Associations Now

OCTOBER 15, 2019

Many associations have experimented and found success with small-scale strategies that balance existing members’ needs with the recruitment potential of a free membership offer. Recently, the Event Marketing Association began offering a pay-as-you-go membership category in coordination with the launch of its new website.

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Reid All About it

MARCH 3, 2023

I love the idea from Jay Ablondi of the Massachusetts Medical Society about sponsors being resident experts for boards and committees—a natural role for experienced industry partners. They explain how these AMS functions affect the member experience, how the AMS market is changing, and what you should look for in a new AMS.

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Reid All About it

JUNE 24, 2022

Member recruitment. GrowthZone put together a PDF for you to adapt or use in your member recruitment campaigns. It’s a good start, for sure, but you know your market segments best. Rory Archibald, Associations, Sectors & Marketing, VisitScotland. Presenters: Matt Snodgrass, Marketing Lead, Swapcard.

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Reid All About it

JULY 23, 2021

Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. I spent time up in Massachusetts last week with my family enjoying local pizza, my brother’s carnitas, and Italian cookies and pastries , so time in my NC kitchen was limited. Host: Marketing General Inc.

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Reid All About it

FEBRUARY 3, 2023

Joanna Pineda spoke with Rick Grimm, CEO of NIGP, on episode 15 of the Matrix Group’s Association Thrive podcast about his association’s Talent Council, which takes a different approach to volunteer recruitment. Marketing plan. Hero worship. More info/register. Mapping Your Future Have you started mapping your future?

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Associations Now

JUNE 20, 2019

In celebration of the Professional Photographers of America’s 150th anniversary, its Massachusetts chapter will reconvene this Sunday to re-create the group’s historic first photograph from 1869. Now, the Professional Photographers Association of Massachusetts will create a 21st-century version of the photograph. Google Search Status.

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Massachusetts Boston Press Release America 56

Reid All About it

MARCH 15, 2019

Billhighway shares advice on ways your association can provide member recruitment training to chapters and affiliates. Being from Massachusetts, we scoffed at such a ridiculous statement. They’re seeking more ROI as they compare the value of association sponsorships with other marketing opportunities. Civil Eats ). 1 CAE credit.

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GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. The goal was to help local businesses increase their volume of business during the summer and expand their long-term market regionally.

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Communications Directory Social Media Massachusetts 78

Associations Now

FEBRUARY 11, 2015

One Hebrew scholar says PWYW is a clear effort to appeal to modern buying behaviors: “The dues system has fallen out of alignment with the zeitgeist,” said Rabbi Dan Judson, an expert on the history of the financing of American synagogues who teaches at Hebrew College Rabbinical School in Massachusetts.

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