Los Angeles Recruiting Strategy 
Reid All About it
DECEMBER 1, 2023
Member recruitment. To attract young members , you must recruit in ways that make sense to them. Fri 12/1 at 4 p.m.* – Association Discussion: The Future of Components Has your association’s component relations strategy evolved since the pandemic? I’m happy to feature it as long as it’s not too product-centric.
Associations Now
APRIL 9, 2023
Hope isn’t a strategy, as they say, but it can sometimes seem that way when it comes to board diversity. As board expert Julie Daum told the Los Angeles Times last month: “Are we going to say, ‘I’m blond. Recent reports suggest that efforts to diversify boards are wobbling. Have you considered term limits?
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Associations Now
JANUARY 28, 2019
The American Hotel & Lodging Association’s Hospitality is Working campaign will support the recruitment and placement of Opportunity Youth—16 to 24-year-olds who are out of both school and the workforce—in the hospitality industry. The campaign, announced at the U.S.
Associations Now
AUGUST 6, 2019
I like one in particular, not only for its content but also because of its promotional strategy. That could be a lesson for the Los Angeles Times to learn. Many times, the tone or language members use can help determine a central theme or message on member recruitment or retention, Larson says. Make it fun.
Event Industry News
FEBRUARY 25, 2019
Clive has appointed Gavin Downes to the role of Head of Strategy, based in their Dublin office. He has a wealth of knowledge in experiential marketing across large corporate events, consumer activations, sponsorships, employee engagement and brand experience strategy, while working with some of the biggest consumer brands in the world.
Reid All About it
MARCH 11, 2022
Past surveys revealed predictive variables that helped advocacy professionals wisely invest their time and resources in strategies and tactics that lead to legislator influence. Understand the factors impacting association strategy and identify what associations are doing to strategically adapt. Virtual conference attendee’s attention.
Associations Now
NOVEMBER 5, 2019
Launching a chapter network has helped PEN America, a literary organization with almost 100 years of history, recruit new members and reinvent opportunities for member engagement at the local level. The strategy reflects a significant shift from the way PEN America used to operate, says Director of Membership Rebecca Werner.
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