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Personalize the Member Experience, Increase Retention

YourMembership

Membership Software Association Management Software. I’ve written about personalizing the member experience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can go. Smith is the Director, Inbound Marketing at YourMembership.com. Associations. Chambers + EDCs.

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Marketing Automation: Creepy? Or Just Good Customer Service?

Higher Logic

Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work. An abandoned cart campaign is a perfect example of how marketing automation can be used to create a great user experience. When revealed, it’s actually quite a useful way to give members a more personalized, tailored, helpful experience.

Marketing 184
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Association Brain Food: 2.7.25

Reid All About it

If youre embarking on an AMS project, start your research by reviewing 108 Ideaspaces list of issues to consider when selecting an association management system (AMS) , such as reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change.

Chicago 275
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Association Brain Food: 2.21.25

Reid All About it

Association Societies Alliance (the association for state SAE executives) surveyed 305 members of seven state SAEs in November 2024 about their associations use of AI. Only a few have integrated AI into their operations, primarily in marketing and communications. GrowthZone explains how to drive members to your community platform.

Arlington 258
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The best of Nimble AMS 2024 seasonal product releases

Nimble AMS

When you become a Nimble AMS customer, you also gain access to three seasonal product releases from Salesforce to drive staff efficiency and a superior member experience. Identify members in their grace period with a clear visual indicator, enabling you to market effectively and offer them a chance to become active members again.

Products 118
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Association Brain Food: 2.28.25

Reid All About it

They go into detail on the items that belong on your list: reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change. Host: Momentive Software Thu 3/6 at 12 p.m. Day One Agency suggests not believing the headlines about Gen Z.

DC 258
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Association Management Systems (AMS): 5 Software Strategies

Higher Logic

An AMS makes it easy for you to gather important information about your members, communicate with them, and help them take part in your programming. Your management software should support integrations with quality tools to help you meet your objectives and support your members. Create comprehensive member profiles.

System 192