Higher Logic

MAY 19, 2016

Could your marketing department benefit from your organization’s community? It doesn’t matter what your community is for or why your organization decided to establish one -- it can be a powerful tool for your marketing department. Your most dedicated members or customers are also some of your greatest marketing allies.

Team 136

Team Marketing Newsletter eBook 136

SBI

SEPTEMBER 25, 2024

By Michelle Moser, Director of Marketing and Communication, SBI Mentorship Programs for Generation Z in Associations With every new generation entering the workplace, employers have constantly sought ways to nurture and develop young talent. Encourage an open dialogue that promotes learning for both mentors and mentees.

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Higher Logic

MARCH 24, 2020

From marketing automation to customer experience to all things community, happy learning with Higher Logic! You can learn about specific marketing automation and online communities topics via short, live webinars with industry thought leaders and product experts. Live Distance Learning Training. Take courses here.

Library 219

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Reid All About it

SEPTEMBER 13, 2024

Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.

LMS 265

LMS Certificate Revenue Content 265

ISAE

MAY 13, 2024

Thanks to positive market changes, members’ finances seem to be in a better place, which allows them to continue paying dues. For example, the American Marketing Association often holds training events and workshops to help members upskill. Another way to engage members is with interactive, hands-on learning experiences.

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Higher Logic

OCTOBER 19, 2017

Advocates are five times more valuable than average customers because they spend more on products and increase product purchases, according to Advocate Marketing. How about marketing? Marketing, for example, was looking for more case studies and blog posts. How Did You Market the Champion Program?

Team 149

Team Marketing Case Study Products 149

Higher Logic

JUNE 11, 2019

Using that data, you can use tools like marketing automation to send targeted, personalized outreach to members based on the events they have expressed interest in. You can also use marketing automation to personalize outreach to those members and drive them to the discussion part of the community - “Here’s what you missed!”.

Conference 218

Conference Library Resources Content 218

Socious

NOVEMBER 10, 2016

For me (and many other marketers), it’s logging in to my marketing software and checking the day’s stats. That’s true of most marketers because, in general, marketing is usually broken down into just three goals: Attract people. Your essential systems are the ones that help you systematize marketing to current customers.

Technology 100

Technology Marketing Software System 100

Associations Now

APRIL 6, 2020

A Library for Emergencies. Late last month, the nonprofit announced it would take its Open Library product, which allows users to borrow digital copies of books, and create the National Emergency Library. For its part, the archive says the open library fits under fair use and that authors may opt out.).

Library 123

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ISAE

SEPTEMBER 23, 2024

Is your marketing strategy falling short? Associations with large content libraries can provide members with personalized recommendations about which courses they should take. Maintaining a resource library. Losing members is a sign to reassess your membership program. Is your communication strategy lacking?

Library 52

Library Course Directory Content 52

NXUnite

SEPTEMBER 18, 2024

The post A Guide to Children’s Ministry Volunteer Training Programs appeared first on NXUnite by Nexus Marketing. Host an orientation session that covers the top priorities you defined in your training plan, including your ministry’s mission, curriculum’s scope, and specific volunteer responsibilities.

Handbook 130

Handbook Recruitment Recruiting Library 130

Spark Consulting

AUGUST 7, 2019

Per Marketing General’s most recent (2019) edition of the Membership Marketing Benchmarking Report , offering a grace period of 2-3 months is correlated with higher retention rates: (Chart from page 38 of MGI’s 2019 Membership Marketing Benchmarking Report ).

Discount 186

Discount Library Process Marketing 186

Blue Sky eLearn

FEBRUARY 4, 2020

Manage registration, marketing efforts, and product add-on revenue all through your main database. One of the most important AMS features— so important that it earned its own section, rather than a bullet point in the section above— is a comprehensive integrations library. Email marketing software. Make the most of integrations.

Organization 270

Organization LMS Software Social Media 270

Blue Sky eLearn

MARCH 6, 2018

Does AAOMS have an online library available? How do I access the online library? I also see a need for a heavier reliance on marketing, using segmentation to reach targeted audiences and increase attendance. Use data whenever possible to make decisions on timing, content, relevance, cost, and marketing. AAOMS LinkedIn.

Library 157

Library Content Education Certificate 157

Higher Logic

SEPTEMBER 27, 2017

Market Your App. Develop a comprehensive marketing plan that helps members get a better community experience by downloading your mobile app. Blog – Just like content marketing for a whole organization, you can use a blog to drive traffic to your website and inform your audience about your app. Market Your App… Again.

How To 159

How To Library Video Social Media 159

WBT Systems

APRIL 25, 2017

and international institutions of higher education, corporations serving the higher education information technology market, and other related associations and organizations. Young Adult Library Services Association. Membership is open to U.S. EDUCAUSE implemented a digital badge program in 2014. Badging Platform: Acclaim.

LMS 253

LMS Certificate Library Education 253

Association Success

APRIL 24, 2020

In fact, I found myself wondering, “Is Carole Baskin actually a marketing genius?”. Your marketing director didn’t. According to the BCR Facebook Ad library , the advertising strategy follows best practices by testing different imagery and messages to see what resonates with potential supporters. Carole Baskin did.

Strategy 100

Strategy Tampa San Diego Marketing 100

Reid All About it

JANUARY 4, 2019

Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Some quick hits before we get to next week’s free webinars: How event planners can use content marketing to raise awareness and drive attendance.

Video 285

Video Washington Social Media DC 285

Elevating Engagement

MARCH 31, 2023

An outcome-based member message might look like this: To make completing your annual CE requirements easier, we have developed a learning library of over 75 titles. An identity-based member message might look like this: We know our membership is full of people who love to learn, so we built a learning library for you. Both can be true.

Library 71

Library Course Examples Strategy 71

ISAE

MAY 12, 2024

Thanks to positive market changes, members’ finances seem to be in a better place, which allows them to continue paying dues. For example, the American Marketing Association often holds training events and workshops to help members upskill. Another way to engage members is with interactive, hands-on learning experiences.

Los Angeles 52

Los Angeles Discount Library Committee 52

NXUnite

FEBRUARY 19, 2024

Additionally, big data analytics solves the problem of healthcare’s formidable data volume problem, as it’s estimated that the average hospital produces roughly 50 petabytes of data every year—more than twice the amount of data housed in the Library of Congress. A Mini Guide + Examples appeared first on NXUnite by Nexus Marketing.

Examples 130

Examples Analysis Software Library 130

Association Success

MARCH 22, 2018

This is a trendy topic these days because these technologies are increasingly accessible in the market. This is a whistle stop tour of the latest products and technologies on the market to act as a guide for associations looking to incorporate VR, AR, or MR into their events or offerings. Virtual Reality. Gyroscope Sensor. Depth-Based.

Technology 66

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Reid All About it

AUGUST 11, 2023

Read what they learned about the growth of international audiences thanks to online events—and challenges with online networking and engagement—as well as on-demand online content libraries and problems caused by the lack of integrations. Erin Lemons, Vice President, Marketing, Fonteva & Protech Wed 8/16 at 2 p.m. Procrastination.

Chicago 195

Chicago Certificate Marketing Content 195

Higher Logic

MAY 1, 2020

You’d run your event with a live conferencing tool and pair that experience with all the engagement tools the community has to offer, like a discussion section and a resource library. Ask the speakers to share additional resources in the resource library that complement their presentation. This is access and connection.

Tips 293

Tips Library Tools Communications 293

Reid All About it

DECEMBER 21, 2018

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. B2B content marketing predictions and trends for 2019. TopRank Marketing ). Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. I’ll add more in the coming weeks.

Email Marketing 175

Email Marketing Social Media Library millennials 175

Association Analytics

MAY 20, 2024

Is there an entirely new market you should explore? Expand your reach even further by targeting new audiences or reimagining existing offerings for specific market segments. Recognizing the value of member polls, a marketing company within the INS community asked about the opportunity to sponsor a poll question.

Revenue 169

Revenue Milwaukee Case Study Price 169

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 271

Newsletter Certificate Denver Case Study 271

NXUnite

DECEMBER 13, 2023

At NXUnite by Nexus Marketing , we provide a platform where brands and organizations within the mission-driven sector can collaborate, learn, and grow. Explore trusted solutions, stay up-to-date on industry events , and discover nonprofit podcasts to add to your library. They strive to invest in ideas that can make a true impact.

Software 130

Software Discount Resources Tools 130

AssociationChat

JUNE 7, 2022

Gain access to our curated online library of timely and downloadable content on more than 5 critical topics. Transformation is Coming in the Association Management System (AMS) Market. Introducing the Association Chat Knowledge Hub. Explore thought leadership content and solutions from experts and vendors in the association industry.

eBook 52

eBook Case Study Library Analysis 52

Higher Logic

FEBRUARY 27, 2018

Each community has its own discussions, email, and resource library filled with relevant content. Teams now post business information, such as meeting notes, in community discussions, or upload documents to file libraries instead of using email. Individual Communities for Individual Brands.

Kansas City 180

Kansas City Library Kansas Team 180

HighRoad Solution

SEPTEMBER 25, 2020

Your AMS, your CMS, your marketing automation platform, and your email automation platform, just to name a few, all hold critical data. These software platforms are pre-configured to work with a library of APIs, so you don’t need to do any additional coding. Opt-out sync : Update marketing preferences for members.

Library 60

Library System Software Marketing 60

AMR Management Services

JUNE 15, 2011

Content Marketing: A Practical Approach for your Association. A Practical Approach to Content Marketing for your Association. We tackle topics such as association management, volunteer engagement, financial management, fund raising, membership marketing, organizational growth and association trends from a volunteer leaders perspective.

Content 64

Content Marketing Kentucky Library 64

Higher Logic

MARCH 19, 2020

Using a marketing automation tool, run automated campaigns to promote registration for your virtual event. Ask the speakers to share additional resources in the resource library that complement their presentation. I’d recommend looking for a tool like Zoom or GoToMeeting where attendees can see all the speakers on video.

Tips 316

Tips Library Revenue Software 316

Reid All About it

DECEMBER 7, 2018

Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results. Marketing Charts ). The Next Web ). .* – ASAE Gold Circle Awards – 2018 Winners Webinar: Marketing Edition. Host: ASAE Marketing Council Section.

Washington 186

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.orgSource

SEPTEMBER 4, 2024

Rethink Work—Use Automation for Transformational Change , Danielle Thomas Pollard (DTP), PMP, Auto Care Association, sponsored by Impexium Build a “Member-First” Website , Jess Burke, CAE, Director of Marketing and Communications, International Society for Heart and Lung Transplantation, sponsored by Results Direct Fast Track Your Day-to-Day with AI (..)

Illinois 88

Illinois Innovation Case Study Library 88

Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. Embrace engagement technology tools: Using tech tools like online community and marketing automation can help you get members involved.

Tools 258

Tools eBook Report Learning Management System 258

Association Success

NOVEMBER 10, 2020

If you’re feeling stuck, read on for inspiration you can use for seven key marketing channels. Effective social media marketing will spark conversation not just among your followers, but within your industry. Email marketing is one of the most effective digital marketing channels available. Essential email newsletters.

Content 134

Content Social Media Newsletter Video 134