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Association Brain Food Weekly: 6.5.20

Reid All About it

For years, I’ve read about chervil but never saw it in any market. One day at the meat/dairy store at the farmers market, I saw a whole duck in the case and decided to splurge. Hear about some major considerations for online engagement. How to Develop a Successful New Member Onboarding Campaign through Marketing Automation.

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Association Brain Food: 7.8.22

Reid All About it

Member engagement. We saw nearly 2,000 registrants for WEC 2022 in San Francisco in-person and online. Lisa Vogel, Leader, Field & Event Marketing, Webex Events (formerly Socio). Erin Lemons, Senior Director of Marketing, Fonteva & Protech. Creating Lifelong Super Members For Your Association.

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What Burning Man's 10 Principles Can Teach You About Building Community

Higher Logic

Nope, this all began (on a much smaller scale) back in 1986 when friends Larry Harvey and Jerry James built an 8-foot tall human effigy and burned it on Baker Beach in San Francisco (population: 35). Read: Motivate Members [Intrinsic Rewards That Actually Work]. #3: A new trend? More on that in the next value….

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Association Brain Food Weekly: 1.17.20

Reid All About it

WBT Systems shares 11 issues that should be on every association’s radar in 2020 and beyond , especially those offering online learning programs, including learner self-reliance, market expansion, competition, learning pathways and more. Bill Cushard, Director of Marketing, ServiceRocket. Wed 1/22 at 1 p.m. More info/register.

Arlington 243
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Investing in Yourself: Professional Development for Community Managers

Higher Logic

You juggle member engagement, content development, tracking and measuring metrics - and that's just on Monday. Community management can be isolating - lots of you probably work as part of a larger marketing or communications team, but you're still the only community person on the team. You're busy. Invest in training.

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A Few Ideas to Score More Member Loyalty

Associations Now

Take a peek inside the rewards program at video-game retailer GameStop to see how incentives and personalization can drive greater member engagement. I was, however, fascinated to read about how the video-game retailer has used PowerUp to learn more about its actual target customers and engage them more directly.

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What’s the Big Idea?

Association Adviser

High performing companies and associations are realizing that the ultimate goal is not coming up with great ideas or being the first to market. If you’re not sure how well you’re connecting with your members, Kelly Donovan shares tips for tracking and measuring member engagement in this article. Strategies and tactics.