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In case you missed it, ASAE’s Collaborate forum (member login required) has recently been hosting a robust discussion of how associations are helping their members and the local community in Houston and southwest Louisiana respond to Hurricane Harvey. Suppressing Marketing Campaigns.
Quick hits before we get to the list of this week’s free education: Challenges and opportunities with membership recruitment for trade associations. Tony Rossell, Marketing General, Inc. ). At the farmers market, some of the farms bring in a pickup truck with a bed full of corn. 5 virtual conference pricing strategies.
Their non-dues revenue scorecard takes seven factors into account, including member value, market insight, effort, and cost. Instead of hoarding a dozen oysters to myself last week, like I usually do, I made Emeril’s Louisiana oyster and sausage bake. Marketing Analytics. Presenter: Chris Harget, Head of Marketing, Wordly.
Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Presenter: Maxine Crump, CEO of Dialogue on Race Louisiana. Presenters: Tara Pawlak, Membership Marketing Expert, and Tirrah Switzer, Association Advocate, Community Brands.
Mike Murray, Content Marketing Institute ). Think Portugal meets Louisiana. Hear what works, where to focus your resources, marketing, management, and tracking. Amanda Bow , Director of Marketing & Communications, Association of School Business Officials International. Quick hits. Stan Garfield ). More info/register.
Recruit, retain, engage and repeat. a report based on online survey responses from 147 associations—as recruiting (63.2%), engaging (62.3%) and retaining (59.6%) were listed as the top priorities for 2013. Do members—and nonmembers you’re trying to recruit—know why they should be involved with your association? . By Elsbeth W.
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