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TopClass LMS describes how your association can support and enhance corporate workforce development initiatives through learning portals, skills training, credentialing programs, career pathways, and moreand suggests several reasons to prioritize these efforts. Location: NewYork, NY. Workforce development. More info/register.
When you’re selecting technology, like a learning management system (LMS), there’s so many ways you can botch the decision, mostly because you don’t know what you don’t know. WBT Systems suggests ten factors you should consider while developing requirements for your newLMS. Data Analytics for Association Marketers.
Shopping for an LMS? You definitely want to check out the 2019 edition of the Association LMS Buyers Companion from the good folks at Talented Learning. WBT Systems (of TopClass LMS fame) explains how learning subscriptions help good intentions come to life. The next step after segmentation is personalization. It’s so flavorful.
WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. On the side, not her broccoli purée, but thanks for the idea, Nigella, but the NewYork Times version , which we really loved. It’s fun to have broccoli in a new format. Remote work models. More info/register.
Marketing General Inc. is inviting associations to participate in their 10th annual Membership Marketing Benchmarking Survey. But Nicholas Kristof at The NewYork Times explains why 2017 was the best year in human history. – Wow Your Members with a New eLearning Program in 2018. The deadline is February 2.
Presenters: Harneet Singh, Director of Marketing, Preseem. Let’s talk about how you’re applying what you learned last year to market your virtual meetings this year and increase engagement. Hosts: ASAE Communications Professionals Advisory Council, Membership Marketing Advisory Council and Meetings & Events Advisory Council.
MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. Host: NewYork Society of Association Executives (NYSAE). Presenters: Rachel Clemens, Chief Marketing Officer, and Nicole Araujo, Client Engagement Director, Mighty Citizen. More info/register.
Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. Alisha Haridasani Gupta, NewYork Times ). Presenters: Dawn DiLorenzo, Director of Marketing @Web Scribble.
The Harvard Business Review describes how the NewYork Public Library involved employees from 93 branches in innovation communities —could be a good model for chapters. Her herb-heavy crumb coating was fantastic—it’s my new Milanese recipe. Turn Member Engagement and AMS Data into Effective Marketing. More info/register.
When you implement new technology, like an AMS or LMS, you don’t usually meet the brainiacs behind the scenes who created the software and map out the future of that software. WBT Systems peels back the curtain to introduce the players on the LMS development team and explains how they decide which new features to develop.
MemberSuite shares eight ways you can use word-of-mouth marketing to increase membership. Rusty Weston, Content Marketing Institute ). Create a content marketing strategy in seven “easy” steps. Turn Member Engagement and AMS Data into Effective Marketing. Too woo-woo for you? It may well be but I’m telling you, it works.
LMS provider WBT Systems describes the different psychological, environmental, and technical obstacles that stand between your members and your online learning programs. As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Location: NewYork.
– Buying an LMS Today to Meet the Learning Needs of Tomorrow. Typography in Marketing. Host: American Marketing Association. Marketing Automation for Associations. Recruiting new members is important, but existing members are the lifeblood of your association. Tue 5/16 at 2 p.m. More info/register.
But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing. Content is a commodity, says WBT Systems. Chapter habits. to 5 p.m. –
Good eats: One of the best dishes I’ve ever made in my Instant Pot: pressure cooker spicy Korean pork shoulder from Melissa Clark at the NewYork Times. Learn how data from an LMS can help determine future decisions for education programming and audience engagement options. (Suzanne Rowan Kelleher, Forbes ). 1 CAE credit.
Join this engaging conversation as Vince Caldwell leads us through the latest and best new business books on the market and shares his advice for young professionals along the way. Presenter: Chris Klauda, Senior Director, Market Insights, STR. – How Documentaries Are Disrupting the Future of Content Marketing.
Anna Goldfarb, The NewYork Times ). Green beans are all over the farmers market right now. Tackling Multicultural Marketing Like a Pro. Hear about the power of multicultural marketing in reaching the diverse consumers of today who want to see content that reflects their diversity in positive ways. 1 CAE credit.
Golden Hill: A Novel of Old NewYork by Francis Spufford was on lots of best-of-2017 lists, the adventures of a mysterious young man in mid-eighteenth century Manhattan, thirty years before the American Revolution. 7 Steps to the Right LMS for Your Association. – Structured Content- A Marketer’s Secret Weapon.
Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Professional development market potential. Host: EventMobi. Fri 3/25 at 12 p.m.
WBT Systems shares 11 issues that should be on every association’s radar in 2020 and beyond , especially those offering online learning programs, including learner self-reliance, market expansion, competition, learning pathways and more. One of my other favorite sources of recipes, besides Bon Appetit, is the NewYork Times.
She addresses reserves, partnerships, marketing, and program development. Ann Gynn, Content Marketing Institute ). Go on a virtual visit to the NewYork Times’ 52 Places to Go in 2020. ( NewYork Times ). Sip and Share: Fears & Forecasts for Content Marketing. David Schneider ). 1 CAE credit.
Human contact is becoming a luxury good ,” said Nellie Bowles at the NewYork Times. The real situation is more complex: these industries haven’t adapted to changes in their market, but newer, more adaptive brands have. WBT Systems discusses how to use your LMS for leadership development and all kinds of volunteer training.
Only 45% of the freelancers participating in the study do “skilled services”—like programming, business consulting, marketing and, ahem, writing. Is the freelance sector in your association’s market growing as well? Presenter: Julie Haddix, Director, Enterprise Marketing, Cvent. Did you know that 35% of the U.S.
With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. Host: NewYork Society of Association Executives. Presenter: Kevin Whorton, president, Whorton Marketing & Research. Career changers. 1 CAE credit.
WBT Systems describes some of what they’ve learned as an LMS provider over the years about online teaching in their tips for new virtual presenters and instructors. Gabrielle Hamilton, NewYork Times ). Host: NewYork Society of Association Executives. Virtual presenters. Chapter virtual education.
LMS selection. DelCor’s Tobin Conley, CAE, provides a list of selection criteria for a new learning management system. Priya Parker, NewYork Times ). – Ask Us Anything Expert Panel: Marketing, Revenue, Meetings & Technology. Presenter: Antoine Dupont, CEO, Katapult Marketing. Fri 4/3 at 1 p.m.
Member engagement is not a new topic, but this year’s AAMSE lineup provides some new ideas for grabbing member’s attention. See the sessions below, and also read our blogs on the topic for more information: Designing Member Engagement into your Website and Using an LMS to Enhance Marketing and Increase Sales.
WBT Systems explains how to develop really good LMS requirements. I just saw a NewYork Times article about this too. Hear a debunking of the top ten myths about events and marketing, as well as a review of compelling insights, trends, and best practices. Lifehacker ). Fast Company ). Product Hunt ). Wed 6/27 at 1 p.m.
Unfortunately, the head-spinning pace of innovations means that state-of-the-art becomes obsolete in a NewYork minute. The various systems, your CMS, LMS, and AMS must integrate and grow along with organizational capacity. If only we could take that casual approach to technology in general. The value is in the journey.
And it seems inevitable that Facebook will rock this market at some point. Given this shift, it’s worth considering what some of the Big Learning companies seem to know and do that could be worth emulating – and, crucially, that it seems possible for the average association or other market-facing learning business to emulate.
Sessions should represent at least 50 percent of the traffic, which most likely indicates your site is properly marketed and optimized for the major search engines. Aley said he has noticed titles such as “ community manager,” “engagement specialist” and “LMS manager,” which is a byproduct of the online learning trend at many associations.
orgSource conducted a survey to assess the impact of the pandemic and discovered a disconnect between current association strategies and market realities. B2B content marketing report: benchmarks, budgets, trends, and COVID-19 response. Delicata squash are at the farmers market now, along with other winter squash. Host: rasa.io.
Instead of getting caught off guard like last year, they suggest preparing for anti-digital bias, making a virtual Plan B (but a better version than last time), investing in the right technology, and aligning your org chart and skill sets to the new reality. Companies have dozens of options for spending their marketing dollars.
LMS-AMS integration. Blue Sky eLearn shares a helpful video that demystifies LMS-AMS integration. David Brooks, NewYork Times paywall-free view). Presenter: Brianne Wheeler, Director, Marketing, PropFuel. Email marketing has never been more difficult than it is today. Host: American Marketing Association.
Exhibitor marketing. Exhibiting puts a hurting on a marketing budget. Host: KiKi LItalien, Editor-in-Chief, Association Chat, and VP of Marketing and Community Engagement, Big Red M *All events are online at Eastern Standard Time unless otherwise noted. Nevertheless, it appears the APA needs an attitude adjustment, pronto.
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