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In case you missed it, ASAE’s Collaborate forum (member login required) has recently been hosting a robust discussion of how associations are helping their members and the local community in Houston and southwest Louisiana respond to Hurricane Harvey. Suppressing Marketing Campaigns.
Meetings Today talked to event planners about revenue diversification, in-person vs. virtual attendee engagement, and managing your mindset. Tony Rossell, Marketing General, Inc. ). At the farmers market, some of the farms bring in a pickup truck with a bed full of corn. Presenters: Megan Powers, Founder, Powers of Marketing.
They’re reporting on a non-dues revenue generating idea from the recent Non-Dues-A-Palooza ideation session: educational coaches who help professionals map out a professional development plan and guide them into your association’s education and credentialing programs. Mike Murray, Content Marketing Institute ). Educational coaches.
Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Presenter: Maxine Crump, CEO of Dialogue on Race Louisiana. Presenters: Tara Pawlak, Membership Marketing Expert, and Tirrah Switzer, Association Advocate, Community Brands.
Non-dues revenue incubator. Three association execs will get help fleshing out the contours of a new non-dues revenue program and bringing it to life. Evaluating non-dues revenue. Lead Marvels has developed a framework to help associations evaluate and rank non-dues revenue opportunities. Marketing Analytics.
WBT Systems provides ideas for helping members deal with the economic impact of the COVID-19 crisis , including recession-focused information, resources, and benefits as well as guidance on pricing and marketing. The farmers market had baby Brussels sprouts. Organizer: ASAE Marketing Professionals Advisory Council. CAE credit.
Some members have over $1 billion in revenue and hundreds of employees. What our members tend to have in common is that they’re strong entrepreneurial personalities who work in a very challenging market. . Long story short, AGC hired me at age 24 to run a chapter in Louisiana. MD: Not really.
Louisiana Society of Association Executives. AENC Marketing & Communications Conference. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Making an Impact: Building Trusting Relationships and Expanding Your Sphere of Influence. Go Boldly Where Your Members Are.
Membership management software that includes: event management, content management tools, email marketing, online community, and dashboards. Integrated business modules include management of: customers, financial, orders and invoices, marketing, meetings and exhibitions, subscriptions, fund-raising, and system management.
This month’s Corner Office Spotlight shines on Gifford Briggs, vice president and chief lobbyist of the Louisiana Oil & Gas Association (LOGA) which represents the independent and service sectors of the state’s oil and gas industry. Social media is a great tool for connecting with non-members, i.e. prospective members, in your industry.
Association CIOs say it hasn’t taken long for e-commerce—the web-based sale of products and services—to become essential for supporting non-dues revenue. You can also sell products directly to members and create affinity programs with industry partners.
They also talk about the impact of the global health situation on the Association market and how technology can help the industry become more sustainable in the future. The financial markets are a bellwether, at least. Louisiana – 4.6 The virus has destroyed $23trn in global market value since mid-February. Rising rates?
They also talk about the impact of the global health situation on the Association market and how technology can help the industry become more sustainable in the future. The financial markets are a bellwether, at least. Louisiana – 4.6 The virus has destroyed $23trn in global market value since mid-February. Rising rates?
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