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Association Brain Food: 1.31.25

Reid All About it

Social media for associations. Amanda Brahlek at Parthenon Management Group shares a useful review of social media platforms, metrics, and trends , with a focus on Bluesky. Social media is ever-changing. 1 CAE credit. More info/register.

Arlington 258
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Keith Prowse launches hospitality white paper: People Buy Experiences

Event Industry News

Titled ‘People Buy Experiences’, Keith Prowse’s white paper gives thought leadership on the changing face of hospitality. The paper also looks at the demands, trends and best practices for guest engagement and retention that lead to the creations of world-class experiences. .

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What I'm Reading

Thanks For Playing

Marketing Profs picked up Maddie Grant and Jamie Notter's survey on new leadership skills for the social media age (and wrote a really nice article about it). Does your association need social media training? Hey, lots of people have been writing interesting stuff! There are signs.

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Association Brain Food: 8.16.24

Reid All About it

In Nimble’s AI success kit, you get four useful resources: two 30-minute webinar recordings about AI for associations and two white papers—an introduction to AI for associations and a guide to developing an AI strategy. AI for associations. Need to catch up on AI? Website hosting. More info/register. Host: Zuddl Tue 8/20 at 12 p.m.

America 264
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What Should We Do to Get Ready for Blockchain?

Spark Consulting

I’ll close with one more quote: Blockchain is likely to disrupt association operations, just as the arrival of the internet and social media did. When the time comes that the network effect hits the profession or industry your association serves, you will need to be nimble enough to make rapid decisions.

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Building Space for Change: Your Questions Answered

YourMembership

In our October YM CAE Thought Leadership Webinar, Building Space for Change within Your Organization , Jennifer Blenkle, Founder of Frameworks, shared her thoughts on why it is so important to embrace change to keep your organization relevant to your members and prospective members. interview link below).

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. Other methods of expanding your visibility include social media campaigns, events, career fairs, and using search engine optimization (SEO) to attract people to your website.

Strategy 169