Potomac Core

OCTOBER 26, 2016

Global economic challenges from modest growth to market uncertainty continue to drive changes on how Trade Associations deliver value. These Associations are playing activist roles, they are engaging industry value chains and promoting the value that the industry and its products bring to customers and the marketplace. Market Focus.

Strategy 100

Strategy Arlington eBook Member Engagement 100

Reid All About it

JULY 21, 2023

.” You don’t need to ditch your entire strategic playbook, but you may need to make some adjustments to reach and engage them, while being prepared to mentor them through an era of unprecedented uncertainty. Host: Omnipress Speaker: Tracy Grzybowski, Director of Marketing, Omnipress Thu 7/27 at 12 p.m. – More info/register.

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Culture is a true business function, like IT or marketing, and requires processes, systems and internal positions to support it.

Raleigh 259

Raleigh Review Class Education 259

Reid All About it

OCTOBER 6, 2023

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Content marketing. Association deathwatch. More info/register. 1 CMP credit. More info/register.

Revenue 259

Revenue Certificate Tools Innovation 259

Potomac Core

JANUARY 31, 2017

“We have to disrupt ourselves every day,” notes Thayer Long, President of Reston, Virginia based NPES. In a recently completed Strategic Plan update, he reflects on how NPES with board and market guidance is addressing challenges and competitive threats for the industry and the association. 4 Association Disruption Strategies.

Strategy 100

Strategy eBook Virginia Survey 100

Potomac Core

MAY 24, 2017

Despite more robust economic growth forecasts, companies still face regulatory hurdles, changing consumer sentiments, and disruptive market forces. Organizations who transform and become strategic allies are better positioned to address member challenges and therefore be more likely to grow revenue. Strategic Growth and Development.

Case Study 119

Case Study Virginia Revenue Survey 119

Reid All About it

JULY 9, 2021

Member engagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to member engagement taken by associations during the pandemic. The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Makes more sense now.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Reid All About it

NOVEMBER 10, 2017

Presenter: Amanda Kaiser, Member Engagement Expert, Smooth The Path. Learn from each other and exchange stories of project successes across all departments – marketing, membership, education and technology. Your members want to be part of an online community and have access to on-demand learning opportunities. Host: PCMA.

DC 150

DC Washington Tools Education 150

Reid All About it

FEBRUARY 19, 2021

They also describe how credentialing programs can help your association increase member engagement and revenue. I love Marketing General Inc.’s I love Marketing General Inc.’s AMS experts will be showcasing platforms and sharing their knowledge with the association market. Host: American Marketing Association.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

Membership Marketing

SEPTEMBER 13, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Speaking Engagements. Speaking Engagements. Speaking Engagements. Membership Marketing Benchmarking Report.

Marketing 40

Marketing Price Report Survey 40

Reid All About it

DECEMBER 1, 2023

Watkins, CAE, Senior Vice President, Member & Component Services, American Institute of Architects Benita Queen-Stocks (moderator), Director of Membership and Programs, Northern Virginia chapter, National Association for Industrial and Office Parks *All events are online at Eastern Standard Time unless otherwise noted.

Arlington 271

Arlington Technology Strategy Los Angeles 271

Mariner Management

OCTOBER 16, 2020

Adam Hostetter says national associations often focus only on solving technical problems, increasing member engagement, boosting event registrations at the chapter level, and not enough on good communications. engaging with your leaders, engaging with board, engaging with your members.”. Interested?

Communications 62

Communications Virginia Course Strategy 62

Potomac Core

AUGUST 2, 2018

Following the company purchase, new owners use concrete strategies that improve operations, products, revenues, and market position. Corey Rosenbusch , President & CEO, Global Cold Chain Alliance , Arlington, Virginia remains focused on the potential loss of dues and non-dues revenue as Private Equity companies consolidate memberships.

DC 132

DC Arlington United States Virginia 132

Reid All About it

FEBRUARY 12, 2021

Presenters: Harneet Singh, Director of Marketing, Preseem. Break Down Barriers to Early Engagement. Let’s talk about how you’re applying what you learned last year to market your virtual meetings this year and increase engagement. Email Marketing Workshop. More info/register. Host: EventMobi. Fri 2/12 at 3:45 p.m.

Revenue 370

Revenue North Carolina Industry Technology 370

Membership Marketing

MAY 25, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Speaking Engagements. Speaking Engagements. Speaking Engagements. Membership Marketing Benchmarking Report.

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

FEBRUARY 12, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Speaking Engagements. Speaking Engagements. Speaking Engagements. Membership Marketing Benchmarking Report.

Survey 40

Survey Marketing Price Analysis 40

Reid All About it

DECEMBER 9, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Market needs. non-members) would like.” Instructional design. Hybrid workplace challenges. Pam Didner ). Tyler Cowen ).

Colorado 39

Colorado Recruitment Recruiting Survey 39

Membership Marketing

APRIL 1, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Speaking Engagements. Since forever, associations have overemphasized number of members as a metric. Tony Rossell.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

SEPTEMBER 21, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Speaking Engagements. Membership Marketing Benchmarking Report. in Alexandria, Virginia. Tony Rossell.

Marketing 40

Marketing Price Survey Discount 40

Reid All About it

MARCH 20, 2020

Kate Ratcliffe, CMP, CommPartners Marketing Manager and former virtual event producer. Colleen Leary, Senior Marketing Events Manager at Alert Logic. Member Engagement: Creating the Member Experience. Zané Mullins, Virginia Society of CPAs. Dan Scheeler, CAE, EVP, Client Engagement, Results Direct l RD Web.

North Carolina 221

North Carolina Technology Strategy Revenue 221

Membership Marketing

MAY 17, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Speaking Engagements. Engagement comes by impacting a member’s behavior. You are right about engagement!

Marketing 40

Marketing How To Price Analysis 40

Reid All About it

JANUARY 13, 2023

It’s time for MGI’s 15 th annual Membership Marketing Benchmarking Survey. If not, use this survey link to join nearly 1,000 association leaders worldwide whose participation helps all of us gain insights about what’s working to recruit, engage, and retain members, along with other valuable information. Membership benchmarks.

Revenue 39

Revenue Education Strategy Leadership 39

Reid All About it

MARCH 18, 2022

MemberSuite explains how associations can take advantage of the opportunities in the booming credentials market by adopting agile processes, partnering with member companies, tuning up marketing campaigns, and more. Host: American Marketing Association. Membership Recruitment: How to Reach New Markets. Host: Grype.

Revenue 39

Revenue Technology Video LMS 39

SCD Group

JULY 10, 2012

Todays Guest Bloggers are Elissa Leif & Barbara Haupt of MiniMatters and focuses on the use of video for your associations communications and member engagement. ".[T]echnology Labels: association marketing , association membership , association videos , MiniMatters , nonprofits , SCD Group. Posted by Steve Drake. at 4:46 PM.

Video 40

Video Metro Social Media Maryland 40

Reid All About it

OCTOBER 18, 2019

Find out what your company needs to know about engagement (paid or otherwise) with these sites. Quick hits before we get to next week’s free webinars: Is your marketing mediocre? The best reason to do content marketing is organic search–but you’ll reap other benefits as well. Host: Northern Virginia Chamber.

North Carolina 34

North Carolina Education Project Communications 34

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. What about your managers?

Revenue 259

Revenue Strategy Price Newsletter 259

Membership Marketing

APRIL 10, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Speaking Engagements. Membership Marketing Benchmarking Report. in Alexandria, Virginia. My Background.

Products 40

Products Survey Social Media Price 40

Membership Marketing

JULY 22, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Speaking Engagements. Our Membership Marketing Benchmarking Report highlighted the power of direct mail. Scott Oser.

Recruiting 40

Recruiting Recruitment Survey Price 40

Reid All About it

JANUARY 6, 2023

For my marketing friends and clients, enjoy these ten content ideation methods for busy content teams. The lack of member engagement is a common problem that many associations experience. Benita Stocks, Director of Membership & Programs for NAIOP Northern Virginia, the Commercial Real Estate Development Association.

Revenue 42

Revenue North Carolina Education System 42

Reid All About it

OCTOBER 21, 2016

Tagoras , a consulting and education firm specializing in the market for lifelong learning, invites you to participate in a survey that will help our community better understand how membership organizations use or don’t use social technologies to deliver learning. Host: Coursera/University of Virginia. Host: Marketing General Inc.

Survey 150

Survey Louisville DC Maryland 150

Reid All About it

FEBRUARY 17, 2023

The weekly list of free educational events and resources for the association community… Program marketing. Quick hits How the Reasoned Action Theory works in membership marketing—make sure you understand the scientific theory underlying human behavior. When the student is ready, the teacher appears… but is the boss willing to pay?

Revenue 39

Revenue Strategy Education Technology 39

Reid All About it

NOVEMBER 27, 2020

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. Just great discussion, sharing, and networking among association professionals from across Virginia. Hosts: Social27 and Marketing Nice Guys.

Las Vegas 369

Las Vegas Virginia Washington Content 369

Membership Marketing

NOVEMBER 8, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Speaking Engagements. The Top 25 Lessons Learned in Membership Marketing: 200 Marketing Pro’s Share their Wisdom.

Marketing 40

Marketing Recruiting Recruitment Survey 40