Reid All About it

JUNE 29, 2018

I just got back last night from visiting my family in Massachusetts so I haven’t had a chance to put together my usual list of free webinars and educational events. By now it’s proven that content marketing works if you do it the right way. Marketing, Membership and a View of the Digital Future for Associations (Association Chat).

Chicago 30

Chicago Massachusetts Washington DC 30

Associations Now

MAY 19, 2016

New research from the Massachusetts Technology Leadership Council argues that the state’s tech industry is doing better than many others on the diversity front but that it still has a ways to go. In Massachusetts, the technology economy is surging.

Massachusetts 40

Massachusetts Industry Boston Recruitment 40

Higher Logic

MARCH 19, 2019

On top of that, you can use marketing automation to retarget advertisements. What will potential advertisers or your marketing team want from the advertising spaces you’re offering? Read more: Why You Should Be Segmenting Your Members By Data Rather Than By Type. Make engagement growth a priority.

Revenue 191

Revenue Tips Massachusetts Newsletter 191

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Gamification at events. EventMobi explains the psychology behind gamification. Damn, that was good.

Revenue 264

Revenue Price Denver Tools 264

Reid All About it

AUGUST 4, 2017

Instead, in case you’re dying to know, I’m heading to Massachusetts for a family gathering. Right now it’s helping SaaS marketers determine who their next best customer might be, but its founder imagines all kinds of potential uses. Host: American Marketing Association. Host: American Marketing Association.

Chicago 150

Chicago Massachusetts LMS Guidelines 150

Nimble AMS

SEPTEMBER 8, 2022

In the Salesforce State of Marketing report, 84% of marketers surveyed said customer expectations were changing their digital strategies. . Marketing Cloud. With Marketing Cloud, staff can leverage AI to anticipate member behavior and provide a personalized experience. Salesforce Einstein.

Organization 112

Organization Massachusetts Revenue Survey 112

Reid All About it

MAY 29, 2020

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. Jordan Marsh was a department store chain in Massachusetts that was famous for its big blueberry muffins—mine aren’t as big but they’re just as good. Intriguing.

San Diego 259

San Diego North Carolina Conference Strategy 259

GlowGlobally

MARCH 4, 2010

Market & Biz Plan. Knowledge Application Gap Still Exists in Some Emerging Markets. Categories: Channels , Market & Bus Planning. They hold degrees from top institutions in Delhi and Massachusetts. Market & Bus Planning (44). Membership. Public Affairs. Where in the World are the Innovators?

Marketing 60

Marketing Massachusetts America Certificate 60

Nimble AMS

JANUARY 31, 2023

Learn how the Massachusetts Dental Society (MDS) leveraged Nimble AMS, boosting integration capabilities with advanced marketing solutions , learning management software , and events management technology , leading to an enhanced member experience.

Missouri 122

Missouri Software Illinois Massachusetts 122

Reid All About it

MARCH 3, 2023

I love the idea from Jay Ablondi of the Massachusetts Medical Society about sponsors being resident experts for boards and committees—a natural role for experienced industry partners. They explain how these AMS functions affect the member experience, how the AMS market is changing, and what you should look for in a new AMS.

Revenue 39

Revenue Tools Education Member Experience 39

Reid All About it

JANUARY 27, 2023

Granted, because of their job, some aren’t your target market, but many are. CAE, CMP, Deputy Executive Director, CPCU Society, The Institutes, Risk and Insurance Knowledge Group Beth Arritt, President & CEO, The Arritt Group Erika Jolly Brookes (moderator), Chief Marketing Officer, Higher Logic Tue 1/31 from 9 a.m. Gen Z values.

Learning Management System 41

Learning Management System Education Committee System 41

Reid All About it

JULY 23, 2021

Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. I spent time up in Massachusetts last week with my family enjoying local pizza, my brother’s carnitas, and Italian cookies and pastries , so time in my NC kitchen was limited. Host: Marketing General Inc.

Video 195

Video Technology Content Strategy 195

Reid All About it

FEBRUARY 3, 2023

Marketing plan. GrowthZone reviews the often confused elements of an association marketing plan : mission, goals, objectives, strategy, and tactics. Hosts: Fonteva & Protech Speakers: Jenifer Alonzo, Association Practice Lead, Fíonta Erin Lemons, Senior Director of Marketing, Fonteva & Protech Wed 2/8 at 1:30 p.m. –

LMS 40

LMS Video Technology Revenue 40

Nimble AMS

MAY 17, 2022

So, how can an association recruit and retain staff in this job seeker’s market? . TECH TIP: With Nimble AMS, the Massachusetts Dental Association streamlined staff work processes through automation and boosted revenue in their online store by 25%. Job quit numbers also rose in March to 4.5 Welcome technological feedback from members.

Recruiting 134

Recruiting Recruitment Technology Innovation 134

Higher Logic

MAY 2, 2019

Consider integrating engagement tools like marketing automation and online community platforms with your association’s database (either your AMS or CRM), which grant associations the opportunity to digitally connect with their members like never before. Utilize Engagement Tools to Increase Publication Awareness. How do I maximize its impact?

Tips 136

Tips Revenue Case Study Content 136

Associations Now

MARCH 12, 2019

Recently, the Event Marketing Association began offering a pay-as-you-go membership category in coordination with the launch of its new website. The Massachusetts Society of CPAs, for example, has a free student membership category for young people who may not yet be able to afford member dues. Free career-stage membership.

North Carolina 97

North Carolina Massachusetts Directory Recruitment 97

Associations Now

NOVEMBER 20, 2019

But Andy Freed, CEO of the Wakefield, Massachusetts-based association management company Virtual, Inc. , Freed says first-timers and fervent fans alike have fallen in love with the films, which have their own dedicated blog and have become excellent marketing tools for Virtual. “I Blockbuster Breaks.

Massachusetts 96

Massachusetts Video Products Review 96

Virtual

JANUARY 5, 2016

Here in the Northeast part of Massachusetts, it’s only a matter of time before that dreaded snow arrives! Marketing and Communications. Marketing and any Member Relations/Services department should be the hub of all membership contact. Human Resources. Legal Counsel or Insurance Policy Management. Finance/Accounting.

Massachusetts 100

Massachusetts Team Committee Technology 100

Reid All About it

MARCH 15, 2019

Being from Massachusetts, we scoffed at such a ridiculous statement. They’re seeking more ROI as they compare the value of association sponsorships with other marketing opportunities. The I Am IH Campaign – Leveraging Membership Marketing into Public Awareness. Dan Sundt, President and Chief Experience Officer, CXO Marketing.

DC 150

DC Washington Denver Sacramento 150

Associations Now

JUNE 20, 2019

In celebration of the Professional Photographers of America’s 150th anniversary, its Massachusetts chapter will reconvene this Sunday to re-create the group’s historic first photograph from 1869. Now, the Professional Photographers Association of Massachusetts will create a 21st-century version of the photograph. Google Search Status.

Massachusetts 56

Massachusetts Boston Press Release America 56

Potomac Core

AUGUST 29, 2017

It is clear that the global manufacturing sector has turned a corner, with improvements in demand and production seen in many key markets. As a result, the manufacturer outlook remains quite elevated and exports have increased this year – a nice turnaround after numerous challenges cited in the past two years.

Member Engagement 173

Member Engagement Survey Massachusetts Boston 173

Reid All About it

JULY 9, 2021

Even though I’m Massachusetts born and raised, I’m not a snob about canned clams—they have their place. The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Host: American Marketing Association. It’s the underlying principle of Inbound Marketing.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Associations Now

JULY 20, 2017

ACM administers the program and provides marketing and outreach materials, technical assistance and webinars, and strategic support for leveraging the initiative to participating museums. The project, which was first piloted in 2014, is based on several access models run at the city, county, and regional level.

Library 80

Library Massachusetts Press Release United States 80

Higher Logic

JUNE 6, 2019

Let’s be real: Google and Facebook own the majority of the ad market. For example, the Massachusetts Society of CPAs (MSCPA) offers advertising space on its online community and weekly newsletters and use an advertising kit to promote the space and the engagement rates. The problem? Someone else gets the ad revenue.

Tips 136

Tips Social Media Revenue Content 136

Associations Now

OCTOBER 25, 2019

Mimicking WeWork and other coworking operations, the Massachusetts Biotechnology Council recently opened a coworking space near its Boston headquarters. Coworking and flexible work spaces are popular office trends with staying power , which is why the Massachusetts Biotechnology Council opened its own coworking space for members.

Massachusetts 48

Massachusetts Boston Cost Team 48

Associations Now

OCTOBER 15, 2019

Recently, the Event Marketing Association began offering a pay-as-you-go membership category in coordination with the launch of its new website. The Massachusetts Society of CPAs, for example, has a free student membership category for young people who may not yet be able to afford member dues. Free career-stage membership.

North Carolina 78

North Carolina Massachusetts Directory Recruitment 78

Beth Kanter

FEBRUARY 14, 2018

This article shares insights from nonprofit marketers. . Facebook Video Tips from Non-Profit Marketers – Guest Post by Rebecca Brooks, Animoto. In the wake of that proclamation, many non-profits are understandably bewildered, wondering what this will mean for their Facebook marketing strategy.

Video 49

Video Marketing Tips Social Media 49

Associations Now

MARCH 13, 2014

Content marketing is nothing new. They all shared examples and lessons from for-profit content marketing strategies. Have any other examples associations can take from corporate content marketers? The post What Can Associations Learn From Corporate Content Marketers? Take some lessons from the for-profit world.

Content 40

Content Marketing Massachusetts Video 40

Reid All About it

MAY 6, 2022

Erin Lemons, Senior Director of Marketing, Fonteva & Protech. Catherine Rollins, Manager of Local Policy, Massachusetts Association of Realtors. Presenter: Beth Arritt, Association Evangelist for Higher Logic and former VP of Marketing at the American Association of Airport Executives. 1 CAE credit. More info/register.

Arlington 39

Arlington Project Newsletter Revenue 39

Associations Now

MAY 4, 2017

Amazon wouldn’t have any Oscars if not for Amazon Prime, which is why residents of Manchester-by-the-Sea, Massachusetts, are getting free memberships. The movie helped put the real-life Massachusetts city , population 5,136, on the map. The gimmick offers some lessons for associations.

Massachusetts 52

Massachusetts Video Course Price 52

Nimble AMS

APRIL 8, 2021

Here’s how they define it: “Digital transformation is the process of using digital technologies to create new — or modify existing — business processes, culture, and customer experiences to meet changing business and market requirements. This reimagining of business in the digital age is digital transformation.”.

Massachusetts 78

Massachusetts Process Software Technology 78

Velvet Chainsaw

OCTOBER 26, 2012

Data Source – The 2011 Fortune 500 and Social Media Adoption by Center for Marketing Research at the University of Massachusetts Dartmouth. Infographic by- GO-Gulf.com Web Design Company.

Social Media 40

Social Media Massachusetts Marketing 40

Forj

JULY 5, 2017

See the sessions below, and also read our blogs on the topic for more information: Designing Member Engagement into your Website and Using an LMS to Enhance Marketing and Increase Sales. Using Member Personas for Smarter Marketing and Increased Engagement . There is no “one size fits” all approach to membership marketing.

Minneapolis 79

Minneapolis Learning Management System New York California 79

GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. The goal was to help local businesses increase their volume of business during the summer and expand their long-term market regionally.

Communications 78

Communications Directory Social Media Massachusetts 78

Association Success

OCTOBER 16, 2019

In his book, Bahcall defines open innovation as the joint development between companies and customers of new ideas, technologies or markets. As Bahcall writes, a team at the Massachusetts Institute of Technology launched a reward strategy to create its own crowd. The FREE virtual conference returns Nov. So, how’d they do it?

Massachusetts 60

Massachusetts Innovation Team Project 60

Associations Now

SEPTEMBER 24, 2014

Want a sign that the Massachusetts biotechnology industry is booming? Formed in the late 1980s by the Massachusetts Biotechnology Council, the league slowly grew from a handful of teams to a grand total of 64 this year. Also: Which company makes the most reliable hard drives? Look no further than its softball league. Other good reads.

Massachusetts 40

Massachusetts Case Study Boston Cost 40

Guilt by Association

APRIL 29, 2009

As of Monday, we were still playing it low-keyed, since there weren’t any confirmed cases yet in Massachusetts, or even in New England. Things changed significantly Wednesday morning, when the state announced the first two confirmed cases in Massachusetts – two school children who had just returned with their family from Mexico.

Social Media 40

Social Media Massachusetts Boston Texas 40