Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Amanda Kaiser, member engagement specialist, Kaiser Insights.

Technology 341

Technology Strategy St. Louis Tips 341

Reid All About it

JULY 10, 2020

So I nearly jumped out of my chair in joy when I saw an open letter in Harper’s Magazine signed by 150 famous people (dare I say, intellectuals) who are also concerned about the illiberal cancel culture and self-righteous trolling going on right now. Hear about some major considerations for online engagement. 1 CMP credit.

Montana 365

Montana Content Price Strategy 365

Association Adviser

APRIL 16, 2013

A clearly defined editorial plan can help ease the magazine production process and help you reach your communications goals. These best practices can organize your editorial leadership and help you develop best-in-class communication pieces that your members can trust as the voice of your industry. Tracy Tompkins.

Process 60

Process Products Committee Guidelines 60

Reid All About it

AUGUST 16, 2024

Ambassadors help boost member engagement, expand your association’s and chapters’ reach, and ensure consistent brand messaging while offering meaningful volunteer opportunities and career-building experiences. How often does a magazine like The Economist share something about associations? More info/register (ASAE members only).

America 264

America Strategy Content Social Media 264

Reid All About it

AUGUST 30, 2024

Their guidance touches on common issues with marketing, program integrity, administrative hurdles, and recognition. Association magazines. m3Magazines offers advice for transforming your magazine into a valuable resource for members. Workplace challenges. 7-day communications challenge. . More info/register.

Video 213

Video Content Revenue Strategy 213

GrowthZone

JUNE 25, 2017

Magazines contain some clues. When a provoked reader is your member, we call it member engagement. How are we losing the attention of our members? Better yet, become a curator of great sharable content of interest to your members to take the pressure off your staff. Hint: Narrative). Crying wolf.

Organization 60

Organization Member Engagement America Cost 60

Reid All About it

JUNE 21, 2019

The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. Jen Maltba, Marketing Manager at Cvent.

Los Angeles 186

Los Angeles DC Washington Phoenix 186

Reid All About it

JUNE 26, 2020

In an interview with Knowable Magazine, social psychologist Anthony Greenwald explains what works and what doesn’t work to curb implicit bias. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference.

Montana 370

Montana Conference Content Education 370

GrowthZone

APRIL 20, 2021

Consider the difference between your marketing plan and the “game” played by mass media. What do print magazines forget to explain? Back to our example, broadcast and magazine advertisers often waste money on a broad audience that has no use for their product or service. Advertising is mass.

United States 148

United States Revenue Maine Examples 148

Reid All About it

DECEMBER 9, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Market needs. non-members) would like.” Instructional design. Hybrid workplace challenges. Pam Didner ). Tyler Cowen ).

Colorado 39

Colorado Recruiting Recruitment Survey 39

Reid All About it

FEBRUARY 2, 2018

The weekly list of free educational events for the association community… Amanda Kaiser (aka Smooth The Path) and Dynamic Benchmarking just published the New Member Engagement Study. Last week, I shared an excellent article from The New York Times Magazine about Bitcoin and its underlying technology. 1 CAE credit.

Chicago 93

Chicago Nashville DC Washington 93

Reid All About it

OCTOBER 9, 2020

Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat).

Utah 370

Utah LMS Conference Tips 370

Association Adviser

NOVEMBER 13, 2018

Download a recording of “A Balanced Approach to Member Engagement” here. Tease these longer pieces in your print magazine, your newsletter, and other communication platforms so that readers know detailed information is available when they have time for it. Have additional questions? Submit them in the comment section below!

Member Engagement 61

Member Engagement Survey Social Media Revenue 61

Reid All About it

APRIL 22, 2022

New education markets. How much more successful would member companies—especially industry partners—be if all their employees had a better understanding of what your members (their co-workers or clients) did every day and the challenges they face? New member engagement. Host: ASAE Marketing Professionals Community.

Proposal 39

Proposal Recruitment Recruiting Price 39

Association Adviser

DECEMBER 17, 2018

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. You never know until you try!” The Challenge. The Results.

Case Study 93

Case Study Texas Guidelines Revenue 93

Reid All About it

JULY 1, 2022

Magazine ). How To Craft User Journeys To Keep Your Members Engaged. Analytics in Action: Level Up Your Association’s Marketing with Analytics. He pulls out association-relevant findings from the successes of MOOCs, LinkedIn Learning, Khan Academy, The Great Courses, Udemy, and Degreed. Quick hits. Annabel Acton, Inc.

Mooc 41

Mooc Software Technology Education 41

Reid All About it

OCTOBER 19, 2018

Why young companies are starting print magazines as a way to help build their brands. A Balanced Approach to Member Engagement: How to Keep Members’ Attention Through Your Association Communications. Presenter: Brooke Gracey, Marketing Manager at CrowdCompass by Cvent. Amanda Kaiser at Smooth The Path ).

Arlington 34

Arlington Maryland Austin Education 34

Spark Consulting

NOVEMBER 20, 2017

The total value the association receives from a member encompasses far more than just one year’s dues payment. That means it’s probably OK to invest more than the value of one year’s dues to get a new member. Marketing General has some helpful base formulas you can use as a starting point. But how much more?

Recruiting 150

Recruiting Recruitment Certificate Committee 150

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Certificate 275

Certificate Case Study Denver Newsletter 275

Higher Logic

SEPTEMBER 25, 2018

After speaking with them and hearing it was going well, we decided to give it a try,” said Kara Kieran, MSCPA’s director of member engagement. MSCPA partnered with Higher Logic to launch its private, members-only community, The Hub, in June 2016. MSCPA’s members surprised everyone by embracing The Hub wholeheartedly.

Case Study 120

Case Study Massachusetts Newsletter Software 120

Reid All About it

DECEMBER 13, 2024

In this insightful post at HQ The Association Magazine, Belinda Moore describes the challenges and opportunities associations face now and in the future. Marketing 2025: Association Trends, Challenges, and Opportunities Join an engaging, interactive discussion about marketing trends and challenges associations will face in 2025.

Tools 195

Tools Strategy DC Tips 195

Tom Morrison

MARCH 11, 2013

Hear this next comment: In order to maximize member engagement and association loyalty, you MUST get past perceived value and begin generating "ACTUAL VALUE." If you want to maximize your member engagement, it is vital that you focus on option 3. They aren't active or buying anything. They just value your information.

Member Engagement 40

Member Engagement Revenue Class Newsletter 40

Reid All About it

MAY 29, 2020

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged.

San Diego 259

San Diego Strategy Conference eBook 259

Reid All About it

AUGUST 19, 2022

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. Presenters: Maggie Bean, Product Marketing Manager, and Laura Christensen, Director of Professional Services, Validity. 1 CMP credit.

Technology 44

Technology Software Cost Education 44

Association Adviser

AUGUST 1, 2016

Incorporate infographics within your association’s magazine, on your Web pages and in your emails to: Increase awareness of your association. Recruit new members and staff. The best infographics don’t strive to go viral over night, but instead beg to be consumed and continuously travel among members and non-members.

Tools 60

Tools Content Marketing Recruiting 60

Smooth The Path

JUNE 18, 2019

And every two months or so, a magazine would arrive. But this is a shame since turning the membership funnel upside down is a big opportunity for many organizations to increase their member retention rates. How many emails will new members get? Will someone call each new member too? When will they get them?

Organization 108

Organization Member Engagement Member Experience Video 108

Reid All About it

JULY 30, 2021

How the Healthcare Financial Management Association’s podcast engages members, supports DEI initiatives and attract sponsors while maintaining integrity. Why niche communities are the future of social media marketing—associations should have an advantage here. How to Use Your Member Engagement Scores. CAE credits.

Certificate 195

Certificate Newsletter Technology Strategy 195

Reid All About it

MARCH 3, 2023

They explain how these AMS functions affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. Meetings Outlook Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine. 1 CMP credit. More info/register. 1 CAE credit.

Revenue 39

Revenue Tools Education Member Experience 39

Reid All About it

OCTOBER 25, 2019

Only 45% of the freelancers participating in the study do “skilled services”—like programming, business consulting, marketing and, ahem, writing. Is the freelance sector in your association’s market growing as well? Like everyone else, members do not have time to engage with your association. “If Thinks small wins.

Review 85

Review Education Tips Technology 85

Association Adviser

FEBRUARY 26, 2018

Creating a website specifically for the content young professionals desire will make the materials easy to find, build a trusted community around your association’s youngest members and elicit more active involvement from a population that is looking for guidance. Practice makes perfect, and member engagement is no exception.

Charlotte 144

Charlotte Indiana Communications millennials 144

Higher Logic

FEBRUARY 14, 2017

Why is an online community better than a conference or a members-only magazine? Convincing your leadership team that an online community is the best way to provide value to members can be a challenge - especially if they’re unfamiliar with the concept. Member engagement. Isn’t there a cheaper option? Satisfaction.

Strategy 168

Strategy How To Software Leadership 168

Higher Logic

FEBRUARY 25, 2016

Conferences are the perfect time to introduce your members to a new or relaunched community. We compiled a list of some of the most successful, fun and creative ways to get your members engaged with the community before, during and after your annual conference. Step 5: Make Your Logo Visible. Step 6: Community Ambassadors.

Library 120

Library Handbook Directory Conference 120

Association Adviser

JUNE 15, 2018

The world gives us so many opportunities to write stories: Blogs, websites, Twitter, Facebook, LinkedIn, Instagram, magazines, newsletters, and billboards are just a handful of the ways we can communicate via the written word. Has your association conducted a member survey of any kind recently? Everyone loves to share success stories.

Communications 100

Communications Video Survey millennials 100

Association Adviser

JANUARY 18, 2019

Your tech solutions – career center, learning management system, marketing automation platform and AMS – independently manage, track and measure it all. Imagine: Your latest webinar is promoted through social media, summarized in your magazine, stored in your learning center and promoted in your career center.

Directory 63

Directory Newsletter Learning Management System Social Media 63

Association Adviser

JUNE 18, 2013

Many associations spend time reminding members about their programs and industry outreach efforts, but they forget to explain to the players in their industry why it should matter to them. Segmenting your membership into subgroups and customizing your communication for each group will substantially improve member engagement.

Communications 60

Communications Social Media Georgia Member Engagement 60

Nimble AMS

NOVEMBER 25, 2022

For instance, having many more members than subscribers to publications shows a need for boosting marketing or changing the content of your newsletters, magazines and other subscription-based pieces.

Software 118

Software Association Management Proposal Committee 118

Smooth The Path

JUNE 12, 2018

Ask to repost their blog posts in pre-conference marketing. Reprint their articles in magazines and journals and let readers know the author will be a speaker at the conference. Repurpose speaker’s best content. Speakers tend to develop other content in addition to their presentations.

Conference 95

Conference Content Resources Video 95