CMA Solutions

MARCH 6, 2024

It’s crucial for healthcare organizations and medical practices to adjust accordingly and shift away from traditional marketing strategies and fully embrace digital marketing to locate, engage with and satisfy patients needs effectively. In other words, writing educational blogs is good for your business and content marketing strategy.

Marketing 64

Marketing How To Social Media Video 64

Velvet Chainsaw

JANUARY 11, 2019

Many associations struggle with the right strategy for involving students in their organization and events. So is this the right strategy for your association and conference? If your profession is among them, it may make sense to focus more on early-career professionals than on a student strategy. Measuring Student Conversion.

Strategy 67

Strategy Conference Discount Price 67

CMA Solutions

MARCH 6, 2024

It’s crucial for healthcare organizations and medical practices to adjust accordingly and shift away from traditional marketing strategies and fully embrace digital marketing to locate, engage with and satisfy patients needs effectively. In other words, writing educational blogs is good for your business and content marketing strategy.

Marketing 52

Marketing How To Social Media Video 52

Reid All About it

SEPTEMBER 1, 2023

They describe nine strategies for marketing membership to Gen Z. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Mark Wallach, Engagement Mobile Strategies ) Ugly numbers from Microsoft and ChatGPT reveal that AI demand is already shrinking.

Revenue 230

Revenue Survey Education Strategy 230

SCD Group

OCTOBER 4, 2012

Association Member Recruitment: New Opportunities vs Same Old Ways. and made me wonder about the changes in “association recruitment.” As you look at what this exec laid out, you find a “classical” member-get-a-member recruitment program. I didn’t have a problem with these strategies.

Recruiting 40

Recruiting Recruitment Newsletter Content 40

Membership Marketing

MAY 29, 2024

This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. Advice in the book Blue Ocean Strategy included, “think noncustomers before customers; commonalities before differences; and desegmentation before pursuing finer segmentation.”

Innovation 52

Innovation Recruiting Recruitment Discount 52

Reid All About it

SEPTEMBER 15, 2023

Data strategy. Dabdub, Director for Admissions and Recruitment Affairs at the American Association of Veterinary Medical Colleges Josie Hernandez, IOM, Account Executive with Bostrom and President of Association Latinos Carol Martinez, Manager of Community Impact at Project Management Institute Ben Yzaguirre, M.Ed., More info/register.

LMS 259

LMS Revenue Arlington Education 259

Association Adviser

OCTOBER 23, 2018

Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. What Association Awards Contests Should My Association Enter?

Newsletter 84

Newsletter Communications Press Release Social Media 84

WBT Systems

JANUARY 3, 2017

The key step to a designing a new strategy or plan for association learning is to set achievable goals. As an example of this, back in June 2016 an article in Association Now magazine referenced a study titled “ Member Engagement Study: Aligning Organization Strategy With What Matters Most to Members.”

Technology 210

Technology Learning Management System Certificate System 210

.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. She also makes an important point about the shift in persuasive strategies away from the aggressive sales pitch and toward a more genuine and personalized approach.

Leadership 88

Leadership Social Media Case Study Industry 88

Reid All About it

OCTOBER 9, 2020

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Topics include strategy, requirements, proposals, demos and selection, implementation, and buying in a pandemic. Host: Zoom.

Utah 370

Utah LMS Conference Technology 370

GrowthZone

AUGUST 2, 2022

The “Why Join A Chamber” video, posted on social media and emailed to the Zionsville Chamber’s general membership and prospects, serves as a recruitment and retention tool to help people better understand the organization. Video | Zionsville Chamber of Commerce – BEST OF SHOW. million by the end of 2021.

Communications 78

Communications Directory Social Media Massachusetts 78

CMA Solutions

NOVEMBER 17, 2022

Brand Marketing Strategy 2023: Create More Memorable Experiences World-class customer experience is everything. In addition, magazines and catalogs that are very visual are also being heralded all over again. We helped NJSNA recruit more than 1,600 additional nurses in a matter of weeks. Chatbots can help.

Marketing 52

Marketing How To Social Media New Jersey 52

Associations Now

AUGUST 1, 2014

. “There is much more use of laser and GPS-guided equipment, building-information modeling, and other things that require computer skills and use of technology that was not common before the recession,” Ken Simonson, an economist for the Associated General Contractors of America, told the magazine.

Strategy 40

Strategy Alabama Pennsylvania Sample 40

Reid All About it

DECEMBER 18, 2020

Rebecca Schrag Hershberg and Yael Schonbrun, Greater Good Magazine ). Join a deep-dive conversation about the strategy and execution of the event from early critical choices to duty of care to the realities of hybrid. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

Video 221

Video Certificate Review LMS 221

Aaron Wolowiec

DECEMBER 13, 2012

So, it quickly becomes evident that a simple content curation strategy could easily help qualify some of this information, further promoting the organization as a valuable resource and content expert. Newsletter/magazine articles. Content treasurers may take many forms. Following is a partial list: Guest bloggers/journalists.

Content 100

Content Newsletter Social Media Case Study 100

Association Adviser

MAY 23, 2018

Here is an example of the American Bankers Association’s bimonthly magazine website. I say (and plead) this, because only one in four associations reported having a department-specific or platform-specific content strategy. Almost half of respondents rely on a one-size-fits-all strategy. It’s also great for recruitment!

Revenue 83

Revenue Survey Communications Newsletter 83

Association Adviser

MAY 29, 2018

Member communication platforms can range from an association’s official website, magazine, newsletter or directory, and serve as channels for advertiser support. Keys to running these communication platforms effectively are rooted in usefulness, accessibility, and strategy to engage your members and advertisers with these resources.

Revenue 84

Revenue Communications Newsletter Directory 84

Associations Now

MAY 31, 2017

By working together, both professions might be able to develop new lines of thinking about recruitment, retention, and engagement. There’s also the crowdfunded digital magazine Republik , which will be published in German and is set to debut in January 2018. Those same analytics can then be applied to a content strategy.

United States 84

United States Project Content Strategy 84

Reid All About it

DECEMBER 9, 2022

Moderator: Heather Story, consultant, Volunteer Strategies. Membership Monday: Student/Young Professional Recruitment and Engagement. We will focus on a successful campaign for the recruitment and engagement of this membership segment. Successful Recruiting, Hiring and Onboarding in a Remote or Hybrid Environment.

Colorado 39

Colorado Recruiting Recruitment Survey 39

Associations Now

MARCH 29, 2016

The organization periodically partners with Readex Research and Communication Arts magazine to release the Survey of Design Salaries. And the reason for this benefit’s utility rests in those strategies. Luckily for designers, that knowledge is available courtesy of AIGA.

Survey 40

Survey Recruiting Recruitment Course 40

Membership Marketing

FEBRUARY 7, 2018

Why would an organization spend even the smallest amount of money on recruiting or renewing a member when the cost to serve approached the annual dues rate? These variable costs might be as simple as printing and mailing additional magazines and renewal notices. So what is the best way to determine the cost to serve a member?

Cost 49

Cost Revenue Analysis Recruiting 49

Association Adviser

MARCH 19, 2013

Recruit, retain, engage and repeat. a report based on online survey responses from 147 associations—as recruiting (63.2%), engaging (62.3%) and retaining (59.6%) were listed as the top priorities for 2013. Do members—and nonmembers you’re trying to recruit—know why they should be involved with your association? By Elsbeth W.

Georgia 60

Georgia Recruiting Recruitment Louisiana 60

AMR Management Services

OCTOBER 2, 2012

Coming from the media world I often see parallels between magazines and associations. HBR launched a significant redesign of the magazine; its first in nearly a decade. ” Before 2009, HBR.org was a paid site that housed the magazine content, archives, and online store for books, reprints, and subscriptions.

Case Study 64

Case Study Library Content Kentucky 64

Spark Consulting

MARCH 6, 2014

Any tips on recruiting for larger commitment volunteering, like authoring a magazine article? The other strategy is to have the senior staff recommend their junior staff as volunteers. Just as you do for membership, actively and intentionally recruit them for volunteer positions. EE: They’re almost limitless.

millennials 150

millennials Certificate Committee Project 150

Associations Now

NOVEMBER 9, 2016

It’s a model long used by fitness centers, utility companies, and magazines and now growing among popular subscription services like Netflix, Hulu, Amazon Prime, and a bevy of other companies in the “ membership economy.”

Survey 105

Survey Sample Report Recruitment 105

Reid All About it

APRIL 14, 2017

Learn how leading companies reframe customer success strategies by measuring customer effort, identifying issues and prioritizing customer service investments, creating a low-effort environment, and managing self-service and multichannel service. Learn how to grow prospect lists, impressions, conversions, and ultimately, event attendance.

Content 150

Content Chicago Marketing DC 150

Membership Marketing

MAY 10, 2017

The economic benefits or establishing long-term, continuity relationships with customer (or members), was also recently documented in a study published in Forbes Magazine titled, “New Subscription Economy Index Shows Subscription Businesses Growing 9X Faster Than S&P 500 Ones.”

Revenue 40

Revenue Proposal Recruiting Recruitment 40

MemberClicks

NOVEMBER 8, 2021

Your directory listing with Jane’s profile will probably appear in the list of search results.This kind of additional traffic, especially when compounded over hundreds or thousands of members, is ideal for building domain authority as part of your search engine optimization (SEO) strategy. A directory helps out your administrators.

Directory 52

Directory Certificate Discount Survey 52

MemberClicks

NOVEMBER 8, 2021

Your directory listing with Jane’s profile will probably appear in the list of search results.This kind of additional traffic, especially when compounded over hundreds or thousands of members, is ideal for building domain authority as part of your search engine optimization (SEO) strategy. A directory helps out your administrators.

Directory 52

Directory Certificate Discount Survey 52

Reid All About it

APRIL 22, 2022

Quorum explains why companies might want to have their own in-house governance relations team, strategy and software. Marketing’s Seat at the Table: Obtain and Leverage Marketing’s Role in Organizational Strategy. The Dues and Don’ts of Association Pricing Strategies. New member engagement. Amanda Kaiser says size does matter.

Proposal 39

Proposal Price Technology Recruiting 39

Velvet Chainsaw

OCTOBER 6, 2014

No Quick Fixes There’s no quick fix to making these trends and disruptive forces–commoditization of CEUs, devaluing of certification, decreased budgets for conference and education, learning scrap– part of your long-term strategy. Adapted from Dave’s Forward Thinking column in PCMA’s Convene.

Conference 40

Conference Certificate Education Discount 40

Association Adviser

JUNE 18, 2013

In terms of our styles, we’re both very passionate and strategic, but dad’s the big dreamer, focused primarily on strategy at this stage of his career. I’m more on operations—helping turn our strategy into action. AA: Do you have any special strategies for recruiting and retaining younger members of the profession?

Texas 60

Texas Austin Social Media Recruiting 60

Reid All About it

AUGUST 19, 2022

Recruiting young members. The latest MGI report disclosed how poorly associations are doing with young member recruitment. Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. Quick hits.

Technology 43

Technology Software Cost Products 43

Reid All About it

MARCH 3, 2023

They describe strategies for applying game mechanics to influence attendee behavior, including the incentives and technology that will help you achieve event goals. Meetings Outlook Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine. Event gamification.

Revenue 39

Revenue Tools Education Member Experience 39

Reid All About it

JANUARY 6, 2023

The community strategy playbook from Mobilize is based on the blueprint they developed for their own user community. The playbook guides you step-by-step through strategy development, community, launch, communication and engagement plans and more—a comprehensive look at everything you need to nurture and grow an online community.

Revenue 42

Revenue North Carolina Education System 42

Associations Now

NOVEMBER 16, 2016

Which means association people have a lot of interesting things to say about membership models, strategy, and methods, and—luckily for us—people want to read about it, too. Recruitment requires creativity, but retention demands authenticity. When do they read your magazine? Thanks again for reading.

Recruitment 40

Recruitment Recruiting Technology Course 40