Achieve

MARCH 10, 2021

Transparency is the leading value millennial donors look for when seeking a nonprofit to support. Millennial donors. To better understand how your donation payment processor can continue building trust between millennials and your brand, this article will walk through the following topics: The importance of transparency .

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Higher Logic

SEPTEMBER 28, 2017

Provide better marketing to the members you already have? How many Silent Generation, Boomers, Gen Xers, and Millennials do you have? Combine members into groups, with major groups becoming your main personas. Here are nine steps to get you started. 9 Steps to Create Member Personas. Define Your Purpose. Start with generations.

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Associations Now

OCTOBER 14, 2018

This is a great thing considering millennials and Gen Z will make up nearly 59 percent of the workforce by 2020. Typically, I’ve noticed a lot of this bad information comes from other generations making assumptions about Millennials and Gen Z without proper research. You’ll be amazed with what we can do. <bio>

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Achurch

MARCH 3, 2021

95% of Gen Z and 93% of millennial employees report difficulty working from home because of the pandemic. Watch the main channel for ideas and consult with staff to see what merits its own sub-channel. They miss impromptu invitations to grab a coffee or lunch, and chats in the conference room before a meeting starts. Virtual Meetups.

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Associations Now

MARCH 26, 2019

If you’re relatively small, don’t separate social media service from your main account. Multiple profiles can be confusing to customers; besides, using your main profile to engage with customers helps raise brand awareness.”. Customer engagement roles are becoming more diverse.

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Associations Now

JANUARY 9, 2020

The menu, the first of its kind for any major awards show, included an appetizer of chilled golden beet soup and a main dish of king oyster mushrooms presented and cooked to call to mind scallops. And the International Food Information Council’s 2019 Food and Health Survey found an increased interest in plant-based diets.

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Association Success

AUGUST 1, 2017

My main takeaway from her book: when what we expect and need from our young talent is not in line with what we’re giving in return, we cannot expect them to stick around. Millennials are indeed job hopping. That makes her quite unlikely to, say, invest in an annual membership to a marketing association.).

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Reid All About it

MAY 11, 2018

Now, the main event: free professional development events for the association community. If done right, inbound marketing has the ability to accelerate growth and in turn, drive revenue. Host: American Marketing Association. Customer Growth Marketing Manager, and Ellie Johnson, Marketing Operations Associate, SendGrid.

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Reid All About it

MARCH 16, 2018

Now for the main event: free professional development events for the association community. Digital Marketing Strategies for the Event Planner, Part 1. Presenter: Karen Baker, 23-year veteran of strategic, brand and experiential marketing. Presenter: Jason Askew, Product Marketing Manager, Onsite Solutions, Cvent.

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Socious

SEPTEMBER 23, 2016

In general, however, associations across the board are facing competition in three main areas. Instead of focusing on programs and conferences with high costs to run as associations typically do, these organizations’ main offer is a community. Your association’s specific competitors (i.e. Online Communities.

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The Hourglass Blog

SEPTEMBER 19, 2011

skip to main | skip to sidebar. Millennials Are the New Slackers. In this case, the blogger is Andrew McAfee and his target is the "entitlement mentality" of many Millennials. In this case, the blogger is Andrew McAfee and his target is the "entitlement mentality" of many Millennials. Monday, September 19, 2011.

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Association Adviser

MARCH 14, 2018

Christina graciously took time to speak with Association Adviser about the excitement of building a career that is larger than working for just one organization, becoming a better association manager, and why everyone should kick the stereotyped “millennial” label to the curb. Association Adviser: How did you get into association work?

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Association Adviser

DECEMBER 10, 2013

As social media consumes more marketing time, money and members’ attention, associations need to measure its impact and ROI more efficiently. Millennials (and most others) are not impressed by gimmicks, so a true customization of the membership experience is one of the few appropriate responses to this concern.

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CMA Solutions

NOVEMBER 17, 2022

When it comes to marketing, plenty of things have changed in a short amount of time. In 2023, we will see more inclusion in all forms of marketing, especially advertising. Brand Marketing Strategy 2023: Create More Memorable Experiences World-class customer experience is everything. Now, it’s marketing in general.

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Association Briefings

DECEMBER 19, 2020

The smart use of data can have a profound impact on all sectors of an association - membership, marketing, communications, meetings, education, and advocacy. Your members - especially your digital-first millennial and Gen Z members - aren’t just wanting an individualized digital experience. They expect it.

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The Journal by EXEC

AUGUST 7, 2023

New currents of industry trends, tides of innovation, and waves of market fluctuations continually reshape the environment, requiring constant vigilance and strategic maneuvering. In its place, a new ethos, mainly driven by Millennials and Generation Z, has emerged in the talent market.

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Associations Now

JUNE 24, 2019

After all, with potential for-profit neighbors sucking up all the job-market bandwidth, it might feel like you’re up against it when trying to convince IT pros to work for your association. But with enough looking, you can often find necessary skills on the freelance market. And things are getting hard out there.

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Associations Now

JULY 31, 2017

Gen Xers and millennials are get held back for fear of disruption, a new survey suggests. That’s one of the main conclusions of “ The Next Wave ,” a study published last week by the Association of Executive Search and Leadership Consultants. But what’s wrong with some disruption?

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MemberClicks

MAY 20, 2024

More specifically, a KPI uses a dataset relating to some aspect of the nonprofit’s programs, marketing, volunteer coordination, fundraising, board participation, or any of a dozen other potential metrics. These are all marketing-related. Choose the main types of data that your organization needs to know they’re doing well.

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The Hourglass Blog

NOVEMBER 2, 2010

skip to main | skip to sidebar. This is another one of those posts challenging the assumption that as Millennials storm their way into the workforce theyre going to radically change the landscape and force organizations to adapt to their idiosyncratic ideals in order to harness their power and survive. Millennials arent any different.

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Achurch

AUGUST 23, 2022

In fact, 95 percent of Gen Z and 93 percent of millennial employees report difficulty with remote work because of the pandemic. Watch the main channel for ideas and consult with staff to see what merits its own sub-channel. Young professionals are having a harder time than most. Virtual Meetups. Random Pairings. Virtual Social Events.

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Associations Now

JANUARY 25, 2017

While most associations are plotting out recruitment strategies for millennials, membership professionals need to be thinking about a younger generation entering the workforce this year. The main takeaway: Members of Gen Z, born during or after 1995, are distinct in a number of ways. Most of what we have is anecdotal evidence.

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Associations Now

MAY 31, 2013

It’s also creating a community of professional support for millennial women. Sandberg hopes millennial women will speak up via a medium familiar to their generation. Tumblr is a great spot for this purpose: Its main demographic is 18 to 34 year olds, and it’s recognized for building so-called micro-communities.

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The Hourglass Blog

FEBRUARY 20, 2011

skip to main | skip to sidebar. A couple of posts ago I mention a post from HBRs Andrew McAfee about how the connected habits of Millennials are benefting organizations. Well, a week after that one, McAfee posted another , this one about what goes wrong when Millennials take their connected habits too far. But, you know what?

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Association Freak

MAY 21, 2022

The Shifting Association Market. Some knew the market was shifting around them. This gave us an understanding of which market forces they were up against and, much more importantly, what they could do about it. Some knew the market was shifting around them. Market Pressures On Association Succeses.

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Association Adviser

AUGUST 24, 2016

John Graham: For me, the main takeaways I got from the Kelly brothers’ presentation was this: just because you are not good at something initially, doesn’t mean you can’t get good at it and improve. If you’re trying to market a message, then 30 seconds to a minute is about right. John Graham, ASAE. You’re distributing deep content.

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The Hourglass Blog

SEPTEMBER 9, 2010

skip to main | skip to sidebar. A little while ago, Neil Howe called attention on his blog to a New York Times feature story about a 24-year-old Millennial who, even amidst the Great Recession, is living at home and turning down $40K job offers until just the right opportunity comes along. Thursday, September 9, 2010. Photo source.

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Association Subculture

AUGUST 2, 2011

skip to main | skip to sidebar. But for me, WIFM belongs squarely in the member benefits and marketing department, not in our volunteer leadership structures or the board room. I refuse to sell Millennials short and insist that they can’t be attracted to a profession, issue or cause through any other method than WIFM.

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Achieve

AUGUST 19, 2014

What would an ad for a product back then need to look like in order to appeal to Millennial consumers today? And that main woman’s schoolgirl complexion is one that our supporting male costar cannot resist. But definitely wouldn’t fly in today’s Millennial-driven market. Millennials are generally much more r.

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Associations Now

JULY 18, 2017

As baby boomers age out of their prime consumption years, the smaller Gen X group becomes the main spenders, and millennials come into their prime spending years with different expectations, retailers and shopping areas will have to adjust. “I I think all of those competitive and societal changes are impacting retail,” McGee said.

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The Hourglass Blog

OCTOBER 31, 2011

skip to main | skip to sidebar. Developing Millennial Leaders. Millennials. Monday, October 31, 2011. Race for Relevance is a Negotiating Position. At the end of this year I will no longer be posting here at The Hourglass Blog. To see my reasons why click here. To keep following me on my new blog, go here. Posted by Eric Lanke.

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The Hourglass Blog

NOVEMBER 7, 2011

skip to main | skip to sidebar. Developing Millennial Leaders. Millennials. Monday, November 7, 2011. Secrets of Innovation. At the end of this year I will no longer be posting here at The Hourglass Blog. To see my reasons why click here. To keep following me on my new blog, go here. Posted by Eric Lanke. at 7:00 AM. Governance.

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The Hourglass Blog

NOVEMBER 14, 2011

skip to main | skip to sidebar. Developing Millennial Leaders. Millennials. Monday, November 14, 2011. Which Committee Are You On? At the end of this year I will no longer be posting here at The Hourglass Blog. To see my reasons why click here. To keep following me on my new blog, go here. has just gone up there. at 7:00 AM.

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The Hourglass Blog

NOVEMBER 21, 2011

skip to main | skip to sidebar. Developing Millennial Leaders. Millennials. Monday, November 21, 2011. Things Ive Learned from Being a Board Member. At the end of this year I will no longer be posting here at The Hourglass Blog. To see my reasons why click here. To keep following me on my new blog, go here. Posted by Eric Lanke.

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The Hourglass Blog

NOVEMBER 28, 2011

skip to main | skip to sidebar. Developing Millennial Leaders. Millennials. Monday, November 28, 2011. Film Directing Lessons in Innovation and Leadership. At the end of this year I will no longer be posting here at The Hourglass Blog. To see my reasons why click here. To keep following me on my new blog, go here. Communication.

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The Hourglass Blog

DECEMBER 5, 2011

skip to main | skip to sidebar. Developing Millennial Leaders. Millennials. Monday, December 5, 2011. Calling Everyone (Not Just Boomers): Which Battle Are You Fighting? At the end of this year I will no longer be posting here at The Hourglass Blog. To see my reasons why click here. To keep following me on my new blog, go here.

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The Hourglass Blog

DECEMBER 12, 2011

skip to main | skip to sidebar. Developing Millennial Leaders. Millennials. Monday, December 12, 2011. What Race for Relevance Inadvertently Taught Me About Committees. At the end of this year I will no longer be posting here at The Hourglass Blog. To see my reasons why click here. To keep following me on my new blog, go here.

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