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New reports show that podcasting is steadily growing in popularity, especially among millennial consumers. Here’s how associations can make use of podcasting—and bring in some nondues revenue dollars in the process. Podcasts are a potential source of nondues revenue. Plus, podcasts might even help reach millennials.
These reasons may align with one or more strategic goals for your association, such as: Revenue Generation – boost non-dues revenue with online and blended learning programs. A still relevant blog post by industry analysts Talented Learning outlines their top five reasons to invest in association learning technology.
Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. Growing Non-Dues Revenue in 2021 & Beyond: The Future of Association Revenue. Much is uncertain, but current projections can help.
The ongoing uncertainty of in-person, online, or hybrid events does not make securing or increasing sponsorship revenue easy. We will dive into the three stages, make sure you are not short-circuiting a critical stage, and help you increase your sponsorship revenue. Presenters: millennials Molly Phayer and Erica Salm Rench.
That’s the question the Professionals for Association Revenue asked several association executives and consultants. The For-Profit Competitors Are Here More and more, for-profit private networks and communities are competing with associations for membership, engagement opportunities, and revenue. Sponsorships. 1 CAE credit.
We Can’t All Blame Ourselves: Why Millennials Need to Pull Their Own Weight. Regardless of change and differences in generation styles, there are areas where it’s still appropriate to expect Millennials to conform to traditional ethics and hard work. Bill Mickey. Melissa Harrison. XYZ University.
Association Adviser recently sat down with Naylor Association Solutions President & CEO Alex DeBarr to talk about what the future looks like for associations, how leadership and innovation go hand in hand, and why the right tools of engagement are key to engaging members and driving non-dues revenue. into association.
Forbes.com: Millennials: A Generation of Page-Turners, Jan. According to Naylor’s 2018 Association Communications Benchmarking Survey , print magazines have been the second most-valued communication channel (behind conferences and networking events) for two years now. While print media’s role has evolved over time, it is not dead.
And that is leading to situations like the one that faced the startup millennial-focused news outlet Mic last week. Millennials like video enough—but they actually prefer to get their news in text form. Additionally, the study found that the average monthly traffic to large news sites went up by 4 million between 2014 and 2016.
This shift may be aligned with the sensibilities of millennials, who are currently the majority of the workforce. Our value is not in a magazine or even standards. Maybe your retention rate isn’t as high as you’d like, or your topline revenue isn’t where you want it to be. Our value is in promoting accountability.
The fourth annual Global Leadership Research initiative, a survey of more than 3,000 C-level and human resources executives, ranked that trio as the top organizations from which to recruit among public companies with more than $1 billion in revenue. What can you learn from these companies? Welch Learning Center in Crotonville, New York.
Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. “Associations also need to do a better job of reaching out to Millennials with an updated, more non-traditional membership experience,” she said. What surprised us most in 2013? Conclusion.
Millennials in particular, according to an IGDA study, have shown interest in lab-grown diamonds: Among those looking for an engagement ring, two-thirds say they’d consider a grown diamond over one that came from a mine, while nearly a quarter (23 percent) said they definitely plan to.
Many business leaders believe that the more they post and share about their products and services, the greater their chances of attracting customers and generating revenue,” Gallup Global Practice Leader Ed O’Boyle wrote in a Harvard Business Review blog post.
In addition, magazines and catalogs that are very visual are also being heralded all over again. Gen Z and Millennials are forecasted to drive more than 100 million in online sales in the new year. For example, you can link a QR code in a print magazine to an online video that tells the story of your organization.
Khoury also pointed to a “new world order” based on shifting demographics (Boomers approaching retirement and Gen X and the Millennials rising); different modes of communications (virtual and social media); and an “elemental change” in what members value. Relevance is what drives both dues and non-dues revenue.”
Associations traditionally printed their materials (fliers, newsletter, magazines, etc.) In “ What The New Yorker Magazine Can Teach You About Content Marketing that Works ” Demian Farnworth noted “The long-form story (“epic content” in the Copyblogger vocabulary) is The New Yorker’s unmovable anchor in the rough seas of magazine publishing.
Messy Nessy Dear boomers, this is why millennials don’t feel motivated to work anymore. The Future of the AMS Hear about the evolution of association management systems (AMS), particularly user experience and how associations are leveraging AMS to grow membership and expand their revenue streams. More info/register.
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