Association Analytics

FEBRUARY 20, 2024

Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value. Once you invest in some of these strategies, it’s important to track what works to engage with potential members.

Strategy 169

Strategy Social Media Discount Newsletter 169

Reid All About it

JUNE 18, 2021

Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Community experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.

LMS 369

LMS Certificate America Committee 369

Reid All About it

AUGUST 9, 2024

Association strategy. He warns against relying on yesterday’s programs and generational stereotypes to guide your strategy. Benchmarking reports are also an effective content marketing tactic for associations and industry partners. If you or your brand want to stand out in your market, you must become known, trusted, and loved.

Cleveland 270

Cleveland LMS Content Press Release 270

Reid All About it

AUGUST 2, 2024

Association marketing maturity. In its Marketing Benchmarks for Associations report, Mighty Citizen assesses the marketing maturity of associations in six categories: research/analytics, branding/strategy, marketing/SEO, UX design/content, technology, and team dynamics. Sponsorship strategy. Website content.

Cleveland 270

Cleveland North Carolina Analysis Team 270

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 281

Maryland LMS Revenue Strategy 281

Reid All About it

JULY 17, 2020

Pandemic engagement strategies. MemberSuite identifies five strategies for engaging members during this next phase of the pandemic crisis : content, education, community, volunteering and causes. Tony Rossell, Marketing General, Inc. ). 5 virtual conference pricing strategies. MeetingsNet ). Allen, Washington Post ).

Montana 341

Montana Revenue Strategy Conference 341

Higher Logic

DECEMBER 6, 2018

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. Behavioral data and segmentation are key to maximizing the value of your targeted marketing efforts.

Newsletter 189

Newsletter Maine Content Marketing 189

Socious

NOVEMBER 7, 2016

According to The State of Inbound 2016 report, only 18% of outbound marketers consider their strategy effective. Compare that to 81% of inbound marketers and you have a compelling idea of just how well inbound works. Those statistics represented marketers from over 130 countries. These are its three main pillars.

Marketing 100

Marketing Content Revenue Products 100

Blue Sky eLearn

FEBRUARY 4, 2020

From creating processes for handling your association’s most valuable asset (your data) to delegating tasks to maintain an organized strategy, this guide covers it all. Association management software (AMS) functions as one main database containing all interactions between your association and its members. Email marketing software.

Organization 270

Organization LMS Software Social Media 270

Aaron Wolowiec

OCTOBER 11, 2016

New ideas, new inventions, new strategies, new operating plans. Associations aren’t often regarded as agents of change, but recently, Marketing General Inc. , Most of us realize innovation is key to driving a business forward. The options are limitless – even for associations.

Social Media 191

Social Media Innovation Survey Education 191

Associations Now

MARCH 26, 2019

If your organization is attuned to a more hands-on customer service strategy, it can be a weird feeling to have to field a response in a Twitter comment or a comment thread on a blog post. Michael Ringman, the CIO of TELUS International, noted in the piece that it means that you need to have a response strategy for all hours of the day.

Strategy 100

Strategy Social Media Maine millennials 100

Aaron Wolowiec

APRIL 1, 2013

This plan often does not drill down, however, into the specifics of education strategy (and the chances it extends to digital learning are equally shaky). At right, you’ll find the results to two different poll questions on the topic of education strategy. Effectively marketing programs. The main goal should be the bottom line.

Education 100

Education Strategy Content Course 100

Velvet Chainsaw

SEPTEMBER 22, 2020

The strategy behind not offering a virtual expo, but leveraging sponsorships for virtual engagement that can be extended to year-round. How smart marketing increased registration dramatically within the last two weeks of the event. How positioning a virtual job fair helped connect attendees without competing with the main event.

Strategy 105

Strategy Maine Cost Content 105

Aaron Wolowiec

AUGUST 10, 2015

Marketing is much more difficult than most people think. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. That’s according to a new benchmarking study on association marketing by Demand Metric and HighRoad Solution. “ Print, however, ranks eighth in terms of effectiveness.

Report 100

Report Marketing Detroit Social Media 100

Reid All About it

SEPTEMBER 15, 2023

Data strategy. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. – Host: Meetings Today Speaker: Alyssa Peltier, Senior Manager of Event Marketing, Cvent Wed 9/20 at 2 p.m.

LMS 264

LMS Revenue Arlington Education 264

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in). Potential members.

Marketing 100

Marketing Newsletter Social Media Recruiting 100

Reid All About it

JUNE 7, 2019

MemberSuite recommends a member-first approach to your association’s email strategy. The Road to Member Engagement Is Paved with Personalized Marketing. Learn how to gather your best member interactions and pivot from simply collecting data to modernizing your member outreach and engagement strategies. Absolutely not? *All

Proposal 170

Proposal eBook Maine Tips 170

Nimble AMS

MAY 16, 2024

Has your organization used Artificial Intelligence (AI) to do basic marketing tasks? If not, it might be time to consider leveraging AI to improve your member marketing strategy. Read our blog to learn helpful tips to get started using AI in your association’s member marketing. What is member marketing? Learn more.

Marketing 81

Marketing How To Discount Tips 81

Associations Now

MARCH 2, 2020

Whether you base your current content model on content buckets or pillars, at some point you may find that the organizing strategy for the content your association creates is no longer serving its purpose. Eventually, the principles guiding your content strategy no longer connect with the strategic goals of your organization.

Content 94

Content Strategy How To Analysis 94

Association Adviser

NOVEMBER 27, 2017

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

CA 79

CA Marketing eBook Survey 79

Blue Sky eLearn

APRIL 15, 2019

Recently, Michelle Nolin, Learning Strategy and Instructional Design consultant from Learn Ethos, LLC and Linda Anguish, Director of Accreditation Services at the Institute of Credentialing Excellence presented a webinar on choosing the right model between certificates and certification programs. Helpful in opening new markets.

Certificate 177

Certificate Maine Content Review 177

Higher Logic

MAY 16, 2019

This change in the member’s journey requires a proactive, responsive, data-driven strategy so that you can engage each member at various levels of the funnel. I define and see the impact of digital transformation for associations using three main pillars. How to Adapt Your Digital Strategy for the New Member Journey.

Member Experience 196

Member Experience Technology Content Communications 196

Spark Consulting

JANUARY 28, 2014

Not that all that stuff isn’t great, of course, but I think maybe the most helpful thing I do for clients is get them to sit down for an hour or two after we finish whatever the main focus of the engagement was, discuss what we learned, talk about what we’d do differently the next time, and document the whole thing.

Maine 150

Maine Strategy Revenue Course 150

Higher Logic

MARCH 30, 2017

Few of us exist in companies that openly embrace community as a compelling, wondrous silver bullet of a business strategy. The 2017 Business Impact of Online Communities study shared the perceived connection between online communities and competitive advantage, per 271 marketing and community professionals. And that's exciting.

Strategy 120

Strategy How To Sample Class 120

Higher Logic

JULY 19, 2018

Because it’s the main way we receive valuable communications. Without that personalization, we often lose interest and unsubscribe from email lists long before completing the call-to-action that the marketer sending the email was hoping for. Include these 5 tactics in your strategy before hitting send. Everyone uses email.

Tips 159

Tips eBook Newsletter Marketing 159

Reid All About it

NOVEMBER 6, 2020

MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. Learn how to scale your community for a global market and adopt a better appreciation and mindset when addressing a global audience versus a single regional language approach. Innovation and membership growth.

Learning Management System 285

Learning Management System Education Communications Case Study 285

Reid All About it

FEBRUARY 1, 2019

Billhighway brings us a conversation between two component relations professionals (CRPs) about a wide range of topics, including marketing chapter membership in rural communities, selling organizational memberships, measuring chapter performance, and more. Presenter: Peggy Hoffman, president, Mariner Management & Marketing.

Certificate 107

Certificate Chicago DC Washington 107

Reid All About it

JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Facebook Giving Tools are not just the next generation fundraising platform – for many new and small charities, they are now the main source of individual giving. Elise Dopson, Databox ). More info/register.

LMS 243

LMS Software Chicago Washington 243

Blue Sky eLearn

MARCH 31, 2020

Before formulating your member acquisition strategies, it’s always a good idea to do some research. Whether your association is made up of education leaders or marketing professionals, increasing your membership strengthens your association as a whole. How can I make a good first impression? How can I make a good first impression?

Directory 239

Directory Association Management FAQ System 239

Higher Logic

JULY 20, 2017

Community is often looked at as a standalone application or service that’s tacked onto a company’s overall suite of platforms, such as their corporate website, their marketing automation platform, their email engine, and their CRM. Should marketing own the community? What about customer support? Integrations.

How To 166

How To System Team Marketing 166

Reid All About it

APRIL 6, 2018

The weekly list of free educational events and resources for the association community… With so many event apps on the market, how do you even begin to find one? Now, the main event: free professional development events for the association community. Presenter: Mark Bornstein, Vice President, Content Marketing, ON24, Inc.

DC 39

DC Washington Review Resources 39

WBT Systems

APRIL 10, 2018

Did everyone understand the main points of your argument? Align your case with organizational strategy and goals. This need must align with your association’s strategies and goals. How will a new LMS help your association better support your learning strategy and your organizational strategy? Staff productivity.

LMS 166

LMS How To Learning Management System Proposal 166

Blue Sky eLearn

AUGUST 21, 2018

While you may be the main point of contact, don’t let all the conversations and decisions rest on your shoulders. While there are many moving parts on the vendor side of an LMS implementation, there are plenty of moving parts in your organization as well. Membership. Meeting Planning. Customer Support. Be Prepared.

LMS 194

LMS Tips Project Course 194

Blue Sky eLearn

MAY 16, 2019

While some of this information may be included in the main education department overview, it’s important to also keep these items separate and readily available. You may have a full marketing department handling everything, you may not. Some important items are: The marketing calendar.

Tips 211

Tips FAQ Education Sample 211

Achurch

AUGUST 23, 2022

Watch the main channel for ideas and consult with staff to see what merits its own sub-channel. Many professional match-making tools are on the market now, including Hallway, which creates spontaneous video chats in Slack that anyone can join. The post Refreshing Your Virtual Watercooler Strategy appeared first on Achurch.

Strategy 83

Strategy Team Video Tools 83

YourMembership

FEBRUARY 22, 2013

When starting a business, your main objective usually involves turning a profit. Someone asked me after a client strategy session how we’d approach working with a group comprised entirely of creative people. There are two main reasons these posts are bugging me. This is about making sure your strategies (assuming you have them!)

Social Media 150

Social Media Content Industry Tips 150

Higher Logic

MAY 29, 2020

If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. Looking to personalize and target your email communications strategy to different member segments? Growing Non-Dues Revenue.

Social Media 254

Social Media Tools Member Engagement Revenue 254