This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Here are five ways your LMS can help you to generate non-dues revenue for your association: Ensure your LMS has eCommerce Capability. When reviewing and curating your content , look for trends and popular courses by examining your LMS reports. Exploit the Full Potential of your Course Catalog.
This includes not only a “tradeshow-like” user experience but also marketing analytics and the integration of dynamic, intelligent graphic advertisements all over the virtual event space. For this kind of strategy, you need a learning management system (LMS). How long has your team been producing virtual events? References?
The growing lifelong learning market provides plenty of opportunity. One weakness is holding associations back from reaching their market potential and becoming lifelong learning powerhouses. And, that 23% is probably higher than the reality because of the sample group. The future looks bright for association e-learning.
A meaningful evaluation strategy is much more than crafting a course evaluation template in your LMS or running a report. Sample measures: Revenue: sales, units, refunds, profit/loss, market share, buying cycles. Are you interested in reaching particular segments of your target market? But to what end? So you can do what?
A consultant can create a roadmap to reach your goals from your eLearning pricing strategy, to the content you’ll provide, to how you’ll market those offerings. Administering your LMS and providing call center management. An eLearning consultant can convert your event into digital means using your LMS or virtual event platform.
TopClass LMS reviews the pros and cons of recording an educational event from both the attendee and association perspectives. If your association has a website redesign project on the horizon, there’s no need to ask for RFP samples on ASAE Collaborate. Gen Z education. Website RFPs. More info/register. to 3:30 p.m. – to 3:20 p.m.
This highlights an opportunity for your association to improve your content marketing model and determine the best mix of free, gated, and paid content for your constituents. . Why your association needs to develop a content marketing model. Learn more.
Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. The report also includes a sample virtual event prospectus to give you additional ideas. Data Is for Marketers.
– How to Leverage Webinars to Fuel Your Marketing & Sales Engine. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. Presenter: Michael Chidzey, Marketing Director, event agency Chillisauce. – Sample Swap for Newsletter Templates.
If your association is looking for a sure-fire way to attract young professionals, TopClass LMS has the answer: early-career microcredentials. Speakers: Dana Otillio, vice president, marketing and communications, Society of Petroleum Engineers Marcus Leite, director of sales and marketing, WorkerBeeTV Wed 2/7 at 1 p.m.
Ann McDermott at DelCor Technology Solutions explains how to develop that list and why you should do it before asking around for AMS recommendations or sample RFPs. KnowBe4 says: if your IT and Marketing departments are not freaking out about GDPR compliance , you are not paying attention. When a model is broken, it’s broken.
Lisa Vogel, Leader, Field & Event Marketing, Webex Events (formerly Socio). Does My AMS Have to Have a Bridge to My LMS? Erin Lemons, Senior Director of Marketing, Fonteva & Protech. Host: American Marketing Association. Presenter: Mike Baglietto, Global Head of Market Insights, NetBase Quid. 1 CMP credit.
I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. TopClass LMS has a solution for empty volunteer pipelines: leadership development cohort programs. Email marketing news. Leadership development for young members. More info/register.
If a competitor beat you to a new market opportunity or disrupted your business model, know you’re in good company. TopClass LMS provider WBT Systems suggests several ways to create these new sponsorship opportunities. Your Event Marketing Survival Guide. Take away a sample 12-month marketing calendar.
The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. to 2:45 p.m. 1 CAE credit.
Or, if competition is a factor, you could group members from non-competing markets into circles, for example, one member each from Oregon, Utah, Iowa, Texas, Ohio, Georgia, Maine, and Hawaii. Market a webinar series, mini-course, or series of modules leading to a digital badge. What could a member accomplish in a short amount of time?
Or, if competition is a factor, you could group members from non-competing markets into circles, for example, one member each from Oregon, Utah, Iowa, Texas, Ohio, Georgia, Maine, and Hawaii. Market a webinar series, mini-course, or series of modules leading to a digital badge. What could a member accomplish in a short amount of time?
Educational development – Offer professional development for your members through a Learning Management System (LMS) on your membership website. Mentorship programs are also known to boost member retention and member engagement, which is a win for your organization!
You installed a new LMS, CMS and AMS; redesigned the website; migrated to the cloud; and purchased the latest computers, printers and tablets for your staff. Here’s a sample of the language from Wikipedia: Digital Transformation (DX) is the novel use of digital technology to solve traditional problems. Was it a digital transformation?
Kelly_Ryan_ : I subscribe to some great blogs – here is a sampling [link] – a little old but still good! Geo-marketing. lesliefineint : Trying to engage my target market by figuring out what topics are of most interest to them. WhosYourAnnie : Google alerts, talking with other geeks on twitter, FB, etc.
You finally got the budget to purchase a learning management system (LMS). Ask around for request for proposal (RFP) samples and send one of them to a dozen LMS vendors? You know the answer already if you read last week’s post : an LMS RFP is not the first step of the selection process, it’s the result of the first step.
TopClass LMS suggests repurposing the stories of your associations award winners into all kinds of valuable educational content. They suggest putting an emphasis on year-round content, networking and experiences that level out the peaks and valleys of engagementand they provide a sample engagement plan to get you started. It works! |
We organize all of the trending information in your field so you don't have to. Join 57,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content