Associations Now

OCTOBER 6, 2016

New reports show that podcasting is steadily growing in popularity, especially among millennial consumers. Read More Check out “Be Heard: A Podcasting Primer” over at ASAECenter.org and stay tuned for the November-December issue of the Associations Now magazine for more on association podcasting.

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Revenue How To Metro millennials 93

Association Adviser

FEBRUARY 26, 2018

If you’re not a millennial – loosely defined as people born between 1980 and 2000 (ages 18 to 38 years old today) – you may feel that you are unqualified to understand what motivates them. Think about ways you can introduce readers of your eNewsletter to your magazine or readers of your magazine to your website.

Charlotte 174

Charlotte Indiana Communications millennials 174

Velvet Chainsaw

OCTOBER 12, 2018

At a recent conference consultation with a client, a millennial made me think that I wasn’t keeping up with the times. We were discussing their marketing and communication strategies for their event. The millennial piped in “who reads blogs anymore?”. Where the millennial may have been right, however, is on the who reads point.

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Conference millennials Social Media Newsletter 85

Association Adviser

JUNE 15, 2018

The world gives us so many opportunities to write stories: Blogs, websites, Twitter, Facebook, LinkedIn, Instagram, magazines, newsletters, and billboards are just a handful of the ways we can communicate via the written word. Notices or articles don’t have to be long. Everyone loves to share success stories.

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Communications Video Survey millennials 114

Association Adviser

JULY 27, 2016

Our colleague Eryn Underwood’s recent article Why Millennials Join Associations and What Associations Can Do to Keep Them has been republished by a number of state society publications, so it appears we struck a nerve. Association Adviser: How is your organization connecting with millennials? It’s been a good shift.

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Reid All About it

JULY 28, 2017

“Education needs a dramatically new approach, in which learning is a lifelong pursuit, not an endeavor limited to a few years in early adulthood,” says Amy Burroughs of EdTech Magazine: Focus on Higher Education. Find out how to engage students and millennials and lead them to the membership funnel. Lunch provided. Duration: 2 hours.

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Chicago Washington DC Social Media 150

Associations Now

JANUARY 9, 2020

For example, a North American market research study published late last year found that 35 percent of millennial guests are looking for more vegetarian options on menus. And the International Food Information Council’s 2019 Food and Health Survey found an increased interest in plant-based diets.

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Conference Virginia millennials Washington 105

Reid All About it

MARCH 3, 2023

They explain how these AMS functions affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. Meetings Outlook Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine. 1 CMP credit. More info/register. More info/register.

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Revenue Tools Education Member Experience 39

Association Adviser

APRIL 15, 2014

We Can’t All Blame Ourselves: Why Millennials Need to Pull Their Own Weight. Regardless of change and differences in generation styles, there are areas where it’s still appropriate to expect Millennials to conform to traditional ethics and hard work. ASAE 2014 Marketing Membership & Communications Conference.

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millennials Georgia Florida Directory 60

Association Adviser

NOVEMBER 29, 2018

Forbes.com: Millennials: A Generation of Page-Turners, Jan. According to Naylor’s 2018 Association Communications Benchmarking Survey , print magazines have been the second most-valued communication channel (behind conferences and networking events) for two years now. While print media’s role has evolved over time, it is not dead.

Georgia 74

Georgia Atlanta Newsletter Communications 74

Associations Now

JULY 20, 2015

In a bit of news that could prove promising for membership-based associations, a new LoyaltyOne survey finds that rewards programs are more appealing to millennials than to older audiences. As Loyalty360 ‘s Jim Tierney puts it, millennials are “the most sought-after age group among loyalty marketers.”

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millennials Discount Survey Price 40

Associations Now

NOVEMBER 18, 2014

With the beef industry struggling to break through to a younger audience, marketing groups in the space are working extra hard to make the pitch—even in Texas, home of the cattle ranch. Millennials and beef aren’t a match made in heaven. million budget for marketing efforts in the state.

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Texas millennials Austin Industry 40

CMA Solutions

NOVEMBER 17, 2022

When it comes to marketing, plenty of things have changed in a short amount of time. In 2023, we will see more inclusion in all forms of marketing, especially advertising. Brand Marketing Strategy 2023: Create More Memorable Experiences World-class customer experience is everything. Now, it’s marketing in general.

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Marketing How To Social Media New Jersey 52

Association Adviser

AUGUST 23, 2017

Such tools could include a print magazine, digital media, social media, events or a career center. Whether it’s a career center that generates job postings or advertising that appears in your magazine, if the product is done well, it will. Millennials now make up a third of the workforce.

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millennials Revenue Tools Content 79

Associations Now

APRIL 17, 2019

A recent survey in PCMA’s Convene magazine found that only 11 percent of event organizers put sustainability clauses in their RFPs. Responsible practices are crucial to reaching a new generation of prospective conference attendees, the magazine argues. And 41 percent said sustainability isn’t part of their event design.

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Social Media millennials Tools Survey 54

Vanguard Tech

AUGUST 8, 2013

We hear each day about the need for innovation, how “millennials don’t join,” and the “end of relevance.” Deeper segmentation in the whitepaper also finds that tablets are increasingly being used for consuming books (about 36% of respondents), magazines (about 27% of respondents) and videos. 19% of users age 30 to 49.

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Washington United States Project Content 70

SCD Group

SEPTEMBER 10, 2013

Market research clearly shows that causes motivate millennials. Cause marketing represents a viable strategic option for associations in both staff and member recruitment. See these blogs from Causeaholic : What Association Execs Want to Know about Cause Marketing Cause Marketing 101 Can Associations Engage in Cause Marketing.

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millennials Recruiting Recruitment Marketing 40

Associations Now

SEPTEMBER 17, 2013

Millennials are practical and engaged when forming brand perception, contradicting the idea of their “brand agnostic” mindset, a Concentric Marketing study finds. Getting into the millennial mind (scary, we know) is far from simple when it comes to products they purchase and brands they follow. E” Is for Engage.

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Minneapolis millennials Class Price 40

Association Adviser

MAY 27, 2018

Katie manages a team of six across three functional areas: editorial/content strategy, public relations and marketing. Katie Butler: I joined IIABA in 2003 as editor-in-chief of Independent Agent (IA) Magazine , the flagship publication of IIABA. Now I oversee the association’s publications, marketing and public relations.

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Video Communications Social Media Newsletter 68

Associations Now

AUGUST 11, 2014

Americans, on average, consume four times as many mushrooms as they did 50 years ago, but that 4-pound annual total is just half of the European average and less thana quarter ofthe 25 pounds gobbled up in China, according to a Fortune magazine report. So how has the strategy worked out so far?

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millennials America Cost Newsletter 40

.orgSource

MARCH 18, 2024

This shift may be aligned with the sensibilities of millennials, who are currently the majority of the workforce. Some members would like AAHA to market to pet owners, to help differentiate their accredited facilities. Our value is not in a magazine or even standards. It’s an example of changing but not changing.

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Examples Revenue millennials Strategy 88

Associations Now

FEBRUARY 7, 2019

Now there’s word of a new group that would focus on marketing in the space. The growth in awareness and acceptance has been on a classic hockey-stick curve, and it happened without any significant marketing,” Marty Hurwitz, the CEO of MVI Marketing, the firm that conducted the study, said in a news release.

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millennials Committee Revenue Marketing 45

Achieve

AUGUST 19, 2014

Google search “ads from the 1950s” and brush yourself up on the iconic advertisements that once graced the pages of magazines, periodicals, and outdoor boards of the time. What would an ad for a product back then need to look like in order to appeal to Millennial consumers today? Millennials are generally much more r.

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millennials Products America Maine 40

Velvet Chainsaw

AUGUST 18, 2014

Time magazine has identified it as one of the “10 Ideas that will change the world.” business centers, but the concept is taking off in many markets around the country. Buyer’s market. Reprinted with permission of Convene, the magazine of the Professional Convention Management Association. Lower attendance.

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Conference millennials Price Maine 40

Associations Now

JUNE 25, 2014

Despite the more than $5 billion dollars spent on marketing campaigns in social media spaces in 2013, new research from Gallup found that consumers’ purchasing decisions are more influenced by friends and TV commercials. Instead of selling, Gallup says, brands should use social to build community. Gallup suggested that U.S.

Social Media 40

Social Media millennials Review Report 40

Association Adviser

DECEMBER 17, 2013

” Naylor Marketing Manager Dana Plotke said she’s surprised by the number of associations that are still grappling with the print versus digital question. Kelly Donovan , Naylor’s team leader for online marketing, agreed. ” Stern said the associations need to do a better job of connecting with Millennials.

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Social Media New York City Sample Revenue 60

Associations Now

JULY 29, 2014

Hop over to the Nonprofit Marketing Blog for more tips. Sladek, by the way, will be leading a learning lab on the topic of millennials at ASAE’s 2014 Annual Meeting & Exposition next month. Smart Minds Meet. Thx for the interview @kikilitalien ! — Sarah Sladek (@SarahSladek) July 28, 2014. Other good reads.

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Oklahoma City Oklahoma millennials Video 40

SCD Group

OCTOBER 4, 2012

Like advertising in the mass media, the traditional member marketing worked well before 2010. Back then, those with enough money could “yell loud enough and long enough” to build “markets” (and memberships). Associations should be the world’s best content marketers. What is content marketing?

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Recruitment Recruiting Newsletter Content 40

Associations Now

AUGUST 18, 2016

Conference attendees in Pittsburgh will soon get a chance to experience a tech novelty that no other major market has. Well, Uber is about to launch self-driving cars in the market, reports Bloomberg Businessweek. We are going commercial,” Uber Founder Travis Kalanick told the magazine. Trying to win over millennials?

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New York millennials Project Marketing 40

Velvet Chainsaw

SEPTEMBER 25, 2013

One of the tools we like to use when we look at how to stretch a meeting budget is Convene’s 22nd Annual Meetings Market Survey. These meetings are usually spending way too much on marketing/promotion. This often points to an attendee loyalty issue — marketing costs are high because retention is low. Guess what?

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Conference Cost millennials Survey 40

Associations Now

SEPTEMBER 11, 2014

its farmers markets, which are twice as plentiful as the top 10 percent of U.S. Paul ranked number one in cleanliness among readers of Travel + Leisure magazine in 2013. And AHMA is more than aware of that fact, presenting the city’s hosting credentials right on the conference website. cities; and, most of all, its citizens.

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Minneapolis San Antonio Las Vegas North Carolina 40

The Hourglass Blog

OCTOBER 15, 2010

Not too long ago a friend sent me a link to this article about "Why Marketers Cant Afford to Ignore Baby Boomers." In a culture that endlessly focuses on youth, the article warns marketers not to overlook a group that has tremendous buying power: the 78 million Baby Boomers in the U.S. Or flipped through a magazine? Millennials?

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millennials Seattle Products Marketing 40

SCD Group

OCTOBER 7, 2014

By Maddie Grant via Social Fish There is a spectrum of factors that contribute towards making your content marketing strategy a success instead of a complete flop. From content generation to content publishing – each step is crucial and has to be handled cleverly to create the best possible content marketing strategy for your organization.

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millennials Content Leadership Social Media 40

Association Adviser

MARCH 19, 2013

As we go live with this issue, the stock market is near its all-time high, housing prices are rebounding in most parts of the country and the jobless rate has significantly improved since we launched Association Adviser in March 2010. Hank Berkowitz, Editor-in-Chief. Carol Khoury, NYSSA. Charles Popper, Naylor. Alex DeBarr, Naylor.

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New York City New York California Video 60

Associations Now

JUNE 26, 2015

As the pace of technological change is accelerating, so is market readiness for new ways of buying, managing, and experiencing travel. Also worth noting: Millennial travelers are twice as likely to use these services, meaning that associations will have to consider their impact in the near term.

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Press Release Report Technology millennials 40

The Hourglass Blog

JANUARY 16, 2011

Look at the magazines and blogs, attend the conferences and webinars, and you’ll see that we’re all talking about innovation, but there are surprisingly few of us that are really speaking the same language. Developing Millennial Leaders. Millennials. Communication. Encore Careers. For-Profit vs. Non-Profit.

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Innovation millennials Leadership Social Media 40

The Hourglass Blog

JULY 18, 2011

Maybe its the editor of one of your industrys trade magazines. Whoever it is, if they are more connected with your membership than your leadership is, youd better find a way to get their market intelligence into your strategy discussions. As you said, the market intelligence needs to get into the strategy conversations.

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