Nonprofit Marketing Guide

AUGUST 2, 2021

Here’s what’s happening this month at Nonprofit Marketing Guide…. Attend live webinars and workshops (including the ones listed below), watch recorded webinars, enroll in exclusive online courses and access our entire library with templates, worksheets, e-books and more, and join our Private Facebook Group all with one purchase.

Marketing 121

Marketing Newsletter Library Class 121

Higher Logic

JULY 27, 2017

According to a recent study by Leader Networks , most associations – 83 percent – are aligning their products and services to market needs so they meet members’ expectations and stay relevant. Many associations, however, don’t need to invest large amounts of time and money into market research to find out what members want.

Content 136

Content Marketing How To Library 136

NXUnite

JANUARY 8, 2025

Train Staff and Volunteers Every day, your staff and volunteers work hard to keep your organizations doors openwhether theyre crafting marketing materials, planning events, or compiling financial reports. The post 4 Ways Nonprofits Can Use a Learning Management System appeared first on NXUnite by Nexus Marketing.

Learning Management System 130

Learning Management System System LMS Course 130

WBT Systems

APRIL 25, 2017

and international institutions of higher education, corporations serving the higher education information technology market, and other related associations and organizations. Young Adult Library Services Association. Membership is open to U.S. EDUCAUSE implemented a digital badge program in 2014. Badging Platform: Acclaim.

LMS 253

LMS Certificate Library Education 253

Higher Logic

MARCH 24, 2020

From marketing automation to customer experience to all things community, happy learning with Higher Logic! You can learn about specific marketing automation and online communities topics via short, live webinars with industry thought leaders and product experts. Live Distance Learning Training. Take courses here.

Library 219

Library Course Video Products 219

Higher Logic

JUNE 11, 2019

Using that data, you can use tools like marketing automation to send targeted, personalized outreach to members based on the events they have expressed interest in. You can also use marketing automation to personalize outreach to those members and drive them to the discussion part of the community - “Here’s what you missed!”.

Conference 218

Conference Library Resources Education 218

Reid All About it

JANUARY 4, 2019

Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Some quick hits before we get to next week’s free webinars: How event planners can use content marketing to raise awareness and drive attendance.

Washington 285

Washington Video Social Media DC 285

Blue Sky eLearn

FEBRUARY 4, 2020

Manage registration, marketing efforts, and product add-on revenue all through your main database. One of the most important AMS features— so important that it earned its own section, rather than a bullet point in the section above— is a comprehensive integrations library. Email marketing software. Make the most of integrations.

Organization 270

Organization LMS Software Social Media 270

Higher Logic

OCTOBER 19, 2017

Advocates are five times more valuable than average customers because they spend more on products and increase product purchases, according to Advocate Marketing. How about marketing? Marketing, for example, was looking for more case studies and blog posts. How Did You Market the Champion Program?

Team 149

Team Marketing Case Study Products 149

Wild Apricot

OCTOBER 12, 2009

This contest is wide open to all — submissions are welcomed from the community at large, nonprofits, individuals, libraries, and organizations both in the US and elsewhere in the world — but your entries do need to be in by Friday, October 16th. Tags: Non-profit technology General non-profit interest nptech Marketing Web 2.0

Library 150

Library Video Software Communications 150

Higher Logic

MAY 1, 2020

You’d run your event with a live conferencing tool and pair that experience with all the engagement tools the community has to offer, like a discussion section and a resource library. Ask the speakers to share additional resources in the resource library that complement their presentation. This is access and connection.

Tips 293

Tips Library Tools Resources 293

Higher Logic

MARCH 19, 2020

Using a marketing automation tool, run automated campaigns to promote registration for your virtual event. Ask the speakers to share additional resources in the resource library that complement their presentation. I’d recommend looking for a tool like Zoom or GoToMeeting where attendees can see all the speakers on video.

Tips 316

Tips Library Revenue Software 316

Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. Embrace engagement technology tools: Using tech tools like online community and marketing automation can help you get members involved.

Tools 258

Tools Report eBook Learning Management System 258

Higher Logic

SEPTEMBER 27, 2017

Market Your App. Develop a comprehensive marketing plan that helps members get a better community experience by downloading your mobile app. Blog – Just like content marketing for a whole organization, you can use a blog to drive traffic to your website and inform your audience about your app. Market Your App… Again.

How To 159

How To Library Video Social Media 159

Nonprofit Marketing Guide

FEBRUARY 1, 2021

Here’s what’s happening this month at Nonprofit Marketing Guide…. Attend live webinars and workshops (including the ones listed below), watch recorded webinars, enroll in exclusive online courses and access our entire library with templates, worksheets, e-books and more, and join our Private Facebook Group all with one purchase.

Email Marketing 93

Email Marketing Marketing Sample Newsletter 93

Blue Sky eLearn

MARCH 6, 2018

Does AAOMS have an online library available? How do I access the online library? I also see a need for a heavier reliance on marketing, using segmentation to reach targeted audiences and increase attendance. Use data whenever possible to make decisions on timing, content, relevance, cost, and marketing. AAOMS LinkedIn.

Library 157

Library Education Content Certificate 157

Associations Now

JUNE 21, 2023

Rohit Bhargava, founder of Non-Obvious Company, believes in the power of non-obvious marketing to build trust with various audiences. During the opening keynote at ASAE’s 2023 Marketing, Membership, and Communications Conference, he shared five principles for telling authentic and compelling stories.

Communications 98

Communications Marketing Library Examples 98

Spark Consulting

AUGUST 7, 2019

Per Marketing General’s most recent (2019) edition of the Membership Marketing Benchmarking Report , offering a grace period of 2-3 months is correlated with higher retention rates: (Chart from page 38 of MGI’s 2019 Membership Marketing Benchmarking Report ).

Discount 186

Discount Library Process Resources 186

HighRoad Solution

JANUARY 25, 2021

I think it's fair to say that, regardless of the platform, as marketers we've all peeled back the HTML veil to try and retrofit and/or augment our templates. We know what we want for our organization and our brand. We also know that sometimes technology just doesn't bend that way.

Library 78

Library Marketing Technology Strategy 78

Nonprofit Marketing Guide

SEPTEMBER 11, 2018

Even though there’s no library emoji (yet), we’re still celebrating. How would you express the idea of a library using only emoji? American Library Association (@ALALibrary) July 17, 2018. They can be effective marketing tools for nonprofits. Like any tactic or tool, emoji are not marketing fairy dust.

Marketing 81

Marketing Library millennials Communications 81

Socious

NOVEMBER 10, 2016

For me (and many other marketers), it’s logging in to my marketing software and checking the day’s stats. That’s true of most marketers because, in general, marketing is usually broken down into just three goals: Attract people. Your essential systems are the ones that help you systematize marketing to current customers.

Technology 100

Technology Marketing Software System 100

Wild Apricot

DECEMBER 22, 2010

Emergency Preparedness for Public Libraries Wednesday , 5 January 2011 10:00 am (Central).( Do keep your eye on the comments section, below, for late additions to this list as the New Year rolls out, and feel free to add your own event if you’re presenting! read more ).

Library 150

Library Social Media Communications Marketing 150

Higher Logic

FEBRUARY 27, 2018

Each community has its own discussions, email, and resource library filled with relevant content. Teams now post business information, such as meeting notes, in community discussions, or upload documents to file libraries instead of using email. Individual Communities for Individual Brands.

Kansas City 180

Kansas City Library Kansas Content 180

Associations Now

APRIL 6, 2020

A Library for Emergencies. Late last month, the nonprofit announced it would take its Open Library product, which allows users to borrow digital copies of books, and create the National Emergency Library. For its part, the archive says the open library fits under fair use and that authors may opt out.).

Library 123

Library Resources Social Media Examples 123

Reid All About it

DECEMBER 21, 2018

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. B2B content marketing predictions and trends for 2019. TopRank Marketing ). Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. I’ll add more in the coming weeks.

Email Marketing 175

Email Marketing Social Media Library millennials 175

Higher Logic

MARCH 6, 2018

Do they want to know more about trends in the market and what your members want? For example, executives who want to learn about the market can use the community as a conduit to member needs. They can browse discussion forums, requests, and blogs from members that help them understand the market and how member needs are changing.

How To 266

How To eBook Software Library 266

NXUnite

MARCH 18, 2024

Provide an exclusive resource library. A comprehensive resource library is a cornerstone of member engagement, offering a wealth of valuable content that fosters continuous learning and professional development. The post 5 Ways to Use Learning Management Software to Engage Members appeared first on NXUnite by Nexus Marketing.

Software 130

Software LMS Library Certificate 130

Higher Logic

JULY 11, 2017

For example, a customer may ask a question about a product in your community discussion forums or visit product documentation in your file library. Email, even sales and marketing email, isn’t dead. You now know that your customer is researching the product and may be interested in purchasing it. Send Targeted, Automated Upsell Emails.

Revenue 189

Revenue millennials Products Library 189

Spark Consulting

APRIL 19, 2013

Jenny Levine from the American Library Association talked about their MakerSpace initiatives as part of ALA’s ongoing work to allow members to hack the associations (which resulted, among other things, in a self-organized conference ). The concept of the Maker Society.

Social Media 150

Social Media Library Washington Innovation 150

Reid All About it

SEPTEMBER 13, 2024

Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.

LMS 270

LMS Revenue Certificate Content 270

Higher Logic

FEBRUARY 28, 2019

Let's focus on how engagement tools and platforms, like additional community modules or marketing automation, can work together to elevate the success and impact of your online community as it relates to events and registrations. Educate, Educate, Educate: Events & eLearning.

Tools 208

Tools LMS eBook Resources 208

Reid All About it

APRIL 26, 2011

Like many large national associations, the American Library Association has struggled with a “digital image problem” in the last decade. Read the rest at Avectra… Tagged: Association , Community , Content Marketing , Web and Social Media. Read the rest at Avectra… Open Community Case Study – Empowering the Periphery.

Social Media 150

Social Media Case Study New York Library 150

Reid All About it

DECEMBER 7, 2018

Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results. Marketing Charts ). The Next Web ). .* – ASAE Gold Circle Awards – 2018 Winners Webinar: Marketing Edition. Host: ASAE Marketing Council Section.

Washington 186

Washington DC Tips Library 186

Reid All About it

MAY 22, 2020

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Reconnecting Marketing + Events: The Good, The Bad, and the Silver Linings. Presenter: Web Scribble’s Director of Marketing, Dawn DiLorenzo. Fri 5/22 at 1 p.m.

Certificate 369

Certificate Revenue Conference North Carolina 369

Nonprofit Marketing Guide

SEPTEMBER 21, 2021

Get Your Copy in the Free Member Resource Library. You’ll find it in your All-Access Pass Holder Resource Library ). The post Getting Started with Your Editorial Calendar appeared first on Nonprofit Marketing Guide. How to Set up Your Editorial Calendar. Are you an All-Access Pass Holder?

Library 101

Library Communications Resources Content 101

Event Industry News

JANUARY 23, 2020

By Cory Schmidt, head of marketing, Canto. How are events and broader sales & marketing teams using DAM? DAM also allows event teams to customise and share their own branded library. Easy importing means teams can have content in their library in minutes.

Team 115

Team Library Software Event Planning 115

WBT Systems

NOVEMBER 28, 2017

First, you have to understand the needs of the different segments of your market. Then, inventory your existing content to see where you fit in the market and what approach you should take. Don’t rely solely on your volunteer leaders for information about market needs. Is there a segment of the market they’re not serving?

How To 204

How To LMS Video Education 204