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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Showcase Benefits of Technology. One of the main reasons someone joins an association is to advance in their career, which starts with education. Check out the Ultimate Guide to Marketing Automation, available below. Showcase Benefits of Technology. Use Webinars to Communicate. Onboard New Members. Let’s dive in.

Revenue 296
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Technology + CSR: How to Get The Most Out of Your Programs

NXUnite

In this guide, we’ll cover the benefits of CSR for businesses and the types of technology you should keep your eye out for to create a more cohesive and streamlined corporate giving experience. Let’s refresh your memory on the main advantages: Increased visibility. Consider the main types of corporate giving initiatives to get started.

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Is There a Science to Word of Mouth Marketing and Going Viral? A Q&A With Dr. Jonah Berger

Higher Logic

Dr. Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. From Dr. Berger, we learned that word-of-mouth marketing and customer engagement are a predictable science, not an artform.

Marketing 184
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Association Brain Food Weekly: 6.18.21

Reid All About it

Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Host: Brandt Krueger, founder Event Technology Consulting. Sarah Parks, Director of Technology, Esler. Host: ASAE.

LMS 369
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Change is good…right?

Aaron Wolowiec

Associations aren’t often regarded as agents of change, but recently, Marketing General Inc. , According to the survey, association innovation tends to focus around a few main areas: website and social media; conventions, conferences and seminars; education programs; and membership, technology and marketing (56 percent each).

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Use Marketing Technology to Solve Members’ Problems Before They Are Perceived

Association Adviser

When deciding whether or not to renew or become a new member, cost is usually not the main decision point, Vivian Swertinski of Informz and Elizabeth Arritt of the American Association of Airport Executives explained. at the 2017 ASAE Technology Conference & Expo held Dec. You Just Read My Mind!” 12-13, 2017. Automated workflows.

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Association Brain Food: 8.2.24

Reid All About it

Association marketing maturity. In its Marketing Benchmarks for Associations report, Mighty Citizen assesses the marketing maturity of associations in six categories: research/analytics, branding/strategy, marketing/SEO, UX design/content, technology, and team dynamics. Most blog posts are marketing dead ends.

Cleveland 267