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Association Brain Food: 6.21.24

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On the plus side, they explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives. Content marketing. The outlook for associations is optimistic, per Marketing General Inc.’s AI and events. Association trends. More info/register.

Arlington 259
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Association Brain Food Weekly: 2.5.21

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WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Presenters: Ariana Aragon, Director of Implementation, and Abhay Khurana, Chief Marketing Officer, Feathr. Brian Zambotti, Vice President of Sales & Marketing, Digitell, Inc. Remote work models. More info/register.

San Diego 370
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Association Brain Food Weekly: 10.22.21

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Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. Michelle Schweitz, Marketing Manager, Community Brands.

San Diego 195
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Association Brain Food Weekly: 1.17.20

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WBT Systems shares 11 issues that should be on every association’s radar in 2020 and beyond , especially those offering online learning programs, including learner self-reliance, market expansion, competition, learning pathways and more. Joe Buehrle, vice president of organizational planning for Social Advocates for Youth, San Diego.

Arlington 243
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Association Brain Food Weekly: 3.26.21

Reid All About it

LMS Demo Day. The just-in-time virtual LMS demo day will feature presentations from a limited number of industry partners that offer LMS platforms. Carl Winston, Director of the Payne School of Hospitality at San Diego State. WEC Grapevine: How We Did It – Marketing & Communications in a Pandemic World.