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Try Before You Buy

Spark Consulting

So far, their recruitment plan has mostly been for the membership director to call CEOs of nonmember organizations and ask them to join. And it does work, for some of them (they do recruit at least a few new members every year). I asked him: “What would members (not staff) say your main member value proposition is?

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4 Tips for Hosting a Successful Event for Small Businesses

NXUnite

These might fall into the following categories: Generate leads and sales Increase brand awareness Strengthen customer relationships and loyalty Give back to the community Network with other local organizations Recruit new employees Boost employee satisfaction For example, lets say your small business is a gym.

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Association Brain Food: 1.10.25

Reid All About it

Brain Food readers can earn up to 10 CAE credits by attending Chris Gloedes popular Association Member Growth Certificate Course.Over 1,000 association execs have finished the course after learning how to conduct research, develop relevant benefits, establish member content gates, evolve recruitment and retention campaigns, and grow membership.

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5-Step Guide to Calculating Your Member Retention Rate

Higher Logic

Step #3: Check How Many Members You Recruited. You also need to know how many new members you recruited during your period of interest, so that you don't include them as retained members in your final retention measurement. There are three main reasons, from our perspective. This number is represented by MN in our formula.

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Engagement: What About Scoring?

Spark Consulting

One of the other main topics we discussed was Engagement Scoring. Back before Maddie and I launched The No BS Guide to Digital Transformation , I had been writing a brief series on member engagement, inspired by serving on a virtual panel on engagement, organized by Mary Byers, for the Veterinary Medical Association.

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Membership 101: Should You Reward Novelty or Loyalty?

Spark Consulting

Growth is a result of two complimentary actions: recruitment and retention. All that rewarding of novelty helps with recruitment. Or priority access to the main hotel. And that’s all fine. Definitely keep doing that. But what do you do for your long-term, loyal members? What could you do to recognize loyalty?

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5 Tips for Getting the Most Out of Your Association’s Event

Blue Sky eLearn

With the right tools and strategies on your side, you can build out an approach to event planning that will always support these goals of recruitment and engagement. Encourage current members to volunteer for events or try and recruit others for you. More on this in the next section. . Password-free registration.

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