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image source Thanks to my co-presenters, Elizabeth Engel and Peggy Hoffman , and all the folks who joined us at our "Walking the Walk of Deep MemberEngagement" learning lab at last week''s ASAE Marketing, Membership and Communications Conference. Because I’ve been one of these members. MemberEngagement Associations'
Engaging Your Members. Learn about proven memberengagement tactics that effectively communicate and compel members to renew and buy more of your services and products. Host: Marketing General, Inc. Leading MemberEngagement from the Outside-In. You are appreciated. Tue 2/23 at 1 p.m.
I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Member app. Unlike social media, a mobile app serves as a centralized communication channel for your members. New association event.
Host: Wisconsin Society of Association Executives. The Three C’s of Digital Marketing Success: How to Simply Create, Co-Create and Curate Content to Engage Your Audience and Drive Real Results. The world of digital marketing is becoming increasingly sophisticated but achieving success doesn’t have to be daunting.
Forward-thinking associations are creating digital hubs to plug members into the entire universe of benefits, including new methods of content delivery, enhanced online learning engines, elegant tools to connect members with one another and provide seamless access to virtual, hybrid and live events. More info/register. 1 CAE credit.
That’s why my colleague Emily Viles and I went straight to the source when we created the Young Professionals Taskforce for the Wisconsin Society of Association Executives (WSAE). <bio> Aaron Manogue is strategic marketing coordinator at AMPED Association Management in Madison, Wisconsin. Hold focus groups.
Education marketing/sales. WBT Systems examines what learners are really buying and explains how to apply what Godin’s describing to the way you market and sell your association’s educational programs. Member/customer engagement. Using the Magic of Modern eCommerce to Boost MemberEngagement and Diversify Revenue.
Nancy MacRae, CEO at the Emergency Nurses Association and Kristine Hillmer, President and CEO of the Wisconsin Restaurant Association , steered their members through the challenge. And, through those stories, to develop relationships with the media and elected officials in that market. More likely to achieve their goals.
There’s a lot of power in data, engagement scoring, and finely tuned marketing campaigns, but don’t lose sight of the people behind all those numbers. Both two weeks ago and again last week in this space, I’ve shared some insights on member-engagement-data tracking. Here’s why.
Exhibitor marketing. Exhibiting puts a hurting on a marketing budget. Host: KiKi LItalien, Editor-in-Chief, Association Chat, and VP of Marketing and Community Engagement, Big Red M *All events are online at Eastern Standard Time unless otherwise noted. More info/register (ASAE members only). More info/register.
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