Association Adviser

MAY 29, 2018

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned your association is to earn higher non-dues revenue.

Revenue 84

Revenue Communications Newsletter Directory 84

Reid All About it

OCTOBER 9, 2020

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. James Lancaster, Editor, AMI Magazine. More info/register. Mon 10/12 at 11 a.m. – More info/register. Host: Zoom. 1 CAE credit.

Utah 370

Utah LMS Conference Technology 370

Reid All About it

SEPTEMBER 15, 2023

If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Get a better understanding of when it’s time to build, refresh, or sunset programs to support revenue growth.

LMS 264

LMS Revenue Arlington Education 264

Reid All About it

JANUARY 6, 2023

Non-dues revenue. After attending the RevUp Summit hosted by the Professionals for Association Revenue, WBT Systems says one lesson from the painful past few years is the need to diversify revenue. Career Development in Organizations: A Tool for Recruitment, Engagement, and Retention. Host: Association Design Circle.

Revenue 42

Revenue North Carolina Education System 42

Reid All About it

SEPTEMBER 1, 2023

This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Host: Professionals for Association Revenue Wed 9/6 at 11 a.m. Get a quantitative look at the campaigns that have made them over $200K in new dues revenue so far this calendar year. CAE credit.

Revenue 233

Revenue Survey Education Strategy 233

Reid All About it

APRIL 22, 2022

Non-dues revenue. The pandemic taught many associations they need a diverse selection of non-dues revenue streams so they don’t rely too much on one source. Host: Training Magazine Network. Marketing’s Seat at the Table: Obtain and Leverage Marketing’s Role in Organizational Strategy. 1 CAE credit. productive working from home.

Proposal 39

Proposal Price Technology Recruitment 39

Reid All About it

AUGUST 19, 2022

Recruiting young members. The latest MGI report disclosed how poorly associations are doing with young member recruitment. Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. Quick hits.

Technology 44

Technology Software Cost Products 44

Reid All About it

MARCH 3, 2023

That’s the question the Professionals for Association Revenue asked several association executives and consultants. The For-Profit Competitors Are Here More and more, for-profit private networks and communities are competing with associations for membership, engagement opportunities, and revenue. Sponsorships. 1 CAE credit.

Revenue 39

Revenue Tools Education Member Experience 39

Reid All About it

DECEMBER 18, 2020

Rebecca Schrag Hershberg and Yael Schonbrun, Greater Good Magazine ). The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Angry about friends breaking the Covid rules?

Video 221

Video Certificate Review LMS 221

Association Adviser

MARCH 18, 2014

This month’s unscientific poll is still in its early stages, but it looks like roughly one in three respondents (33 percent) were most surprised by a non-dues revenue trend, 17 percent were most surprised by a sharp rise (or fall) in membership and another one in six (17 percent) said they were most surprised by something on the communication front.

Communications 60

Communications Texas Revenue Recruitment 60

.orgSource

JULY 3, 2023

Consider these statistics: Businesses using video marketing grow revenue 49% faster than those who don’t. Many groups still print a magazine. It is an effective recruitment tool that also promotes public awareness. Focus on the areas related to member recruitment, engagement, education, and public awareness.

Video 88

Video Communications Strategy Content 88

AMR Management Services

OCTOBER 2, 2012

Coming from the media world I often see parallels between magazines and associations. This trend strips traditional media and associations of subscription / membership revenue, depresses ad revenues and results in little left over for investment in good journalism, or educational programs and new ventures in the case of associations.

Case Study 64

Case Study Library Content Kentucky 64

GrowthZone

AUGUST 2, 2022

Entries were organized by category — based on the chamber’s annual revenue — and entry type: campaigns, digital content, websites, and print and electronic publications. Extra shoutout to South Shore Chamber of Commerce and Zionsville Chamber of Commerce who were named as Best in Show within their total annual revenue category.

Communications 78

Communications Directory Social Media Massachusetts 78

Association Adviser

JUNE 18, 2013

In April, Association Adviser readers reaffirmed that non-dues revenue makes up a good chunk of their organizations’ operating funds. Not showing advertisers the ROI of investing in your media can cost your association six to eight times as much effort and potential revenue as doing something to show them ROI.

Directory 60

Directory Revenue Social Media Cost 60

Membership Marketing

FEBRUARY 7, 2018

Of course they would have to survive without the $800,000 in dues revenue and some portion of the non-dues, advertising, and exhibitor revenue dependent on members. Why would an organization spend even the smallest amount of money on recruiting or renewing a member when the cost to serve approached the annual dues rate?

Cost 49

Cost Revenue Analysis Recruitment 49

Membership Marketing

OCTOBER 14, 2024

In a recent conversation with an executive at an individual membership association, he noted they could not obtain additional funding to support recruitment or renewals because leadership claimed the association “lost money on every member.” What about the editorial staff that works to publish the magazine for members?

Cost 52

Cost Analysis Revenue Newsletter 52

Membership Marketing

JANUARY 10, 2018

Review Membership Collateral Materials – Membership benefits are communicated in multiple ways by associations from magazine ads, to exhibit booths, to brochures. Launch Membership Recruitment Campaign – One of the purposes of a new membership model should be to attract new members who previously did not see value in the membership.

Communications 56

Communications How To Recruiting Recruitment 56

Reid All About it

APRIL 14, 2017

Learn how two associations significantly increased registration and revenue with changes to their email event promotions. Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon. Presenter: Julie Callaghan, editor-in-chief & publisher, American Spa Magazine.

Content 150

Content Chicago Marketing DC 150

Associations Now

MARCH 4, 2014

A new study finds that the best companies to recruit from have one thing in common: really, really good leadership training programs. Chances are, a lot of people have great ideas for growth and innovation,” GE CEO Jack Immelt told the magazine. What can you learn from these companies? Welch Learning Center in Crotonville, New York.

Survey 40

Survey Leadership Recruiting Recruitment 40

Membership Marketing

MAY 29, 2024

This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. Find it on Amazon.

Innovation 52

Innovation Recruitment Recruiting Discount 52

Membership Marketing

MAY 10, 2017

In her book, The Membership Economy : Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue , Robbie Baxter spoke to this opportunity. And respondents also reported a median renewal rate of 84 percent meaning associations were benefiting from the revenue of a membership relationship on average for over 6 years.

Revenue 40

Revenue Proposal Recruitment Recruiting 40

Association Adviser

FEBRUARY 15, 2013

We publish CAR WASH Magazine ™ and developed Wash Count™, a tool for car wash operators to benchmark and compare their business results. About half of our members are “mom and pop” family-owned businesses, typically with two to four car washes and less than $10 million in annual revenue. There really isn’t a midsize member.

America 60

America Industry Tools Cost 60

Associations Now

APRIL 23, 2014

That’s going to take some serious marketing and recruiting effort, and probably a little creativity. Weston says HLA chose $9 to be an attractive commission that would still leave sustainable revenue for HLA. “We didn’t even get our banners put up into the system before we started getting applications,” he says.

Marketing 40

Marketing Recruitment Recruiting United States 40

Associations Now

APRIL 3, 2015

Onsite, you may even want to recruit attendees to be part of your conference’s news team and have them submit a post or two. Here at ASAE we have members who are curious to know what it takes to put together an issue of the magazine or one of our meetings. Behind-the-scenes perspective. I’m sure your association has the same.

Conference 40

Conference Recruitment Recruiting Review 40

Associations Now

SEPTEMBER 28, 2016

To be able to take that content and then share it in a more scientific way so you can build your revenue and sales, there’s just so much there, I get excited about it,” says Dave Martin, chief marketing officer at Aptify, acting CEO of Monomyth Collaborative, and author of the Inbound MarTech blog. Exciting indeed.

Case Study 40

Case Study eBook Content Social Media 40

CMA Solutions

NOVEMBER 17, 2022

In addition, magazines and catalogs that are very visual are also being heralded all over again. For example, when the New Jersey State Nurses Association needed help recruiting more nurses to fight the pandemic throughout the state, we used this technique. We helped NJSNA recruit more than 1,600 additional nurses in a matter of weeks.

Marketing 52

Marketing How To Social Media New Jersey 52

SCD Group

SEPTEMBER 20, 2012

In exchange for giving SBAM basic information and permission to call them a member, they get access to “low value” products and services, a subscription to our magazine (printed), all electronic communications and opportunity to attend our annual conference as a member. This is where #s matter. PAC contributions. at 4:49 PM. .

Michigan 40

Michigan Revenue Content Strategy 40

MemberClicks

NOVEMBER 8, 2021

This kind of job board is valuable for both members and job seekers, of course, but it’s yet another potential revenue stream for your organization as well. It can also serve as a revenue stream for your organization. Or you can manage a job board that only members can access for exclusive opportunities. Online membership directory.

Directory 52

Directory Certificate Discount Survey 52

MemberClicks

NOVEMBER 8, 2021

This kind of job board is valuable for both members and job seekers, of course, but it’s yet another potential revenue stream for your organization as well. It can also serve as a revenue stream for your organization. Or you can manage a job board that only members can access for exclusive opportunities. Online membership directory.

Directory 52

Directory Certificate Discount Survey 52

SCD Group

JANUARY 6, 2013

Associations traditionally printed their materials (fliers, newsletter, magazines, etc.) In “ What The New Yorker Magazine Can Teach You About Content Marketing that Works ” Demian Farnworth noted “The long-form story (“epic content” in the Copyblogger vocabulary) is The New Yorker’s unmovable anchor in the rough seas of magazine publishing.

System 40

System Social Media Content Cost 40

Membership Marketing

APRIL 7, 2011

Tony - it seems to me that one major member benefit that many professional associations offer, namely the journal or magazine, is missing from this list. The number one tangible reason to join many of these groups would be to receive a journal or magazine. Unleash the Power of Market Testing in your Membership Recruitment.

Price 40

Price Survey Products Analysis 40

Association Adviser

MARCH 19, 2013

He cited increased competition, not just from trade magazines, which he said are weakening, but from non-traditional competitors such as LinkedIn blogs, Twitter followers and Facebook pages. Relevance is what drives both dues and non-dues revenue.” Dan Stevens, president of video production firm WorkerBee.TV

New York City 60

New York City New York California Video 60

Membership Marketing

JULY 20, 2011

For example, it probably would not be practical to create hundreds of versions of a monthly print magazine, but you might create two versions to serve some natural split in your membership like students and professionals, owners and operators, manufacturers and distributors. Unleash the Power of Market Testing in your Membership Recruitment.

Marketing 40

Marketing Price Survey Tools 40

Membership Marketing

MARCH 5, 2010

“ Also, as an opt-in approach, ASOA said that they “placed ads on our website and promoted the program through business-reply cards in industry magazines.” Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Non-Dues Revenue. (1). View my complete profile.

Price 40

Price Marketing Cost Survey 40

Off Stage

OCTOBER 23, 2008

Enhancing non-dues revenue? Recruit your affiliate membership. And check out the next issue of the AE magazine for more advice on managing your association through the current economy! • Ask your association accountant for help in managing cash flow. Brainstorm all opportunities to best manage your association cash flow.

Cost 40

Cost Review Communications Discount 40

Membership Marketing

JULY 25, 2010

The author, John Stott, served as an Anglican priest in London, but because of his writing has been recognized by Time magazine as one of the “100 Most Influential People in the World.” Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Non-Dues Revenue. (1).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

JULY 12, 2010

You’re trying to find them without renting a list or paying the trade magazine in your industry to do it or buying a booth at a trade show in order to collect business cards. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Non-Dues Revenue. (1). • The Deep Sell.

Social Media 40

Social Media Marketing Price Survey 40