this C-suite leadership series.
On Thursday (9/26), ASAE is hosting a webinar about a possible existential threat to associations: legislators who want to apply the 21% corporate tax rate to the non-donation net revenue of tax-exempt organizations, like associations. Non-dues revenue. AI for associations. Need to sharpen your knowledge about AI? 1 CAE credit.
Participants receive complimentary access to a customizable dashboard allowing you to view the data and download a unique report to guide you, your staff and volunteer leadership. McKinley Advisors describes how they helped the Infectious Diseases Society of America by starting at the top with governance and leadership development.
At LeadershipNow, Lance Mortlock explains the difference between scenario planning and forecasting , and offers six questions to help you identify which tool will provide the outcomes your association needs. Join us for an engaging discussion, interactive Q&A and useful tools to help give you the edge when pursuing your next promotion.
Non-dues revenue. The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. PAR presenters will reflect on their year and share ideas for revenue performance in 2024 and beyond.
The risks of staying stagnant are high associations that dont adapt to technological advancements risk membership declines, revenue losses, and diminished influence. Lost Revenue Opportunities : Engaged members are more likely to invest in events, resources, and memberships. A lack of engagement translates directly to lost revenue.
Many organization’s see customer retention as a huge competitive advantage that saves their organization time and money in the long run - and online communities are an important tool. And, importantly, 36 percent of all revenue generating communities connect that revenue to customer retention. Business Impact Study, Page 7).
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