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4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue. You ready for those four tips?

Revenue 191
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Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit [Case Study]

Higher Logic

MSCPA marketed its community in its print magazine and reminded members of its launch through its website and email. The conversations highlighted issues between CPAs and the Department of Revenue (DOR), including technical issues and software glitches that MSCPA wasn’t aware of, so it stepped in to help. “We

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Association Brain Food: 4.5.24

Reid All About it

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Seems like a good place to start. Lessons from the podcast world. Blue ocean strategy. 1 CAE credit.

Revenue 259
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The top five Salesforce Clouds association professionals leverage at their organizations

Nimble AMS

In the Salesforce State of Marketing report, 84% of marketers surveyed said customer expectations were changing their digital strategies. . Marketing Cloud. With Marketing Cloud, staff can leverage AI to anticipate member behavior and provide a personalized experience. Sales Cloud. Salesforce Einstein.

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6 Tips to Maximize the Success of Your Association’s Publication

Higher Logic

For example, an annual event publication could be your biggest print run of the year – and a huge opportunity for revenue growth and boosting member knowledge. Increase non-dues revenue. Association members want to learn, and there are multiple different ways publications can support that. What if your readers aren't engaged?

Tips 136
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GrowthZone Congratulates 2022 ACCE Communication Award of Excellence Winners

GrowthZone

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. The goal was to help local businesses increase their volume of business during the summer and expand their long-term market regionally.

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Association Brain Food Weekly: 1.31.20

Reid All About it

The weekly list of free educational events and resources for the association community… Marketing General Inc.’s s (MGI) 2020 Membership Marketing Benchmarking Survey is open. I guess I need a Massachusetts meatball, not a Neapolitan one. 2020 Event Trends: Insights from Marketing Leaders. More info/register.

Chicago 221