Blue Sky eLearn

SEPTEMBER 10, 2021

That’s why marketing is such a crucial step to the success of your association events. Promoting these special membership events is a multi-step process that could include written invitations, videos, and social media posts. Far and away one of the most effective channels for association event marketing is email.

Email Marketing 283

Email Marketing Marketing Software Content 283

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JUNE 18, 2021

Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Mon 6/21 at 1 p.m.

LMS 369

LMS Certificate America Committee 369

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MARCH 19, 2021

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Tune in and learn about what virtual event platform options are in the market and why one may be a better fit than another for you. Presenters: Kara Campuzano, Founder & CEO, KC Creative Marketing. Mon 3/22 at 1 p.m.

LMS 370

LMS Nashville Strategy Video 370

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SEPTEMBER 13, 2024

Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.

LMS 270

LMS Revenue Certificate Content 270

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SEPTEMBER 20, 2024

TopClass LMS describes marketing messages that persuade members to become learners and elements of online education programs that stoke the intrinsic motivation of learners. labor markets won’t meet future workforce needs. Clowder provides advice on increasing the adoption of your membership mobile app. Motivation to learn.

LMS 264

LMS Revenue Certificate Content 264

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JUNE 25, 2021

Tracy King has come to the rescue with an excellent idea: host the trade show/expo on your learning management system (LMS) —a long-lasting and sustainable solution for exhibitors, prospective customers and your association. Amanda Milligan, Content Marketing Institute ). Exhibitors. Quick hits. This is so me. Fri 6/25 at 1 p.m.

LMS 361

LMS Revenue Tips Strategy 361

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NOVEMBER 15, 2024

TopClass LMS explains why, instead of competing, associations should partner with their chapters to design and/or deliver online education programs. Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. Staff committee liaison.

Certificate 264

Certificate Committee Education DC 264

WBT Systems

AUGUST 1, 2017

Flipped learning is the brainchild of two high school science teachers who decided in 2007 to have their students watch preparatory videos online before coming to class. How to Use Your LMS for Flipped Learning. In conference marketing materials and session descriptions, explain the value and logistics of the flipped learning concept.

Education 225

Education Conference LMS Course 225

Higher Logic

MAY 9, 2017

And with modern technology, including learning management systems (LMS), associations have the power to pick up where colleges leave off. Choosing the Best LMS Software. Unfortunately, not every LMS has the tools associations need to provide the professional development that many industries are missing. Diverse Content Options.

Learning Management System 220

Learning Management System System LMS Software 220

WBT Systems

JULY 11, 2017

When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Develop a content marketing funnel.

Course 186

Course Marketing eBook Education 186

Blue Sky eLearn

OCTOBER 11, 2017

You can’t launch an empty LMS! After you and your LMS have spent some time together, or after you’ve gotten feedback on your first few offerings, you can start introducing new types of learning experiences. You’ll have dreams about your online content and LMS (at least I did!), Tip #9 – Consistency.

Tips 215

Tips LMS Mooc Social Media 215

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MARCH 12, 2021

Learn how to produce a high quality live-stream on a budget, how to scale it up for larger organizations and what to know going into planning a virtual event so you are more knowledgeable if/when selecting a video production partner. Host/presenter: video producer Jeff Achen, CallSign51. Host: American Marketing Association.

Nashville 370

Nashville LMS Recruitment Recruiting 370

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OCTOBER 9, 2020

Luring members/customers to your LMS. WBT Systems says, “The LMS is the workhorse for the professional development team, but it has many more uses beyond hosting online courses.” They share ten ways to encourage members and prospective customers to browse through the educational programs you offer via your LMS. More info. .

Utah 370

Utah LMS Conference Tips 370

WBT Systems

JULY 25, 2017

If the target market for your educational programs is on the wrong side of this gap, you need to know and you need a plan for bridging the gap. You may need the assistance of marketing automation or email marketing software to identify these members. Follow up F2F events with bonus content that’s only found online in your LMS.

LMS 218

LMS Mooc Course Education 218

WBT Systems

AUGUST 29, 2017

Your association can leverage the power of social proof when marketing your online learning programs. Social proof is the driver behind the growth of influencer marketing campaigns on Instagram and other digital platforms. Influencer marketing on Instagram alone is now a billion dollar industry. Number of visitors to your LMS.

Marketing 192

Marketing How To Course Discount 192

Forj

DECEMBER 19, 2018

Through a learning management system (LMS). But like everything else, not all association LMS platforms are created equal. Below are the seven essential features that associations should look for when selecting an LMS. Look for ways you can use the LMS tools to add to the experience for your members. Assessment Analysis.

LMS 89

LMS Learning Management System Analysis Certificate 89

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SEPTEMBER 11, 2020

LMS/CRM integration. The folks at Fíonta do too, which is why they say integrating Salesforce (or any CRM/AMS) with a learning management system (LMS) should be on your association’s to-do list. Best video conferencing software and apps for accessibility. ( LMS Demo Day. To help with this ASAE has developed LMS Demo Days.

LMS 329

LMS Montana Revenue Recruitment 329

WBT Systems

SEPTEMBER 12, 2017

They’ll have additional opportunities to connect with other attendees while being exposed to your LMS and online learning programs. Cannibalization is people’s biggest fear of the hybrid space,” says Jennifer Kush, PCMA’s director of experience marketing. “It Use your LMS to regulate access for different users to conference materials.

Conference 210

Conference How To LMS Education 210

WBT Systems

MAY 30, 2017

Keep up a continual discussion about the necessity for lifelong learning in your communications and marketing. Break courses up into short pieces of content—videos, audios, readings—so learning becomes doable by fitting into their busy lives. Unfriendly LMS. Don’t let your LMS test your members’ online patience level.

LMS 198

LMS Class Learning Management System Education 198

Higher Logic

MAY 20, 2020

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

WBT Systems

NOVEMBER 28, 2017

First, you have to understand the needs of the different segments of your market. Then, inventory your existing content to see where you fit in the market and what approach you should take. Don’t rely solely on your volunteer leaders for information about market needs. Is there a segment of the market they’re not serving?

How To 204

How To LMS Video Education 204

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SEPTEMBER 15, 2023

TopClass LMS wants you to know about the coalition supporting legislation to extend the use of tax-exempt 529 savings plans to association credentialing programs. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Curated reading lists are the best, right? Credentialing support.

LMS 264

LMS Revenue Arlington Education 264

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JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ).

DC 276

DC Washington Learning Management System LMS 276

WBT Systems

MAY 23, 2017

Watching videos. They’re more receptive to your marketing messages about educational programs, and will turn to you when they’re ready to invest in their education. You could even use a widget in your LMS to feature a Learning Tip of the Day. Listening to podcasts. Attending webinars. Participating in online communities.

How To 210

How To LMS Tips Class 210

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APRIL 26, 2024

TopClass LMS also discusses factors that limit participation and strategies to improve your volunteer recruitment and retention efforts. The outlook for associations, as described in Marketing General Inc.’s She shares comments from a video of ‘90s high school kids hanging out. The video is captioned, “Phones?

Survey 275

Survey Content Education Strategy 275

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MAY 22, 2020

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Reconnecting Marketing + Events: The Good, The Bad, and the Silver Linings. Actual Disruption: Part 3 – Members Are Using the LMS, Right? Fri 5/22 at 1 p.m.

Certificate 369

Certificate Revenue Conference North Carolina 369

WBT Systems

JUNE 26, 2017

When you invite members to participate in a learning challenge, and guide and support them throughout the challenge, they’ll become more comfortable with online learning and your learning management system (LMS). And, they’ll get a chance to become familiar with your association’s online educational programs and LMS.

Member Engagement 161

Member Engagement LMS Education Discount 161

Forj

MAY 25, 2021

This task is made even harder if your CME learning management system ( CME LMS ), the platform that delivers eLearning to your association’s members, fails to support you in the effort. How to Choose the Right Healthcare LMS: 4 Top Tips. There are a wide variety of reasons why your CME LMS may not be the right fit for your association.

LMS 91

LMS Learning Management System Course Case Study 91

Reid All About it

DECEMBER 18, 2020

Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. Susan Schramm of Go To Market Impact describes five ways to “de-risk” your next virtual (or hybrid) event —”drawn from real-world experiences and scars (my own and others).”

Video 221

Video Certificate Review LMS 221

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OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 281

Maryland LMS Revenue Strategy 281

Reid All About it

AUGUST 9, 2024

Benchmarking reports are also an effective content marketing tactic for associations and industry partners. Seeing the encroachment of AI into the arts, communication, and marketing, Mark Schaefer reminds us of the “ durability of human creativity ” and “emotional connection to actual people.” AI vs humans. More info/register.

Cleveland 270

Cleveland LMS Press Release Content 270

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JANUARY 10, 2020

That’s why I like the “most popular posts of the past year” posts that come out this time of year, like this one from AMS provider MemberSuite and this one from LMS provider WBT Systems. Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Elise Dopson, Databox ).

LMS 243

LMS Software Chicago Washington 243

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OCTOBER 27, 2023

TopClass LMS highlights distinctive site features from several excellent examples. Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Ask Me Anything: Marketing Automation Learn about marketing automation. The competition for talent is as tough as ever.

LMS 264

LMS Leadership Strategy Recruitment 264

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FEBRUARY 3, 2023

Marketing plan. GrowthZone reviews the often confused elements of an association marketing plan : mission, goals, objectives, strategy, and tactics. Episodes are published Monday mornings in both audio and video format on most podcast services. Hero worship. CMP credit. . More info/register. More info/register.

LMS 40

LMS Technology Video Education 40

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JANUARY 12, 2024

If you’re a regular reader of Association Brain Food, this post from TopClass LMS will be familiar ground for you. Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). with Zapier. 1 CAE credit. 1 CAE credit.

Member Engagement 275

Member Engagement Education LMS Revenue 275

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SEPTEMBER 22, 2023

TopClass LMS reviews the pros and cons of recording an educational event from both the attendee and association perspectives. Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). Gen Z education.

LMS 275

LMS Education Revenue Strategy 275

WBT Systems

SEPTEMBER 19, 2017

An online course that merely provides information is no better than any other in today’s competitive lifelong learning market. To help them thrive in this new environment, give them an introduction to online learning, your association’s learning management system (LMS), and their online course. 2 – Frequently review learning outcomes.

LMS 161

LMS Course Video Review 161