The Big Picture

JULY 15, 2025

00:09:39 [Speaker Changed] If I’m not mistaken, Charlie Merrill was, his whole philosophy was bringing Wall Street to Main Street. We we’re gonna push into Main Street. We we’re gonna push into Main Street. I vividly recall writing a, a market commentary, I wanna say September, but maybe it was October oh nine.

United States

Click

OCTOBER 28, 2024

Four Ways Social Media Can Add Muscle to Your Marketing Social Media – love it or loathe it, you cant ignore it! Social is now a vital component of every marketing campaign so lets take a look at four major benefits it can help to deliver. billion people actively use social media.

Social Media

Aaron Wolowiec

AUGUST 10, 2015

Marketing is much more difficult than most people think. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. That’s according to a new benchmarking study on association marketing by Demand Metric and HighRoad Solution. “ Print, however, ranks eighth in terms of effectiveness.

Report

YourMembership

MARCH 6, 2012

March 6th, 2012 | Posted in Social Media and Business Trends. A common writing exercise for fiction writers is to write a short story and then switch the voice or point-of-view from which it is told – take first person to third or main character first person to narrated by a secondary observer of the action. Leave a Reply.

Content

GlowGlobally

APRIL 18, 2011

Market & Biz Plan. Behind China’s Great Firewall – A Social Media Platform Primer. Categories: MARCOM , Market & Bus Planning , Member Services. Categories: MARCOM , Market & Bus Planning , Member Services. Social Media in China – an opportunity for associations. Membership.

Social Media

Blue Sky eLearn

SEPTEMBER 12, 2018

Integrate your eLearning content into your social media marketing strategies. The main idea is to offer your members mobile, easy-to-consume content that keeps them in the loop and keeps you on their mind. Promote the session on your social media and other digital marketing channels. About the Author.

Content

YourMembership

FEBRUARY 9, 2012

February 9th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. com we have a monthly e-newsletter, and we also maintain a private members-only group on Facebook, in addition to our main Facebook page. Highlight the most active members in your e-newsletters or social media posts.

Tampa

YourMembership

MARCH 12, 2013

The following is a guest blog post from Leni Hall, a web support specialist with a focus on social media at YourMembership.com. She is currently pursuing her Bachelors of Science Degree in Internet Marketing through Full Sail University.

Organization

Mizz Information

OCTOBER 24, 2014

At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE''s Technology Conference. The good news is that this is partly because associations seem to have mostly moved beyond the "should we be doing social media?"

Social Media

Higher Logic

APRIL 3, 2018

The secret to doubling your donation revenues through matching gifts is simply marketing them to your constituents. You can use these four marketing strategies to boost both donor awareness and your matching gifts revenue: Raise awareness by explaining matching gifts to your donors. Around membership renewal deadlines.

Strategy

Higher Logic

APRIL 2, 2019

However, marketing doesn’t end when the ink is dry on the contract. As made clear, many companies are leaving money on the table if they don't continue marketing to existing customers once they make an initial purchase. The problem is that not enough companies connect these top goals with customer marketing. That being said….

Marketing

Blue Sky eLearn

FEBRUARY 4, 2020

Association management software (AMS) functions as one main database containing all interactions between your association and its members. Manage registration, marketing efforts, and product add-on revenue all through your main database. Email marketing software. Social media platforms.

Organization

Aaron Wolowiec

OCTOBER 11, 2016

Associations aren’t often regarded as agents of change, but recently, Marketing General Inc. , According to the survey, association innovation tends to focus around a few main areas: website and social media; conventions, conferences and seminars; education programs; and membership, technology and marketing (56 percent each).

Social Media

Higher Logic

MAY 20, 2020

One of the main reasons someone joins an association is to advance in their career, which starts with education. Check out the Ultimate Guide to Marketing Automation, available below. Your members are the main users of your association technology, so why not have them hear the benefits of using this tech from your partners?

Revenue

Higher Logic

OCTOBER 6, 2016

Ok, name the first social media influencer who comes to mind. They’re all over the news and social media, and even if you don’t pay attention, it’s hard to avoid them. They might have tons of followers on social media, published books, or are seen as influential thought leaders.

Social Media

Thanks For Playing

DECEMBER 13, 2011

skip to main | skip to sidebar. We also had some great resources listed in our handout: The Altimeter social media measurement compass , aka "what REALLY matters - and its not raw number of fans.". The Marketing Sherpa 2011 Social Marketing Benchmark Report. Alltop Social Media. What the Tech?

Social Media

Higher Logic

JUNE 5, 2018

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way.

Marketing

Thanks For Playing

APRIL 5, 2012

skip to main | skip to sidebar. Have a conference thats for marketing directors? Why are you sending a thousand marketing messages to CEOs? As we all know by now, one of the key differences to social media is that its a PULL mechanism. Were still using these platforms as push marketing outlets. ► 2008.

Social Media

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in). Potential members. Stakeholders.

Marketing

Higher Logic

OCTOBER 5, 2017

Dr. Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. From Dr. Berger, we learned that word-of-mouth marketing and customer engagement are a predictable science, not an artform.

Marketing

Thanks For Playing

JULY 10, 2012

skip to main | skip to sidebar. Years ago Association Forum did something like this with Pine and Gillmore (The Experience Economy) as the sages on the stage and the sections c0o-led by association profs and consultants, each focused on a particular functional area: marketing, etc. A Recipe for Social Media ROI.

Proposal

Optimist Consulting

MARCH 26, 2014

Cloud solutions will help organisations to integrate their CRM and website – after all the main membership sector CRM providers were listed, CiviCRM ’s open source platform was noted as one of the most used systems. had a dedicated member of staff responsible for social media, but this figure had grown to 37.5%

Report

Aaron Wolowiec

AUGUST 6, 2013

A couple months ago I wrote an article for “Associations Now” about how marketing requires different skills than it once did. As more potential tactics and options for marketing have emerged, more is expected of a marketer. It’s the marketer’s job to be informed about all the traditional and new marketing techniques.

Marketing

YourMembership

JANUARY 6, 2012

January 6th, 2012 | Posted in Social Media and Business Trends. Yes, ideally you want to funnel your traffic from social networking sites to your main website but you should never dictate how someone wants to connect with you. Smith is the Director, Inbound Marketing at YourMembership.com. YourMembership.com Blog.

Social Media

Higher Logic

MAY 29, 2020

If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. Objection 2: Social Media. Example: “It would be much easier to create a social media group.

Social Media

Thanks For Playing

JANUARY 26, 2012

skip to main | skip to sidebar. And all of us good little marketers nod our heads in agreement with the above. Labels: branding , Marketing. Alltop Social Media. How to Manage Social Employees, Social Media at Events, and Car Talk. SmartBrief on Social Media. Thanks For Playing.

Social Media

Higher Logic

APRIL 9, 2019

Choosing imagery for your content marketing campaigns is really hard. Just this weekend, I saw a stock photo I’ve seen a thousand times on Shutterstock used as the main creative on a prominent highway billboard. If you’re posting the image on social media, rely on latest sizing guides. Looking for more marketing tips?

Content

Thanks For Playing

MAY 17, 2012

skip to main | skip to sidebar. Alltop Social Media. How to Manage Social Employees, Social Media at Events, and Car Talk. SmartBrief on Social Media. Social Media And Events Continue To Grow: 2012 Research. Thanks For Playing. Seeking community in associations since 2008.

Social Media

Thanks For Playing

APRIL 26, 2012

skip to main | skip to sidebar. ” They asked each speaker to answer (in 75 words or less) the question: What development, trend, or marketing innovation do you predict will be in place by the fall of 2012 to influence every direct marketer’s year-end planning? Alltop Social Media. Thanks For Playing.

Social Media

Wild Apricot

MARCH 21, 2011

With more than 90 million members in over 200 countries and updated social sharing and company page features, LinkedIn might want to include it as part your organization's social media mix.( read more ).

Organization

Thanks For Playing

DECEMBER 27, 2011

skip to main | skip to sidebar. Either as a result of the slowdown in hiring or the changing needs of the market or both, CEO Update is a lot more than just job openings these days. . Alltop Social Media. How to Manage Social Employees, Social Media at Events, and Car Talk. Thanks For Playing.

Social Media

YourMembership

OCTOBER 16, 2014

I was talking with an association executive recently about their social media and online community efforts and was surprised to learn that they were considering turning off their integrated online community in favor exclusively using the LinkedIn group page for their association. This includes ads for jobs, seminars, and other content.

Social Media

Nonprofit Marketing Guide

JUNE 20, 2023

Our senior advisor, Anysa Holder, talked about how nonprofit marketers are using AI this past March in Unlocking the Power of AI for Nonprofit Communications. Marketers are mainly using generative AI for: Market Research: You can use an AI tool to tell you what the most popular nonprofits are in your area.

Tips

Thanks For Playing

DECEMBER 14, 2011

skip to main | skip to sidebar. Punk Views on Social Media is now public, which means you can lurk without getting kicked out! There IS no ROI to social media marketing. But thats OK, because theres no ROI of marketing period. Social media trends for 2012. Alltop Social Media.

Social Media

Thanks For Playing

JUNE 19, 2012

skip to main | skip to sidebar. This may be the most important question you need to ask yourself when launching a marketing campaign. Labels: Marketing. Alltop Social Media. How to Manage Social Employees, Social Media at Events, and Car Talk. SmartBrief on Social Media.

Social Media

YourMembership

FEBRUARY 22, 2013

When starting a business, your main objective usually involves turning a profit. There are two main reasons these posts are bugging me. The social-media-based videoconferencing platform offers ample opportunities to stretch your event’s budget and reach. First of all, they all consist of a number of tips.

Social Media

Reid All About it

JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Presenters: Chase Brunson, Marketing and Development Manager, The Rise School of Austin. Ed Salvato, LGBTQ marketing specialist. Quick hits. Four questions to help vet your content ideas.

LMS