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How to Reset Your Board Diversity Efforts

Associations Now

As board expert Julie Daum told the Los Angeles Times last month: “Are we going to say, ‘I’m blond. Beyond being more mindful in the recruitment process, the report also recommends taking a look at board practices that can stand in the way of progress: “Are your terms too long? Have you considered term limits?

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Daily Buzz: Wanna Make a Marketing Splash? Bring in a Celebrity

Associations Now

The Los Angeles Tourism & Convention Board has found an unexpected spokesperson—punk rock icon Henry Rollins. The Los Angeles Tourism & Convention Board has recruited Henry Rollins to host a five-part video series about the city, Pitchfork reports. Also: what your organization can do to stay relevant.

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Hotel Group Launches New Job-Recruiting Initiative

Associations Now

The American Hotel & Lodging Association’s Hospitality is Working campaign will support the recruitment and placement of Opportunity Youth—16 to 24-year-olds who are out of both school and the workforce—in the hospitality industry. The campaign, announced at the U.S.

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Goldenvoice names Mark Girton head of Special Events for Empire Polo Club

Event Industry News

Goldenvoice, the Los Angeles-based concert promoter and live event company, announced today that Mark Girton will serve as VP, Special Events at Empire Polo Club — home to the world-famous Coachella Valley Arts & Music Festival and its country-music counterpart, Stagecoach.

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Send the Right Message About Membership ROI

Associations Now

That could be a lesson for the Los Angeles Times to learn. Many times, the tone or language members use can help determine a central theme or message on member recruitment or retention, Larson says. He offers three tips to consider when developing messages that promote membership value: Talk like your members. Make it fun.

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Association Brain Food: 12.1.23

Reid All About it

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Host: Northstar Meetings Group Speakers: Barbara Brass, Vice President, Los Angeles Catering Sales, Wolfgang Puck Catering Tracy Stuckrath, Founder, Thrive! 1 CAE credit. . – 1 CMP credit. More info/register.

Strategy 275
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BeSixth strengthens global positioning and reach with appointment of Jon Leshay

Event Industry News

Leshay will lead the agency’s US activities from his base in Los Angeles. in Los Angeles saw him continuing to be instrumental in breaking new artists of all musical genres. A later senior post at Warner Bros.