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Socialmedia for associations. Amanda Brahlek at Parthenon Management Group shares a useful review of socialmedia platforms, metrics, and trends , with a focus on Bluesky. Socialmedia is ever-changing. 1 CAE credit. More info/register.
Titled ‘People Buy Experiences’, Keith Prowse’s whitepaper gives thought leadership on the changing face of hospitality. The paper also looks at the demands, trends and best practices for guest engagement and retention that lead to the creations of world-class experiences. .
Marketing Profs picked up Maddie Grant and Jamie Notter's survey on new leadership skills for the socialmedia age (and wrote a really nice article about it). Does your association need socialmedia training? Hey, lots of people have been writing interesting stuff! There are signs.
In Nimble’s AI success kit, you get four useful resources: two 30-minute webinar recordings about AI for associations and two whitepapers—an introduction to AI for associations and a guide to developing an AI strategy. AI for associations. Need to catch up on AI? Website hosting. More info/register. Host: Zuddl Tue 8/20 at 12 p.m.
I’ll close with one more quote: Blockchain is likely to disrupt association operations, just as the arrival of the internet and socialmedia did. When the time comes that the network effect hits the profession or industry your association serves, you will need to be nimble enough to make rapid decisions.
In our October YM CAE Thought Leadership Webinar, Building Space for Change within Your Organization , Jennifer Blenkle, Founder of Frameworks, shared her thoughts on why it is so important to embrace change to keep your organization relevant to your members and prospective members. interview link below).
Top of funnel outreach includes channels like socialmedia, newsletters, and blogs that are designed to establish credibility. Other methods of expanding your visibility include socialmedia campaigns, events, career fairs, and using search engine optimization (SEO) to attract people to your website.
In Nimble’s AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two whitepapers, an introduction to AI for associations and a guide to developing an AI strategy. Plus, unlike socialmedia channels, your association controls your app. AI for associations. AI acceleration.
As an association, you have an opportunity to develop thought leadership content, building organization awareness, and credibility , while also meeting your members’ content needs. When you develop quality thought leadership content, you position yourself as an industry leader in insights and information. Members want more content.
In this success kit from Nimble AMS, you get four resources: two half-hourish webinar recordings about AI for associations and two whitepapers, one an introduction to AI for associations and one on developing an AI strategy. Explore the inner lives of leaders and leadership. AI for associations. More info/register.
They suggest an excellent (and entertaining) whitepaper to read on this topic and steps you can take to start your association’s journey from digitized to digital. Despite its negatives, there are still serendipitous benefits in engaging on socialmedia. Essential SocialMedia Strategies. Changing minds.
Elizabeth Engel and Peter Houstle wrote an outstanding whitepaper earlier this year that provides a great map of the different aspects you will need to keep in mind if you want to get serious about data ( free download ). Could running both an email campaign and a socialmedia campaign generate new registrants?
Curious to know what cause is talked about the most on socialmedia? Craig Newmark and Rad Campaign created this infographic called Who Rules SocialMedia? A Look at SocialMedia Impact by Nonprofit Issues. You will have to like Craig’s Facebook page to see it.
At our annual meeting, we install our incoming leadership, recognize our existing and outgoing leadership, and recognize various members who have been active on committees or won awards. We added pictures of our incoming leadership, their titles, offices and how long they’d been members. Annual Meeting.
Tough leadership decisions. Your organization has curated knowledge, gathered over many years, in the form of text, PDFs, whitepapers, videos, products. Learn About Google’s Algorithms and How to Optimize Your Website and SocialMedia. – Nonprofit Leadership Roundtable. 1 CAE credit. . –
For an information junkie like me, WhitePapers are the greatest thing since encyclopedias. One of the companies whose whitepapers I’ve appreciated (and cited in previous articles) is the Wav Group, which offers whitepapers on real estate technology trends. suggests this whitepaper from WAV.
I navigated a world of suits and Dilbert-esque arguments over policies, procedures and whitepapers. The magical world of socialmedia accelerated the hunt. The Waning Days of Leadership in Association Management. leadership. (9). socialmedia. (3). SmartBlog on Leadership. List-o-mania!
Characteristics of a good partner should include industry expertise, honesty, integrity, flexibility and thought leadership. Areas to outsource can include anything that involves creating content, such as: Whitepapers, eBooks and infographics. Socialmedia. When is it time to consider outsourcing? eNewsletters.
In order to be successful, you’ll need strong, consistent support from your national headquarters leadership, actively providing direction and the resources for that change to happen; and from your chapter leaders, who need a clear understanding what the plan is, what the goals are, and the role that the chapters will play.
Titled “Learning to Lead in an Academic Health System,” the chapter provides an overview of the need for more emphasis on leadership training and finding leaders who have the right skills to lead. Turco herself contributed to Chapter 23, which focuses on educating future leaders. Turco comments: [link].
Whitepapers, blogs, socialmedia posts, and more, seem to be the simplest forms of content marketing, so it shouldn’t be hard, right? Turns out, we may be underestimating the true effects of this type of marketing, especially if your association doesn’t have a strategy, plan, and purpose for the content.
I quickly realized I wouldn’t need to drown my sorrows so I put down the (unopened) bottle of Jack Daniels, gathered my composure and remembered this: I had just returned from vacation and had been off socialmedia. Thought Leadership = number of referring sites. whitepapers). OF COURSE my score went down.
So it’s incredibly important that the Analytics department maintains communication with our members regarding what they need from our research publications and whitepapers. Publications and Media Department. Particularly with the retail industry being in such a flux at the moment, we need to stay on our toes.
The IFMA's website is stocked with whitepapers, educational materials, and tools to show prospective members the value of joining. Socialmedia doesn't work for professional associations One of the most common myths about socialmedia is that it only works for promoting consumer-facing products and services.
Heres part three of the "innovation for associations" whitepaper Im helping to write while chairing the Innovation Task Force for the Wisconsin Society of Association Executives. Leadership. Leadership Potential of GenX. SocialMedia. skip to main | skip to sidebar. Saturday, August 28, 2010. Governance.
I know it’s a small example, but I was on a conference call the other day on with three colleagues who are collaborating on a whitepaper, and just having the google doc up at the same time, watching each of us make edits simultaneously…I know I’m a nerd, but how cool is that!?
In one of my last posts I shared the principles of innovation weve drafted as part of the "innovation for associations" whitepaper being written by the WSAE Innovation Task Force. Im sharing the draft pieces of the whitepaper here on Hourglass to hopefully get some feedback from a broader cross-section of the association world.
First of all, our whitepaper on association innovation is nearly finished. Ive posted draft excerpts of the whitepaper here on Hourglass ( here , here and here ), but we hope the final version will have much broader dissemination within the association community. Leadership. Leadership Potential of GenX.
Vendors you've worked with on thought leadership can use their own personal experience in the industry to give a fresh perspective. You'll likely find engagement happening on socialmedia platforms where the vendor uses their following to share industry news and updates.
These could include advanced training sessions, leadership development programs, or specialized skills training that members can’t access elsewhere. This could include anything from leadership training and technical skills courses to industry-specific certifications that enhance their professional credentials.
In addition to our annual conference, which attracts about 600 attendees, we publish a monthly magazine, Texas Independent Banker, plus the Capitol Comments newsletter, a “hot topics” summary of legislative and regulatory concerns, a whitepaper research series on important banking issues and we provide leadership training.
Articles are short, and bigger issues are addressed in helpful ‘whitepapers’ (which, by the way, are an effective communication tool for your members—if you don’t know about them, go to Wikipedia or click here ). A word of warning, here, though—work hard to keep whitepapers interesting and informative.
I’m sure that there is an entire whitepaper that can be written on this, but given the beautiful summer weather outside and the fact that it is Friday, you’re only going to get some bullet points from me. Labels: Collaboration , communication , SocialMedia. Leadership. (11). SocialMedia. (24).
Weve now examined enough case studies where we feel ready to start writing a "whitepaper" on innovation for the association community. This whitepaper will describe the traits—or principles—that we believe are necessary to create a culture of innovation within any organization. Leadership. Governance.
• Innovation is getting the older generation to let loose the reins of control and fast track members of the younger generation into leadership positions. Leadership. Leadership Potential of GenX. SocialMedia. For an introduction to this dialogue, go here. Generation Jones. Generational Change in Sports.
The principles of innovation in the WSAE whitepaper on Innovation for Associations talk about the need to make sure the top leadership of your association embraces a culture of innovation. Leadership. Leadership Potential of GenX. SocialMedia. Generation Jones. Generational Change in Sports.
Can socialmedia be applied to your core strategies? If so, join me for a webinar with Boston Conferencing on how to best achieve participation and member value with association socialmedia programs. How to use socialmedia to create valuable outcomes for members and the organization. You get the picture.
Through these posts Hourglass readers got a sneak peek at the Innovation for Associations whitepaper we authored ( here , here and here ) and the assessment tool we developed for association executives to use in determining the innovation readiness of their associations ( here , here and here ). Leadership. SocialMedia.
The WSAE whitepaper on innovation talks about the need to understand the mind of your community. Leadership. Leadership Potential of GenX. SocialMedia. Fear and Loathing in Association Leadership. A Modern View of Leadership. Generation Jones. Generational Change in Sports. GenX Perspectives.
When an organization leader – non-profit or otherwise – has a hierarchal outlook in which he or she sits at the top of an organization disseminating information to its employees and community, using socialmedia to build a personal brand can be perceived as self-serving and even competitive with the higher purpose of the non-profit.
Leadership. Leadership Potential of GenX. SocialMedia. Funny how people and ideas are connected, isn’t it?" I wrote back to Trish and she replied: Dare I get freaky in saying that theres a bigger force out there that connects like-minded folks at pivotal times in ways that defies description? Generation Jones.
In fact, I’ve heard it said that content is the currency of SocialMedia. ” Images, text, video, audio, animation and illustration assets can all be reshaped, stretched, mashed up and rendered anew across blogs, websites, video channels, eBooks, whitepapers, tradeshow displays and more ( see 42 ideas for using content ).
The WSAE whitepaper on innovation calls this understanding the mind of your community. Leadership. Leadership Potential of GenX. SocialMedia. Generation Jones. Generational Change in Sports. GenX Perspectives. Governance. Innovation. Management. Membership. Millennials. Organizational Structure.
We talked about this some in the WSAE whitepaper on innovation, saying that an association that enjoyed that kind of member loyalty should be willing to take more risks, because it has such a deep and forgiving bench to draw from. Leadership. Leadership Potential of GenX. SocialMedia. Eric Lanke.
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