Association Briefings

DECEMBER 19, 2020

The smart use of data can have a profound impact on all sectors of an association - membership, marketing, communications, meetings, education, and advocacy. Your members - especially your digital-first millennial and Gen Z members - aren’t just wanting an individualized digital experience. They expect it.

Marketing 52

Marketing eBook millennials Cost 52

WBT Systems

OCTOBER 25, 2017

47 percent of working millennials freelance now—a larger percentage than any other generation and another predictor of the growing freelance economy. Freelancers are preparing for the future because, unlike others in their profession, they recognize that the job market is transforming. And don’t forget to ask them directly.

Survey 236

Survey America Learning Management System Education 236

Associations Now

OCTOBER 14, 2018

This is a great thing considering millennials and Gen Z will make up nearly 59 percent of the workforce by 2020. Typically, I’ve noticed a lot of this bad information comes from other generations making assumptions about Millennials and Gen Z without proper research. You’ll be amazed with what we can do. <bio>

Wisconsin 100

Wisconsin Milwaukee millennials Maine 100

Association Success

AUGUST 1, 2017

My main takeaway from her book: when what we expect and need from our young talent is not in line with what we’re giving in return, we cannot expect them to stick around. Millennials are indeed job hopping. That makes her quite unlikely to, say, invest in an annual membership to a marketing association.).

millennials 74

millennials Maine Survey Cost 74

Achurch

MARCH 3, 2021

95% of Gen Z and 93% of millennial employees report difficulty working from home because of the pandemic. Watch the main channel for ideas and consult with staff to see what merits its own sub-channel. They miss impromptu invitations to grab a coffee or lunch, and chats in the conference room before a meeting starts. Virtual Meetups.

Team 144

Team Video millennials Tools 144

Reid All About it

MARCH 9, 2018

If a competitor beat you to a new market opportunity or disrupted your business model, know you’re in good company. Now for the main event: upcoming free professional development events for the association community. Your Event Marketing Survival Guide. Take away a sample 12-month marketing calendar. Wed 3/14 at 1 p.m.

DC 120

DC millennials North Carolina Washington 120

Associations Now

JANUARY 9, 2020

The menu, the first of its kind for any major awards show, included an appetizer of chilled golden beet soup and a main dish of king oyster mushrooms presented and cooked to call to mind scallops. And the International Food Information Council’s 2019 Food and Health Survey found an increased interest in plant-based diets.

Conference 105

Conference Virginia millennials Washington 105

Associations Now

MARCH 26, 2019

If you’re relatively small, don’t separate social media service from your main account. Multiple profiles can be confusing to customers; besides, using your main profile to engage with customers helps raise brand awareness.”. Customer engagement roles are becoming more diverse.

Strategy 102

Strategy Social Media Maine millennials 102

Association Adviser

MARCH 14, 2018

Christina graciously took time to speak with Association Adviser about the excitement of building a career that is larger than working for just one organization, becoming a better association manager, and why everyone should kick the stereotyped “millennial” label to the curb. Association Adviser: How did you get into association work?

millennials 168

millennials Committee Wisconsin Certificate 168

The Hourglass Blog

SEPTEMBER 19, 2011

skip to main | skip to sidebar. Millennials Are the New Slackers. In this case, the blogger is Andrew McAfee and his target is the "entitlement mentality" of many Millennials. In this case, the blogger is Andrew McAfee and his target is the "entitlement mentality" of many Millennials. Monday, September 19, 2011.

millennials 40

millennials Innovation Leadership Social Media 40

Higher Logic

SEPTEMBER 28, 2017

Provide better marketing to the members you already have? How many Silent Generation, Boomers, Gen Xers, and Millennials do you have? Combine members into groups, with major groups becoming your main personas. Here are nine steps to get you started. 9 Steps to Create Member Personas. Define Your Purpose. Start with generations.

Member Experience 136

Member Experience United States Recruiting Recruitment 136

Achurch

AUGUST 23, 2022

In fact, 95 percent of Gen Z and 93 percent of millennial employees report difficulty with remote work because of the pandemic. Watch the main channel for ideas and consult with staff to see what merits its own sub-channel. Young professionals are having a harder time than most. Virtual Meetups. Random Pairings. Virtual Social Events.

Strategy 83

Strategy Team Video Tools 83

MemberClicks

MAY 20, 2024

More specifically, a KPI uses a dataset relating to some aspect of the nonprofit’s programs, marketing, volunteer coordination, fundraising, board participation, or any of a dozen other potential metrics. These are all marketing-related. Choose the main types of data that your organization needs to know they’re doing well.

Software 105

Software Marketing Cost Maine 105

Association Freak

MAY 21, 2022

The Shifting Association Market. Some knew the market was shifting around them. This gave us an understanding of which market forces they were up against and, much more importantly, what they could do about it. Some knew the market was shifting around them. Market Pressures On Association Succeses.

Revenue 72

Revenue Discount Products Marketing 72

Higher Logic

MAY 29, 2020

If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. Many associations are looking to technology to help them achieve various goals like millennial recruitment and maximizing staff resources.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Socious

SEPTEMBER 23, 2016

In general, however, associations across the board are facing competition in three main areas. Instead of focusing on programs and conferences with high costs to run as associations typically do, these organizations’ main offer is a community. Your association’s specific competitors (i.e. Online Communities.

millennials 100

millennials Course Tools Industry 100

Associations Now

JUNE 24, 2019

After all, with potential for-profit neighbors sucking up all the job-market bandwidth, it might feel like you’re up against it when trying to convince IT pros to work for your association. But with enough looking, you can often find necessary skills on the freelance market. And things are getting hard out there.

Tips 84

Tips Cost millennials Education 84

Associations Now

JANUARY 25, 2017

While most associations are plotting out recruitment strategies for millennials, membership professionals need to be thinking about a younger generation entering the workforce this year. The main takeaway: Members of Gen Z, born during or after 1995, are distinct in a number of ways. Most of what we have is anecdotal evidence.

millennials 40

millennials Ohio Membership Management Survey 40

Associations Now

JULY 31, 2017

Gen Xers and millennials are get held back for fear of disruption, a new survey suggests. That’s one of the main conclusions of “ The Next Wave ,” a study published last week by the Association of Executive Search and Leadership Consultants. But what’s wrong with some disruption?

Leadership 71

Leadership How To millennials Survey 71

Association Adviser

DECEMBER 10, 2013

As social media consumes more marketing time, money and members’ attention, associations need to measure its impact and ROI more efficiently. Millennials (and most others) are not impressed by gimmicks, so a true customization of the membership experience is one of the few appropriate responses to this concern.

millennials 60

millennials Social Media Price Review 60

Associations Now

JULY 18, 2017

As baby boomers age out of their prime consumption years, the smaller Gen X group becomes the main spenders, and millennials come into their prime spending years with different expectations, retailers and shopping areas will have to adjust. “I I think all of those competitive and societal changes are impacting retail,” McGee said.

Industry 45

Industry millennials United States Price 45

Achieve

AUGUST 19, 2014

What would an ad for a product back then need to look like in order to appeal to Millennial consumers today? And that main woman’s schoolgirl complexion is one that our supporting male costar cannot resist. But definitely wouldn’t fly in today’s Millennial-driven market. Millennials are generally much more r.

millennials 40

millennials Products America Maine 40

Associations Now

MAY 31, 2013

It’s also creating a community of professional support for millennial women. Sandberg hopes millennial women will speak up via a medium familiar to their generation. Tumblr is a great spot for this purpose: Its main demographic is 18 to 34 year olds, and it’s recognized for building so-called micro-communities.

millennials 40

millennials Maine Leadership Team 40

Association Adviser

AUGUST 24, 2016

John Graham: For me, the main takeaways I got from the Kelly brothers’ presentation was this: just because you are not good at something initially, doesn’t mean you can’t get good at it and improve. If you’re trying to market a message, then 30 seconds to a minute is about right. John Graham, ASAE. You’re distributing deep content.

Los Angeles 60

Los Angeles millennials Class Video 60

Leading Learning

JULY 12, 2021

The main challenge associations face in digital transformation initiatives is that digital transformation is an iterative process that includes both technologies and culture. Organizations of all types—for-profit and tax-exempt—have been talking about digital transformation for many years, yet association efforts continue to lag. Why is that?

Case Study 52

Case Study Technology millennials Strategy 52

Associations Now

NOVEMBER 19, 2014

Is now the time to stop relying on Facebook and Twitter as your main social promotional media? “Most companies still don’t offer branded communities—but smart marketers are already finding success building social relationship tools into their own sites,” Forrester’s Nate Elliott writes. See the results above.

Social Media 40

Social Media millennials Maine Tools 40

Associations Now

JANUARY 19, 2016

The number of female owners better than doubled from 2003 to 2014,” Sarah Schilke, marketing manager of BMW Motorrad USA and chairwoman of the female motorcycle-industry professionals group PowerLily, said in a MIC press release. percent of millennial owners are women; among baby boomers that figure is 9 percent. Confident Growth.

Milwaukee 40

Milwaukee Industry Wisconsin Press Release 40

The Hourglass Blog

NOVEMBER 2, 2010

skip to main | skip to sidebar. This is another one of those posts challenging the assumption that as Millennials storm their way into the workforce theyre going to radically change the landscape and force organizations to adapt to their idiosyncratic ideals in order to harness their power and survive. Millennials arent any different.

millennials 40

millennials Innovation Leadership Social Media 40

The Hourglass Blog

FEBRUARY 20, 2011

skip to main | skip to sidebar. A couple of posts ago I mention a post from HBRs Andrew McAfee about how the connected habits of Millennials are benefting organizations. Well, a week after that one, McAfee posted another , this one about what goes wrong when Millennials take their connected habits too far. But, you know what?

millennials 40

millennials Case Study Leadership System 40

Associations Now

AUGUST 18, 2014

But when refrigeration and modern foodstuffs made the jars less necessary, they faded from view—until an aversion to processed foods started a movement toward fresh, home-grown creations made from items plucked from backyard gardens and farmers markets. Your product may not change, but your marketing may have to.

New York 40

New York millennials Maine Marketing 40

Disciple Media

DECEMBER 17, 2019

Its enormous reach has made it the holy grail of digital marketing, both for inbound strategies and sponsored advertising. In fact, one study even found that only a paltry 17% of marketers could accurately quantify their social media ROI. There’s also the fact that a lot of people, particularly millennials, are leaving Facebook.

Social Media 44

Social Media Revenue millennials Course 44

The Hourglass Blog

DECEMBER 26, 2011

skip to main | skip to sidebar. Developing Millennial Leaders. Millennials. Monday, December 26, 2011. Its Not Innovation If It Only Serves You. At the end of this year I will no longer be posting here at The Hourglass Blog. To see my reasons why click here. To keep following me on my new blog, go here. Posted by Eric Lanke.

Innovation 40

Innovation millennials Social Media Maine 40

The Hourglass Blog

DECEMBER 19, 2011

skip to main | skip to sidebar. Developing Millennial Leaders. Millennials. Monday, December 19, 2011. Innovation Does Not Happen Online. At the end of this year I will no longer be posting here at The Hourglass Blog. To see my reasons why click here. To keep following me on my new blog, go here. Posted by Eric Lanke.

Innovation 40

Innovation millennials Social Media Maine 40

The Hourglass Blog

DECEMBER 12, 2011

skip to main | skip to sidebar. Developing Millennial Leaders. Millennials. Monday, December 12, 2011. What Race for Relevance Inadvertently Taught Me About Committees. At the end of this year I will no longer be posting here at The Hourglass Blog. To see my reasons why click here. To keep following me on my new blog, go here.

millennials 40

millennials Committee Innovation Social Media 40

The Hourglass Blog

DECEMBER 5, 2011

skip to main | skip to sidebar. Developing Millennial Leaders. Millennials. Monday, December 5, 2011. Calling Everyone (Not Just Boomers): Which Battle Are You Fighting? At the end of this year I will no longer be posting here at The Hourglass Blog. To see my reasons why click here. To keep following me on my new blog, go here.

millennials 40

millennials Innovation Social Media Maine 40

The Hourglass Blog

NOVEMBER 28, 2011

skip to main | skip to sidebar. Developing Millennial Leaders. Millennials. Monday, November 28, 2011. Film Directing Lessons in Innovation and Leadership. At the end of this year I will no longer be posting here at The Hourglass Blog. To see my reasons why click here. To keep following me on my new blog, go here. Communication.

Innovation 40

Innovation millennials Leadership Social Media 40

The Hourglass Blog

NOVEMBER 21, 2011

skip to main | skip to sidebar. Developing Millennial Leaders. Millennials. Monday, November 21, 2011. Things Ive Learned from Being a Board Member. At the end of this year I will no longer be posting here at The Hourglass Blog. To see my reasons why click here. To keep following me on my new blog, go here. Posted by Eric Lanke.

millennials 40

millennials Innovation Social Media Committee 40