NXUnite

MARCH 19, 2025

Your event may also offer tangential benefits, such as increased brand awareness and more connections with local nonprofits , but keep in mind that these are not the main focuses of your event. Lets take a look at the main types of events you may want to host to meet your small businesss goals: Sales events.

Tips 130

Tips Recruiting Recruitment Maine 130

Blue Sky eLearn

FEBRUARY 4, 2020

However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. Association management software (AMS) functions as one main database containing all interactions between your association and its members. Email marketing software.

Organization 270

Organization LMS Software Social Media 270

Reid All About it

JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). – Revenue Success from Scratch: One Association’s Story. Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Presenters: Chase Brunson, Marketing and Development Manager, The Rise School of Austin. Quick hits. This is so me.

LMS 361

LMS Revenue Tips Strategy 361

Reid All About it

JULY 17, 2020

Meetings Today talked to event planners about revenue diversification, in-person vs. virtual attendee engagement, and managing your mindset. Tony Rossell, Marketing General, Inc. ). At the farmers market, some of the farms bring in a pickup truck with a bed full of corn. Presenters: Megan Powers, Founder, Powers of Marketing.

Montana 341

Montana Revenue Strategy Education 341

Reid All About it

JUNE 18, 2021

Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Community experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.

LMS 369

LMS Certificate America Committee 369

Higher Logic

APRIL 12, 2018

On the front-end sales line here at Higher Logic, we often hear organizations are happy with using social media platforms as their main line of communication with and between their members. It's a chance to grow your revenue. The Problem with Using Public Social Media Platforms. event registrations or donation campaigns).

Organization 143

Organization Social Media Maine Revenue 143

Spark Consulting

DECEMBER 4, 2020

As we look to 2021, I see three main membership challenges for associations: Remember that membership is a lagging indicator. Per Marketing General’s annual Membership Marketing Benchmarking Report , the Q4 2007 economic crash didn’t fully show up in association metrics until 2009. Ouch, I know.

Revenue 221

Revenue Committee Maine Conference 221

Event Industry News

NOVEMBER 4, 2020

Chaired by Mykyta Fastovets from technology company ExpoPlatform, this wonderfully European panel on Day Two of Event Tech Live featured Stephan Forseilles of Easyfairs, Stuart Ledden marketing director at Tarsus and Matthias Tesi Baur, MBB-Consulting Group’s CEO.

Revenue 120

Revenue Maine Tips Technology 120

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 281

Maryland LMS Revenue Strategy 281

Socious

NOVEMBER 7, 2016

According to The State of Inbound 2016 report, only 18% of outbound marketers consider their strategy effective. Compare that to 81% of inbound marketers and you have a compelling idea of just how well inbound works. Those statistics represented marketers from over 130 countries. As a customer marketer, you already know this.

Marketing 100

Marketing Content Revenue Products 100

Reid All About it

SEPTEMBER 15, 2023

If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign.

LMS 264

LMS Revenue Arlington Education 264

MemberClicks

SEPTEMBER 29, 2022

and relying on a single revenue stream is too risky. This is where non-dues revenue comes into play. By generating non-dues revenue, you can: Grow your association’s revenue Avoid implementing higher membership dues Diversify your revenue streams. What is Non-Dues Revenue? But remember: no size fits all.

Revenue 98

Revenue Tips Certificate Social Media 98

Blue Sky eLearn

MAY 16, 2019

While some of this information may be included in the main education department overview, it’s important to also keep these items separate and readily available. Some important reports that come to the top of my head include: Revenue reports. You may have a full marketing department handling everything, you may not.

Tips 211

Tips Education FAQ Sample 211

Higher Logic

MAY 29, 2020

If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. Your organization needs to bring in new members to meet revenue goals, and often, this includes increasing the young member base.

Social Media 254

Social Media Member Engagement Tools Revenue 254

Reid All About it

FEBRUARY 1, 2019

Billhighway brings us a conversation between two component relations professionals (CRPs) about a wide range of topics, including marketing chapter membership in rural communities, selling organizational memberships, measuring chapter performance, and more. Presenter: Peggy Hoffman, president, Mariner Management & Marketing.

Certificate 107

Certificate Chicago DC Washington 107

YourMembership

OCTOBER 16, 2014

You should keep in mind that the revenue social media networks generate comes from the data they constantly collect – from your members and anyone else who freely shares their personal data by using these systems. LinkedIn generates revenue through three main channels – talent solutions, marketing solutions, and premium subscriptions.

Social Media 150

Social Media California Revenue Class 150

Reid All About it

AUGUST 2, 2024

Association marketing maturity. In its Marketing Benchmarks for Associations report, Mighty Citizen assesses the marketing maturity of associations in six categories: research/analytics, branding/strategy, marketing/SEO, UX design/content, technology, and team dynamics. Most blog posts are marketing dead ends.

Cleveland 270

Cleveland North Carolina Analysis Content 270

Associations Now

NOVEMBER 5, 2024

“When we look at the results as a whole, there’s one really consistent message, and that is association professionals continue to not believe career advancement benefits are as important as they are,” said Tirrah Switzer, Senior Director of Product Marketing at Momentive.

Report 62

Report Survey Software Certificate 62

Reid All About it

NOVEMBER 26, 2021

Find out how to apply the three cornerstones of a culture of engagement and understand the main reasons your good employees leave. Marketers plan to produce more digital assets in 2022 than any other year. Host: American Marketing Association. Annie Henderson, Marketing and Communications Manager, ASBO International.

Revenue 195

Revenue Newsletter Certificate Leadership 195

Reid All About it

JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Facebook Giving Tools are not just the next generation fundraising platform – for many new and small charities, they are now the main source of individual giving. Bill Cushard, Director of Marketing, ServiceRocket.

LMS 243

LMS Software Chicago Washington 243

Reid All About it

MARCH 18, 2022

MemberSuite explains how associations can take advantage of the opportunities in the booming credentials market by adopting agile processes, partnering with member companies, tuning up marketing campaigns, and more. Hear how event data can help us navigate these market shifts while minimizing the risk to our organizations and brands.

Revenue 39

Revenue Technology Video LMS 39

Spark Consulting

JANUARY 28, 2014

Not that all that stuff isn’t great, of course, but I think maybe the most helpful thing I do for clients is get them to sit down for an hour or two after we finish whatever the main focus of the engagement was, discuss what we learned, talk about what we’d do differently the next time, and document the whole thing.

Maine 150

Maine Strategy Revenue Course 150

WBT Systems

FEBRUARY 20, 2018

Find out how much staff time (in dollars) is spent on marketing and managing the program compared to revenue generated. Or is this program considered a commodity product by the marketplace so the organization providing it at the lowest price is gaining the market share? Is the program even meeting a market need?

Education 161

Education How To Certificate Committee 161

Higher Logic

JULY 19, 2018

Because it’s the main way we receive valuable communications. Without that personalization, we often lose interest and unsubscribe from email lists long before completing the call-to-action that the marketer sending the email was hoping for. This is easy to do using marketing automation’s web tracking feature.

Tips 159

Tips eBook Marketing Newsletter 159

Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. Association revenue. Professionals for Association Revenue released their Association Business Development Landscape Survey report. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Chapter habits.

Revenue 207

Revenue Leadership Committee Certificate 207

Sequence Consulting

SEPTEMBER 8, 2022

It brings in more revenue without any extra expenses. A 5% increase today will result in a significant 60% rise in revenue over a decade. A 5% increase today will result in a significant 60% rise in revenue over a decade. Ensuring that your revenue from dues surpasses the cost of serving your members is essential.

Revenue 72

Revenue Strategy Price Analysis 72

Higher Logic

JULY 20, 2017

Community is often looked at as a standalone application or service that’s tacked onto a company’s overall suite of platforms, such as their corporate website, their marketing automation platform, their email engine, and their CRM. Should marketing own the community? What about customer support? Integrations.

How To 166

How To System Process Team 166

Reid All About it

AUGUST 9, 2024

Benchmarking reports are also an effective content marketing tactic for associations and industry partners. Seeing the encroachment of AI into the arts, communication, and marketing, Mark Schaefer reminds us of the “ durability of human creativity ” and “emotional connection to actual people.” AI vs humans. More info/register.

Cleveland 270

Cleveland LMS Press Release Content 270

Event Industry News

JUNE 7, 2019

Describing the benefits of “online events”, William listed five main reasons why he was an advocate for them: The audience is unlimited, and organisers are not restricted to having a venue with a certain capacity. They are easier to market. They are much cheaper as online attendees do not require feeding, heating or facilities.

Revenue 79

Revenue Maine Technology Examples 79

Higher Logic

FEBRUARY 10, 2017

While we may not do a great job of tracking our community’s competitive advantage and revenue/cost savings right now, one thing is clear: communities have impact. Nearly all – 92 percent – of marketing and community leaders surveyed reported that their community has an impact on the organization. That’s a sizeable number.

Revenue 120

Revenue Survey Analysis Maine 120

GrowthZone

APRIL 20, 2021

Consider the difference between your marketing plan and the “game” played by mass media. Further moving value away from just advertising , there are four main drivers of sponsor value: Exclusivity. Or at least, they aren’t only advertising. Advertising is mass. Targeted, sure, but scaled. Perception.

United States 148

United States Revenue Maine Examples 148

Higher Logic

FEBRUARY 13, 2018

In our example, the customer support community’s main KPI is customer service costs. There are two main comparisons you can use. Communities with other KPIs may find useful data from finance, operations, and marketing. Customer support costs. Acquisition. They’re also metrics any online community can use to show business impact.

Cost 107

Cost Maine Examples Revenue 107

Forj

JUNE 3, 2021

Without an advanced enterprise LMS, it’s significantly more challenging to do so, let alone save time, increase membership, collect non-dues revenue, and more. If you’re reading this guide, it’s a good guess that you’re on the market for a new enterprise LMS solution. Low non-dues revenue. Let’s dive in.

LMS 172

LMS Learning Management System Course Revenue 172

Association Adviser

MAY 23, 2018

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) Often, they aren’t—which is where we run into trouble with membership growth, retention and revenue. at Naylor Association Solutions.

Revenue 72

Revenue Survey Communications Content 72

Association Briefings

AUGUST 23, 2021

Like most successful businesses, smart associations must look to diversify their revenue streams. That’s where non-dues revenue comes into play. Let’s take a look at a few marcomm-focused non-dues revenue opportunities for associations of all sizes. That’s where non-dues revenue comes into play. What’s the No.

Revenue 52

Revenue Social Media Newsletter Email Marketing 52

Forj

APRIL 22, 2021

Are you creating new eLearning courses to provide value to members and bring in revenue for your association’s learning business? But, pricing them too low will prevent your team from making any meaningful revenue. Marketing the new course? Pricing them too high may deter members from investing. Where is the middle ground?

Price 172

Price Course LMS Discount 172

WBT Systems

APRIL 10, 2018

Did everyone understand the main points of your argument? If specific market segments are top of mind, use them as an example—for example, young professionals , members who don’t attend in-person events, or chapters. How will it help you respond to and get ahead of market needs and to take advantage of emerging opportunities?

LMS 166

LMS How To Learning Management System Proposal 166